- Paperback: 274 pages
- Publisher: CreateSpace Independent Publishing Platform; 5.1.2013 edition (June 3, 2013)
- Language: English
- ISBN-10: 1490313370
- ISBN-13: 978-1490313375
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 1,911 customer reviews
- Amazon Best Sellers Rank: #31,313 in Books (See Top 100 in Books)
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Choose Yourself! 5.1.2013 Edition
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FROM THE FOREWORD: What I like about James and his book is you can tell he came from a roller coaster. He chose his own path to success without knowing the outcome. And what happens to him later - well... - (Dick Costolo, CEO of Twitter) REVIEWS: Altucher has turned his misfortune into a source of wisdom and comfort for the despondent. - (Business Week) James Altucher is scary smart - (Steven Dubner, author of Freakonomics) James Altucher is the best blogger of our generation. - (Timothy Sykes, The Rebel Millionaire) We are beginning to build a massive amount of respect for James Altucher due to his willingness to say things that will get him absolutely pilloried by the masses. - (Business Insider) James is one of the most successful and content people I know. - (Machael Lazerow, founder of Buddy Media and Golf.com) If you need to see an example of vulnerability done well, just read the work of James Altucher. - (Search Engine Journal) --Various --This text refers to an out of print or unavailable edition of this title.
About the Author
James Altucher is a successful entrepreneur, chess master, investor and writer. He has started and run more than 20 companies, and sold several of those businesses for large exits. He has also run venture capital funds, hedge funds, angel funds, and currently sits on the boards of several companies. His writing has appeared in most major national media outlets (Wall Street Journal, ABC, Financial Times, Tech Crunch, Forbes, CNBC, etc). His blog has attracted more than 10 million readers since its launch in 2010. This is his 11th book. --This text refers to an out of print or unavailable edition of this title.
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1a. There are never enough lists. List everything.
1b. You are royally screwed if you plan on banking on a traditional career path through corporate America.
2. Right when you wake up read for two hours after counting all the things you are grateful for (probably the best advice in the book).
3. Spend another two hours writing. *cough* ripping *cough* off *cough* "The Artist's Way" *cough*
(It is now 9:00 AM if you wake at 5:00 AM, just keep track)
4. Write a list of 10 new ideas to exercise your "idea muscle". They can be logical or complete nonsense. I'm not making this up. James gives some outrageous examples. Even Bill Gates couldn't capitalize on them like sending an array of solar panels into space to power the world. Have fun pitching that!
5. Somehow get to work on time because, even though corporate America is screwing you over, you want to make your bosses look good.
6. Go above and beyond your duties at work including researching everything about the company going back to its inception. Hope you don't work for Coca-cola or GM! Always do more. Just enough isn't enough. You once again have to make your bosses, who BTW are trying to screw you over, look good.
7. Now after going beyond the call and hopefully out-performing your competition don't try to negotiate a raise because negotiating is useless.
8. Spend your afternoon/night or whatever working on your own business which originated from exercising your "idea muscle".
9. Go on a 5 minute walk to stay healthy (rolls eyes).
10. Don't each junk food (how original).
11. Spend time with all your loved ones (also original).
12. Don't watch TV unless you work for a TV company and you are doing "company research".
13. Get in your time machine (also a product of your "idea muscle") and travel back a few hours so you can actually get adequate sleep (7 - 9 hours).
14. Also never purchase any real estate or cars. Rent all your rooms on day to day basis (your family will love this). Rely on zipcar.
15. Get a galaxy note because you don't need a computer.
Choose yourself is a mish mash of blog inspired ideas. And like a blog it doesn't consider it's composition as a whole and is instead formulated piece meal without any thought to how each post relates to the other. I would truly give James a pass on this if he actually gave examples of people he helped using these ideas (he does offer workshops so surely there's someone). Instead we get tons of "I knew this guy" and "this one person I helped" or "this big shot i talked to". It's no wonder he uses fibber extraordinaire Tucker Max as validation. He cherry picks his other examples like Sara Blake and Richard Branson. He helped neither. There is some poor humor involved using the most banal forms or irony (if you're into that sort of thing). No howlers here. IMO it's horrible taste to mix self-help with irony because it sends a mixed message to the reader.
There are some tidbits worth a read. Mainly from the first 20% of the Kindle Edition. Like this quote:
"The learned man aims for more. But the wise man decreases. And then decreases again."
Too bad James doesn't follow this advice.
Amazon kept recommending this book to me in the Kindle app. It had a cool cover and was only a dollar. It also said "National Best Seller" on the cover. Sold. I decided to plunk a crispy digital dollar down on the digital counter that is the Kindle Store.
The book starts with a foreword from the CEO of Twitter. Mark Twitterberg. It is only there to add some vague sense of credibility. It is very short. It has next to nothing to do with what's in the book. I read it. Then I re-read it, again. I'm pretty sure he was trying to fit it all into 140 characters. He failed. He instead opted for 140 words.
Now we get into the actual book. Other people have given this book a poor rating. Smart people. Honest people. One recurring theme in these reviews is that it's not so much a book, but a collection of blog posts. That would actually be a huge compliment. Blogs often have editors and cohesiveness. This is more of a rambling, one man podcast transcription.
Sentence fragments galore. Too many attempts at jokes. Repetitious sentence fragments. He likes to list things, but instead of lists he uses sentence fragments. Paragraphs are short and barely coherent. He rambles about things that hardly sound factual or researched. Poor grammar. "ATM machine". He inserts a break between every single "paragraph".
To be fair, if he were writing a review on Amazon, paragraph breaks might help. It would help the reader follow point by point. This is not the case. This is meant to be read as a book.
I don't believe I will finish this book. I actually want my dollar back. A red flag should have gone up when I couldn't find this book in other digital book stores. This is one of those quick, crappy books that is infesting the Kindle store. One of those terrible self help books people write as a side hustle.
But James Altucher was smart. He must have paid somebody on Fiver five dollars to design the cover. This made it more appealing.
If you have enjoyed this review, #chooseyourself. Choose to value your time. Choose to value your brain cells. Choose to value the dollar you would have spent on it. And don't spend it. It saddens me that this book was actually committed to paper!
People (like myself. I'm guilty as well. Sentence fragment.) who read self help books, or books about entrepreneurship would be better served to stick with the familiar authors. Malcolm Gladwell. Seth Godin. Um.. People like Seth Godin. And of course, all the others. The 99U series of books were better and more coherent if you're going to pay actual money to read a series of blog posts anyway.
Do you notice how I'm rambling. And repeating myself? Do you feel that pain between your eyebrows beginning to form? I'm doing this on purpose. To demonstrate how this book is written. That's why I'm doing this. Sentence fragment.