Out of Print--Limited Availability.
Share
Amazon book clubs early access
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Explore Amazon Book Clubs
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

R. L. Ehler

Similar authors to follow

See more recommendations
Something went wrong. Please try your request again later.


Checklists for Print Media Advertising Planning and Buying: 13 Basic Checklists : 195 Specific Things to Check When Planning and Buying Advertising in Periodicals (Print Media Advertising Series Book) Paperback – March 1, 1997

by
R. L. Ehler (Author)
› Visit Amazon's R. L. Ehler Page
Find all the books, read about the author, and more.
See search results for this author
R. L. Ehler (Author)
See all formats and editions
Price
New from Used from
Paperback, March 1, 1997
—
— —
Previous page
  1. Print length
    61 pages
  2. Language
    English
  3. Publisher
    Richler & Co
  4. Publication date
    March 1, 1997
  5. Dimensions
    5.75 x 0.25 x 8.75 inches
  6. ISBN-10
    1879299143
  7. ISBN-13
    978-1879299146
  8. See all details
Next page
The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

Review

These handy checklists cover all of the considerations that the media planner needs to make when preparing a media plan and buying space for periodical advertising. Checking on each of the items in these lists will enhance the media planner's ability to select the right print advertising medium, at the right price and at the right time. Failure to check on any one of them may result in thousands of advertising dollars being misspent. -- Publisher Comments

Product information

Technical Details

Feedback

Would you like to tell us about a lower price?

About the author

Follow authors to get new release updates, plus improved recommendations.

R. L. Ehler

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs and more

Customer reviews

5 star (0%) 0%
4 star (0%) 0%
3 star (0%) 0%
2 star (0%) 0%
1 star (0%) 0%

No customer reviews