Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

  • List Price: $19.99
  • Save: $2.08 (10%)
FREE Shipping on orders with at least $25 of books.
Only 3 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
Charisma: Seven Keys to D... has been added to your Cart
FREE Shipping on orders over $25.
Used: Acceptable | Details
Sold by 2swellguys
Condition: Used: Acceptable
Comment: Previously loved and 100% satisfaction guaranteed. Item may show significant wear, library markings, noticeable creases, scuffs, bends, or small tears, inscriptions, notes/highlights, spots, or yellowing. Dust jacket may be missing
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Charisma: Seven Keys to Developing the Magnetism that Leads to Success Paperback – February 1, 2000

4.1 out of 5 stars 18 customer reviews

See all 3 formats and editions Hide other formats and editions
Price
New from Used from
Paperback
"Please retry"
$17.91
$2.62 $0.01

Barron's
Navigate global markets with Barron's digital membership Learn more
$17.91 FREE Shipping on orders with at least $25 of books. Only 3 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Charisma: Seven Keys to Developing the Magnetism that Leads to Success
  • +
  • The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
  • +
  • How to Win Friends & Influence People
Total price: $36.49
Buy the selected items together


Editorial Reviews

Amazon.com Review

Call it what you want: charm, personality, or sex appeal. Fact is, wildly successful people seem to have a lot more than their fair share of it. Fortunately for the rest of us, Tony Alessandra, author of a dozen books and popular speaker on marketing tactics and business relationships, believes everyone has the ability to cultivate and take advantage of it. In Charisma: Seven Keys to Developing the Magnetism That Leads to Success, he teaches the basics with the aid of "quick quizzes" and demonstrates their uses with the help of inspiring examples. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.

From Library Journal

It's not beauty, brains, or breeding that makes people successful, claims best-selling management guru Alessandra, but charisma?and he's prepared to teach us how to get it.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
NO_CONTENT_IN_FEATURE

The latest book club pick from Oprah
"The Underground Railroad" by Colson Whitehead is a magnificent novel chronicling a young slave's adventures as she makes a desperate bid for freedom in the antebellum South. See more

Product Details

  • Paperback: 288 pages
  • Publisher: Business Plus (February 1, 2000)
  • Language: English
  • ISBN-10: 0446675989
  • ISBN-13: 978-0446675987
  • Product Dimensions: 5.5 x 0.6 x 8.5 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #1,262,329 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Donald Mitchell HALL OF FAMEVINE VOICE on June 21, 2000
Format: Paperback
This book is a solid introduction to the subject of having more influence that will help those who feel challenged by social situations. Self-diagnostic questions and simple examples combine to give you a good sense of what you need to work on.
The author provides a number of definitions of charisma (including the one in the title of this review), and seems to focus on "the ability to influence others positively by connecting with them physically, emotionally, and intellectually."
Daniel Goleman has written a great deal about emotional intelligence (see his books, Emotional Intelligence and Working with Emotional Intelligence), and has noted that many people lack skill in this area. For those who have little of this capability, Charisma will provide a useful toolkit for assessing and adapting successfully in social situations.
The book is organized around a few key ideas: making a good first impression, making a good impression when you speak, being an effective listener, becoming more persuasive, using physical surroundings to your advantage, maximizing adaptability to the situation, and expanding your vision and ideas. These are all good areas to focus on, and few will find that they are equally strong in each one. Once you find your weaker points, the author provides you will simple, effective suggestions for improvement.
He sums up all his thinking in a Platinum Rule: Do unto others as they would like done unto them.
If you want more advanced help in this area, you will find Goleman, Cialdini (Influence), and books on neuro-linguistic programming to be helpful.
The main point is that we should all work on our social effectiveness and comfort. All of us know more than any one of us, and we can accomplish much more together. Enjoy this stallbusting book and have more joy in your life!
Comment 47 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Tony Alessandra focuses on how to build your charisma by analyzing the seven elements that comprise it: your "silent message," speaking ability, listening skills, persuasive talent, use of time and space, adaptability, and vision. He provides a short quiz you can complete at the beginning of each chapter to identify easily which areas of your charisma need work. Allessandra believes that you don't have to be born with charisma, that anyone can increase his or her level of charisma. He demystifies it in this clearly focused, very readable book. Alessandra probably could write complete books on each of charisma's seven keys. In fact, the section on adaptability is essentially a summary of a book he co-authored, The Platinum Rule. But instead of seven volumes, here is one well-edited book packed full of content. We at getAbstract recommend this book to people who want to improve their charisma, or to understand the tangible aspects of this intangible quality.
Comment 22 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Over the years, I have read countless books and articles, listened to tapes, and watched videos to learn the secrets to success. I've sat through seminars, workshops, speeches, and classes hoping to pick up one more little gem of an idea to improve my effectiveness.
In Charisma, Tony Alessandra has pulled all of that knowledge together in one place. After many years in business, and a whole lot of learning about how to be successful in sales, management, and life, I recognized quite a bit of the contents of this volume. I really enjoyed the refresher and reinforcement . . . and I picked up some new advice that I'd missed along the way.
The book starts, appropriately with an introduction to Charisma: "the ability to positively influence others by connecting with them physically, emotionally, and intellectually." From the introductory chapters, Alessandra takes us on a journey through seven fully-loaded chapters spilling over with the secrets of how to fashion and hone that influencing ability.
To enable you to see the framework of this tool kit, I'll list the chapters. Sending Out Your Best Silent Message, Speaking with Authority, Listening Attentively, Becoming More Persuasive, Using Space and Time to Your Advantage, Maximizing Your Adaptability, and Expanding Your Vision and Ideas. As a reader, you'll find yourself asking your author-mentor how he learned all this stuff! Wow! Your respect and admiration will grow, followed by appreciation as you put the many principles to work and start seeing results.
This book should be required reading for every salesperson, every high school senior, every young person starting out on a career.
Read more ›
1 Comment 32 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I think charges could be brought against Alessandra for this offering. He banks heavily on the statistical knowledge that very few people who buy this kind of book ever read beyond the second chapter. Therefore, the first two chapters and the cover are merely razzle-dazzle fluff constantly mentioning "charisma," but rarely saying much about it. He then offers a weak thesis that charisma is related to communication then proceeds to stuff the rest of the book with what is obviously old material on the subject of communication occasionally tying it to charisma. This "filler" material, I will say, is solid stuff, but, overall, this book, as well as Mr. Alessandra, are very disappointing.
Comment 40 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Charisma: Seven Keys to Developing the Magnetism that Leads to Success
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Charisma: Seven Keys to Developing the Magnetism that Leads to Success

Pages with Related Products. See and discover other items: communication skills