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The Chemistry of Strategy: Strategic Planning for the Not-Yet-Fortune 500
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About the Author
John Myrna is a strategic planning facilitator. He has refined a practical, pragmatic, and proven original strategic planning process that is perfectly in tune with the needs and capabilities of small to mid-sized companies and Fortune 500 corporate divisions. He has been a national speaker for the Association of Computing Machinery, and the featured luncheon speaker for the CEO Clubs in Baltimore, Boston, Chicago, Los Angeles and Washington. In addition, he is a Vistage speaker, giving talks on strategic planning in Atlanta, Denver, Los Angeles, and Toronto.
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Top customer reviews
Read this book in order to deepen your understanding of how to strategically move your company or department forward. BUT FAIR WARNING: Not a book for dabblers! Read it once, twice, thrice so that it sinks in and its concepts become second nature. Then take action, re-reading portions of it as necessary, so as to stay alert and win more profits.
Don Taylor - Retired
Fred W. Green, Chairman of the Chief Executive Officers' Club of Boston