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The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success Hardcover – September 6, 2016
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"There's a lot of advice out there about how to get attention for yourself and your ideas, but this is the best one I know of that offers such simple tools for cutting through all the noise to stand out from the pack. In The CHEAT CODE, Brian Wong inspires us to be bold, be a trailblazer, and above all, be ourselves. I cannot think of any better advice for anyone looking to authentically rise above the rest." – Daymond John, FUBU founder and author of the New Times bestseller, The Power of Broke
“The Cheat Code is an essential tool for those looking to discover a better version of themselves.” -Tony Hsieh, NY Times bestselling author of “Delivering Happiness” and CEO of Zappos.com, Inc.
In today’s noisy world, it is essential to stand out from the crowd to generate success quickly. The Cheat Code is just what the title implies: a shortcut to getting a leg up on the competition by helping others see the best and boldest version of you. The tools to accelerate your career and build your unique brand are right here in this book. - Linda Boff, Chief Marketing Officer, General Electric
“With The Cheat Code, Brian Wong has created a great resource for anyone looking to make their mark in any industry. With chapters like "Cheat 17: Be a Follower" and "Cheat 49: Get a Trademark Haircut" Brian's managed to combine meaningful, actionable advice with charming and self-effacing style for a truly entertaining read. I can't recommend The Cheat Code enough.”
Keith Ferrazzi, author of the #1 NY Times Bestseller Who's Got Your Back and Never Eat Alone
" The Cheat Code is a wonderful collection of creative insights and life-hacks - many of which I use on a daily basis." -- Pete Cashmore, Founder and CEO of Mashable.
“Brian Wong “kiips” his advice simple and engaging. He knows his superpower and shares valuable lessons that will allow you to take off quickly toward a fun filled and empowered life and career. Regardless of your age, stage or level, you will find The Cheat Code worth your time. Really!!!” – Julie Washington, Former Chief Marketing & Innovation Officer, Jamba Juice
About the Author
Brian Wong is the co-founder and CEO of Kiip, a leading mobile advertising network that uses innovative reward systems to redefine how brands connect with consumers. Brian received his Bachelors Degree from the University of British Columbia at age 18 after skipping 4 grades, and shortly after became one of the youngest people to ever receive venture capital funding at the age of 19. He has been recognized with many awards for his creative and entrepreneurial achievements, including Forbes' 30 Under 30 three times, Business Insider's Top 25 Under 25 in Silicon Valley, Mashable's Top 5 Entrepreneurs to Watch, and the AdAge Creativity Top 50. He speaks routinely to corporations such as Kraft, Proctor & Gamble, Unilever, L’Oreal, MasterCard, Pepsi, and Deloitte, and has keynoted at SXSW, Cannes Lions, CES, Forbes Summits, TEDx events around the world, and more.
Kiip is reinventing how brands connect with consumers through mobile rewards. Kiip powers rewards in over 4,000 apps on iOS and Android, and works with 700+ of top brands in the world. The company has raised over $24mm in venture capital from American Express Ventures, Verizon Ventures, Relay Ventures, True Ventures, and Hummer Winblad Venture Partners, and has been named one of the world's 50 Most Innovative Companies by Fast Company.
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Example, starts a chapter describing his trip to N. Vietnam, beautiful country and a traveling companion begins to complain about having to answer his cell phone. Turns into a coaching tip (don't answer, just because people call). But what does the trip to VN have to do with it?
Another section - thinking on your feet, Wong says he doesn't know where he got this ability. Ego raises up again! And, great, you don't know how you do this, so how can you teach it to us?
Another tip is to get the media to share your story, instead of touting yourself. Yeah, that's PR & Marketing 101 for high school students. How's it a 'cheat code?'
Mixed with some good ideas, I found the author's personality and extensive puffing himself up very annoying.
“I hate wasting time so much that on the flight over, I got pissed at myself at even heading for Rome because I’ve already been there, and what I love most about traveling is seeing new places.” (four “I” plus a bonus “myself.”)
“So I was annoyed not only because I was going somewhere I’d already been but also because I was coming for just one event, without my usual packed agenda, so it felt as though my time was being doubly wasted.” (four “I” plus two “my.” See what I mean about no editor?)
Much of the book reads that way. It's a shame, because the author does make some useful points. The chapter "Make Other People Feel Smart" is a good example. Remarkably lacking the annoying self-aggrandizement that permeates most of the book, this chapter describes a tactic that Apple has used for many years to sell its products. Other useful chapters include "Focus on What Won't Change" and "Tie Yourself to a Greater Vision." Alas, less than a third of the book contains this type of insight, while the rest reads like this:
"Part of my personal brand now is that I don't wear the same outfits that everyone else wears---not for the sake of making a statement, but just because I wear whatever I want to wear (which I suppose is a statement in itself, but an authentic one.) If I'm going to a big meeting where everyone's going to be in a suit and tie, I'll come in wearing a blazer or polo or whatever---cool shoes, cool socks. You should have seen the socks I wore on the cover of the Young Millionaires edition of Entrepreneur magazine." (p. 96).
Aside from proving my point that a professional editor has never seen this book, that paragraph delivers no value to anyone, anywhere. The chapters that describe the author's insights are useful, but they are unfortunately overwhelmed by the self-indulgent nonsense. If you chose to pay for this type of content, be warned, you'll get a lot of it in this book.
It bothered me that not a single person in this guy's idea of the business world is a woman. The only times he referenced females were 1) talking about his mother, and 2) talking about getting girls.
Every investor, entrepreneur, person, whatever-- is male.
It shows close-mindedness.
(B&N purchase, but felt like I needed to review)
This really reminds me of the first Donald Trump book back in the 80s which seemed to be "if you imitate me, maybe you can become a little more like me". This book has the same vibe.
I read the first couple of chapters on a business trip, then really decided the rest wasn't worth the time.
I'm sure the author is a great success in his personal life, but writing books to coach others.. not so much.
There is plenty of good ideas and useful nuggets of 'cheats' that anyone can use, but you would have to get pass gloating parts.