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Charisma: Seven Keys to Developing the Magnetism that Leads to Success Paperback – February 1, 2000

by Tony Alessandra PhD (Author)

3.5 14 ratings

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Put simply, charisma is what makes people like you -- even when they don't know you. It's that special magic that gives the super-successful the ability to influence and persuade others. Do you have to be born with it? Definitely not, says Tony Alessandra, Ph.D., one of the most respected leadership motivators today. Whether you're a CEO or a clerk, an engineer or an entrepreneur, a store manager or a member of the PTA, charisma is something that can be learned, and learned fast.

Using self-quizzes and examples of charisma in action, Alessandra demystifies the concept of charisma, defines its seven key components, and offers a step-by-step program in "charisma basics" that shows you how to:
-- Make first impressions powerful and positive
-- Master the art of public speaking
-- Develop the six essential skills of dynamic listening
-- Jump-start your persuasive powers using four simple steps
-- Harness the vital resources of time and space
-- Motivate others by recognizing and adapting to,the four core personality types
-- Create and communicate your vision, your ideas, your products.

Editorial Reviews

Review

"LOADED WITH SUBSTANCE TO HELP YOU SUCCEED AND COMPETE IN THE TWENTY-FIRST CENTURY".

-- Business Times

From the Back Cover

Put simply, charisma is what makes people like you -- even when they don't know you. It's that special magic that gives the super-successful the ability to influence and persuade others. Do you have to be born with it? Definitely not, says Tony Alessandra, Ph.D., one of the most respected leadership motivators today. Whether you're a CEO or a clerk, an engineer or an entrepreneur, a store manager or a member of the PTA, charisma is something that can be learned, and learned fast.

Using self-quizzes and examples of charisma in action, Alessandra demystifies the concept of charisma, defines its seven key components, and offers a step-by-step program in "charisma basics" that shows you how to:
-- Make first impressions powerful and positive
-- Master the art of public speaking
-- Develop the six essential skills of dynamic listening
-- Jump-start your persuasive powers using four simple steps
-- Harness the vital resources of time and space
-- Motivate others by recognizing and adapting to the four core personality types
-- Create and communicate your vision, your ideas, your products.

Product details

Publisher ‏ : ‎ Business Plus (February 1, 2000)
Language ‏ : ‎ English
Paperback ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 0446675989
ISBN-13 ‏ : ‎ 978-0446675987
Item Weight ‏ : ‎ 12 ounces
Dimensions ‏ : ‎ 5.25 x 0.75 x 8 inches

Best Sellers Rank: #3,040,501 in Books (See Top 100 in Books)
- #8,995 in Communication Skills
- #29,616 in Success Self-Help

Customer Reviews:
3.5 14 ratings

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Tony Alessandra

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Dr. Tony Alessandra helps companies turn prospects into promoters. He is two speakers in one... a professor and a performer, or as one client put it – he delivers college-level lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively affect their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.

Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.

Tony is Founder & Chairman of Global Assessment Technologies LLC, DBA Assessments 24x7, a company that offers a variety of online assessments, including the widely used DISC profile, the Emotional Intelligence 360, Motivators (Values/PIAV) assessment, and several 360º effectiveness assessments.

He is also a prolific author with 31 books translated into over 50 foreign language editions, including the revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work.

He is featured in over 100 audio/video programs and films, including DISC Relationship Strategies; The Dynamics of Effective Listening; and Gaining the EDGE in Competitive Selling. He is also the originator of the internationally recognized behavioral style assessment tool - The Platinum Rule®.

Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010-2014, he was selected 5 times as one of the Speakers.com Top 5 Sales/ Marketing/ Customer Service Speakers by Speaking.com; in 2010, Tony was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012, he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World’s Top Communication Guru.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.

Dr. Tony Alessandra

DrTony@Assessments24x7.com

1-206-400-6647 x4

www.Alessandra.com

www.Assessments24x7.com

www.DrTonyVirtualTraining.com

Customer reviews

3.5 out of 5

14 global ratings

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A. Moore

This book is helpful, but lacking..

Reviewed in the United States on August 5, 2011

Verified Purchase

I bought this book specifically for a standardized test, in which this book was listed as a reference for the interpersonal aspect of the test. I found the beginning helpful, and I love the authors personal style of writing. But I feel as I got closer to the end, the book seemed to slowly gear towards charisma for a salesman. I did take away some knowledge, but for the buyer thats looking to up their charisma for personal reasons, its best you either compliment this book with another, or just get another book all together.

4 people found this helpful

Helpful

K. Young

Rediscover the Incredible You!

Reviewed in the United States on April 6, 2007

Verified Purchase

This book halps put things in perspective when you wonder what wonderful things people see in you that you can't see for yourself. I have ben enlightened and can see the charisma that resides in myself and the opthers that I am surrounded by. This is a great book for those of youwho want to improve you and be the best you , you can possibly be!!

One person found this helpful

Helpful

Donald Mitchell

To The Early Greeks, Charisma Was "A Divine Gift"

Reviewed in the United States on June 21, 2000

This book is a solid introduction to the subject of having more influence that will help those who feel challenged by social situations. Self-diagnostic questions and simple examples combine to give you a good sense of what you need to work on.
The author provides a number of definitions of charisma (including the one in the title of this review), and seems to focus on "the ability to influence others positively by connecting with them physically, emotionally, and intellectually."
Daniel Goleman has written a great deal about emotional intelligence (see his books, Emotional Intelligence and Working with Emotional Intelligence), and has noted that many people lack skill in this area. For those who have little of this capability, Charisma will provide a useful toolkit for assessing and adapting successfully in social situations.
The book is organized around a few key ideas: making a good first impression, making a good impression when you speak, being an effective listener, becoming more persuasive, using physical surroundings to your advantage, maximizing adaptability to the situation, and expanding your vision and ideas. These are all good areas to focus on, and few will find that they are equally strong in each one. Once you find your weaker points, the author provides you will simple, effective suggestions for improvement.
He sums up all his thinking in a Platinum Rule: Do unto others as they would like done unto them.
If you want more advanced help in this area, you will find Goleman, Cialdini (Influence), and books on neuro-linguistic programming to be helpful.
The main point is that we should all work on our social effectiveness and comfort. All of us know more than any one of us, and we can accomplish much more together. Enjoy this stallbusting book and have more joy in your life!

47 people found this helpful

Helpful

Hector Gosh

Marketing Crime

Reviewed in the United States on March 16, 2000

I think charges could be brought against Alessandra for this offering. He banks heavily on the statistical knowledge that very few people who buy this kind of book ever read beyond the second chapter. Therefore, the first two chapters and the cover are merely razzle-dazzle fluff constantly mentioning "charisma," but rarely saying much about it. He then offers a weak thesis that charisma is related to communication then proceeds to stuff the rest of the book with what is obviously old material on the subject of communication occasionally tying it to charisma. This "filler" material, I will say, is solid stuff, but, overall, this book, as well as Mr. Alessandra, are very disappointing.

40 people found this helpful

Helpful

Lightworker

Excellent !

Reviewed in the United States on February 6, 2005

You don't need to born with charisma. You can learn it, but you must read this book.

3 people found this helpful

Helpful

William

More Management Advice

Reviewed in the United States on September 6, 2006

This book has nothing to do with charisma and everything to do with selling and management. If you want to learn how to sell cars or inspire your secretary, go ahead and get this book. If you want to sway crowds with your powerful words, look elsewhere. And no, I haven't found the book that teaches that yet.

5 people found this helpful

Helpful

Roger E. Herman

All the Secrets-in one book!

Reviewed in the United States on October 20, 2001

Over the years, I have read countless books and articles, listened to tapes, and watched videos to learn the secrets to success. I've sat through seminars, workshops, speeches, and classes hoping to pick up one more little gem of an idea to improve my effectiveness.
In Charisma, Tony Alessandra has pulled all of that knowledge together in one place. After many years in business, and a whole lot of learning about how to be successful in sales, management, and life, I recognized quite a bit of the contents of this volume. I really enjoyed the refresher and reinforcement . . . and I picked up some new advice that I'd missed along the way.
The book starts, appropriately with an introduction to Charisma: "the ability to positively influence others by connecting with them physically, emotionally, and intellectually." From the introductory chapters, Alessandra takes us on a journey through seven fully-loaded chapters spilling over with the secrets of how to fashion and hone that influencing ability.
To enable you to see the framework of this tool kit, I'll list the chapters. Sending Out Your Best Silent Message, Speaking with Authority, Listening Attentively, Becoming More Persuasive, Using Space and Time to Your Advantage, Maximizing Your Adaptability, and Expanding Your Vision and Ideas. As a reader, you'll find yourself asking your author-mentor how he learned all this stuff! Wow! Your respect and admiration will grow, followed by appreciation as you put the many principles to work and start seeing results.
This book should be required reading for every salesperson, every high school senior, every young person starting out on a career. People who have been around for a while, but who have not yet achieved the success they desire, will also benefit greatly from this guidebook. The continual flow of advice and wisdom is interrupted by a self-test in every chapter. You'll be able to see yourself grow page by page.
Hint to make this a better world: Parents, buy this book for your kids.
PS: Alessandra is also author of The Platinum Rule. Read that one next!

32 people found this helpful

Helpful

Top reviews from other countries

D

Charisma is a skill that can be learned

Reviewed in Germany on December 28, 2018

Verified Purchase

I read this easy to read book in less then a week. This book tells you what charisma is, and how you can improve in easy steps your own charisma.

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