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Choices, Values, and Frames 1st Edition

4.6 out of 5 stars 18 customer reviews
ISBN-13: 978-0521627498
ISBN-10: 0521627494
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Product Details

  • Paperback: 860 pages
  • Publisher: Cambridge University Press; 1 edition (September 25, 2000)
  • Language: English
  • ISBN-10: 0521627494
  • ISBN-13: 978-0521627498
  • Product Dimensions: 6.1 x 1.3 x 9.2 inches
  • Shipping Weight: 2.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #275,307 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Daniel Kahneman and Amos Tversky have spent their whole lives developing an alternative to the "rational actor" model of human decision-making, the standard of traditional economic theory and the decision sciences. Their ideas were received rather well from the start, but in recent years, their alternative, which we can fairly call "behavioral economics" has virtually displaced traditional decision theory as an active research area.
People often think of the Kahneman-Tversky behaviorists as "bomb-throwers" in the sense that they appear to love to destroy traditional concepts of rationality rather that put constructive models in their place. This collection, which consists of 42 very high quality essays by the leading lights of the field, shows clearly that this is not the case. Prospect theory, loss aversion, framing effets, status quo effect, and the like are carefully modeled in this book. I came away quite impressed.
It is a shame that Amos Tversky never lived to see the light of day of this fine volume. It is certainly a vigorous vindication of his lifetime research agenda.
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Format: Paperback
Daniel Kahneman and the late Amos Tversky are two of the Godfathers of behavioural economics - and their body of work since the 1970s gave a really firm yank on the rug of rationality that had thus-far supported traditional theories of human economic behaviour. The "rational consumer" we met in Economics 101 is actually a bundle of conflicts and paradoxes - and this volume is a colleciton of 42 essays that explain why people can make seemingly illogical decisions when confronted by choices, or risks.

The papers, some of them densely mathematical and others written in cogent plain English, demonstrate through experiments and some quite entertaining observations the various layers of logic we use when we make trade-off decisions.

One human skew comes from the way we tend to weigh up uncertainty and risk: and our tendency to vividly imagine downsides while having only a loose picture of upsides.

A second family of biases comes from our tendency to contextualise decisions and choices in different ways: to "reframe" the way we see problems and thus skew our outcomes.

A third family of human biases comes from our many perceptual biases, for example in the way we recall standout features from one sample, and then act as if these standouts (a couple of famous names for example)are representative of the whole sample.

Taken together we get a rich picture of human decision behaviour that is applicable in economics, marketing or - (for example) in the specific worlds of medical professionals who must evaluate data, frame each situation and make critical professional decisions.

This text is important, and provides rich reading for researchers in a wide number of fields.
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Format: Paperback
A definitive text. Choices, Values and Frames is no casual read but is a first class exposition of the basics in this area of cognitive psychology. I read it from the perspective of a healthcare practitioner trying to understand more about why 'risk' judgements seem so variable and subjective. The insights gained from Choices, Values and Frames have already modified my behaviour.
The only weakness of the text is that it assumes that the reader has reasonable literacy in manipulating abstract mathematical concepts. More exposition would have been appreciated here. However, even if one does not understand the more 'mathematical' sections the book as a whole is still an engaging exposition of how humans process decisions under risk and uncertainty.
A 'must read' for anybody seriously interested in, but unfamiliar with, this area of cognitive psychology
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Not an easy read. This is a collection of technical papers. Popular readers will want to see "Thinking, Fast and Slow" but this (and the companion volume) are vastly important for people working in several disciplines. Having this collection in one volume is important, and a great service.
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Format: Paperback
Unfortunately these so called "academics" always seem to try to outdo each other in who can put the most amount of long and obscure words together as tightly as possible, and by saying as little as possible.

I wouldn't call myself a dumb guy, but reading just a single page takes me about 10-15 minutes.
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A great collection of seminal papers. Gives a good overview of the field of behavioral economics and the connections between paychology and econ.
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This book will enhance your thinking, and open your eyes to human blind spots. It exposes in a very nice way that we humans make illogical choices, and are not as rational as we think.

Read it with an open mind to accepting your own fallibilities. If you understand the concepts presented - you will find yourself immensely enriched, and on the journey to making sound decisions and choices. Brush up on the basics of probability before you delve into the book.

Enjoy!
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Good book.
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