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Chewing Gum, Candy Bars, and Beer: The Army PX in World War II Kindle Edition
| James J. Cooke (Author) Find all the books, read about the author, and more. See search results for this author |
The AES was dedicated to providing soldiers with some of the comforts they had enjoyed in civilian life—candy, beer, cigarettes, razor blades, soap—whether by operating an exchange close to where they were fighting or by sending goods forward to the lines, free of charge. The beer may have been only “3.2,” but it was cheap and, unlike British beer, was served cold, thanks to PX coolers. And a constant supply of cigarettes and chewing gum gave GIs an advantage when flirting with the local girls.
In chronicling the history of the AES, James J. Cooke harks back to the Civil War, in which sutlers sold basic items to the Yankee troops for exorbitant prices, and to the First World War, when morale-building provisions were brought in by agencies such as the Red Cross. He then traces the evolution of the PX through World War II from the point of view of those who ran the service and that of the soldiers who used it, blending administrative history with colorful anecdotes and interspersing letters from GIs.
Cooke views the PX as a manifestation of American mobility, materialism, and the cultural revolution of mass consumerism that flourished in the 1920s, serving soldiers who were themselves products of this new American way of retail and expected a high level of material support in time of war. He emphasizes the accomplishments of Major General Joseph W. Byron, chief PX officer from 1941 to 1943, and his deputy, Colonel Frank Kerr. He also tells how the PX dealt with the presence of large numbers of women in uniform and the need to meet their demands in exchange offerings.
By 1945, General Byron could boast that the Army Exchange Service operated the world’s largest department store chain, serving the grandest army the United States had ever put in the field, and today the PX is still a central factor of military life. Yet as Cooke shows, the key to the AES’s importance was ultimately the way it bolstered morale—and helped give our fighting men the will to keep fighting.
- LanguageEnglish
- PublisherUniversity of Missouri
- Publication dateNovember 1, 2009
- Reading age18 years and up
- File size1340 KB
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Editorial Reviews
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“A lively, well-researched and important book that adds much to our understanding of the American war effort in World War II. This book will stand the test of time as the definitive study of the Army PX in World War II.”—John McManus, author of The Deadly Brotherhood: The American Combat Soldier in World War II and Alamo in the Ardennes: The Untold Story of the American Soldiers Who Made the Defense of Bastogne Possible
About the Author
Product details
- ASIN : B004J4VSH2
- Publisher : University of Missouri; First edition (November 1, 2009)
- Publication date : November 1, 2009
- Language : English
- File size : 1340 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 208 pages
- Lending : Not Enabled
- Best Sellers Rank: #2,732,530 in Kindle Store (See Top 100 in Kindle Store)
- #10,733 in 20th Century History of the U.S.
- #12,298 in World War II History (Kindle Store)
- #13,062 in Military History of the United States
- Customer Reviews:
About the author

James J. Cooke was born in Baltimore, Maryland in 1939 and graduated from Brooklyn Park High in 1957. After military service he attended Mississippi College, graduating with a BA and MA. He received his PhD in history from the University of Georgia in 1969.In 1969 he joined the history faculty of the University of Mississippi and retired with the rank of Professor of History in 1999. Maintaining his interest in military affairs Cooke joined the Mississippi National Guard in 1971. During Desert Shield/Desert Storm he was assigned to the XVIII Airborne Corps and became the corps' liaison officer to the French Light Tank Division for combat operations. For his service he was awarded the Bronze Star Medal. His time in the Gulf War resulted in the publication of his war memoirs 100 Miles From Baghdad. Cooke's most recent book is: Chewing Gum, Candy Bars and Beer: The Army PX in World War II (University of Missouri Press, 2009) The author of several books in military history Cooke lives in Oxford, Mississippi.
Customer reviews
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The book gives some background on post exchanges, which go back to 1900 or so, with the aim of providing inexpensive items to the then poorly paid Army. Apparently there wasn't much in the way of the Px in Europe in World War 1, but fairly extensive aid organizations such as the Red Cross. Cooke sees the effort to provide our soldiers with small luxuries as something of a failure, and he blames General Pershing's firm belief that his soldiers were not going to accept charity. There's a bit on the interwar period, but the main focus is 1940 to 1945 or so. The post exchanges hd some highly effective advocates and theArmy seems to have been determined that soldiers would share in small luxuries--things like candy, cigarettes, beer, shaving creams, razor blades, toothbrushes.
The organizational structure and names are a bit tediously complicated, but the end organization was Army Service Forces, responsible for post exchanges in bases and in cities near where soldiers were serving--and interestingly there were mobile exchanges. In combat areas the items were passed out for free. Elsewhere the system was based on making a small profit to keep the system running, but prices were quite low. Cook describes the complicated process of getting items to the troops, made more complicated by supply problems such as a cut in malt supplies for beer making and a shortage of glass bottles to put the beer in. Glass bottles could be reused but there was no railroad space to ship the empties in the states (they'd not be recycled from abroad). There was even a shortage of cork, used then to line bottle caps to assure freshness. The book also covers in some detail cigarettes--only the top 5 brands were wanted, and a prodigious amount was consumed.
Among the interesting details are the rivalry between the Navy and Army over getting beer, and the problem with exchanges where women served, with men not quite understanding service women's wants. A fascinating aspect is the large problem of the black market and Px goods both in shipment and in stock, the items were scarce and much wanted in Europe. Preventing theft was a difficult problem to solve.
There's a good deal more. but this should give a sense of the book. Post Exchanges were scattered quite widely, from North Africa to Iran to Australia and India--and later of course in the occupied areas of Japan and Germany. There's also a little of how the postal services got packages to the front, and interestingly, how the Px system had a catalog so that soldiers could send presents to the homefolks, like sending flowers to Mom for Mother's Day.
There are plenty of subjects here for further books.

