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About Chris Lema
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Blog postHaving worked with hundreds of teams building and marketing new products, there are patterns of mistakes I see all the time.
The crazy thing is that every one of these mistakes is completely avoidable – without a PhD or ten years of experience.
But the mistakes are common because of our belief systems. How we think about things impacts our actions, which impacts how we think about things.
In other words, it can be a vicious cycle.
Today I published two mini-cou -
Blog postIt won't surprise you that I woke up today with emails in my inbox from some company whose form I filled out a few days ago. It likely won't surprise you either that in that same inbox were emails from vendors whose forms I filled out months ago. Short sales sequences and long sales sequences are both the “norm” today.
One of these emails, however, was different than the others.
We've all been the recipients of automated sales sequences. Most of them annoy us.
Sales Sequen -
Blog postLater this month I'll be talking about all the choices you have when it comes to online courses. In that talk, I'll show you why you might want to use a WordPress plugin (like LearnDash), or when you might consider an online learning SaaS (like Kajabi). Today I'm not going to spoil that entire discussion. But I did think it might be helpful or useful to show you the recent work I've been doing to compare all the online learning SaaS products out there.
Online Learning SaaS Options In -
Blog postOne More Tip For Your Online Courses Over the last few days I've written about selling your course and adding team licenses to your courses to help you generate more revenue. So it makes sense that I would bring this last tip for those of you getting ready to launch online courses this year. It's all about adding a monthly connection.
People Buy Your Course Because of You I don't know if you're like me, but once I buy a book, read it, and like it, I go find all their other books and -
Blog postWhat is Customer Segmentation? Customer segmentation is the opposite of treating everyone the same—which is how most companies that do mass marketing work. When I was growing up, everyone saw the same commercial for the same product and we all wanted the same things. In those days, communicating was expensive, and only available to the big brands. Because of the expense, the big brands created one message and shared it far and wide.
Today, things are different. I can have things the -
Blog postMaking More Money Means More The other day I showed you how to sell your online course. That was a long post about your landing page and the 20 different sections to strongly consider including. But if you want to make more money, there's a strategy I didn't discuss. So I'm sharing it now.
How I Learned This Trick Years ago I wrote an eBook that many people enjoyed (it's one of the two that's in my eBook bundle). Initially I sold it on Amazon. Later I started selling it on my own sit -
Blog post“Dad, you're crazy.” My daughter is a high school senior and interested in more than one boy. One appeared today and they had a chat. Tonight at dinner I asked if she was going to text him and maybe set up time to hang out tomorrow. The look I got told me that she knows more about the anti-pitch than many of the folks I interact with in the WordPress ecosystem.
She knows that the cardinal rule is to not look (or come across) too needy. I think the correct term is “thirsty.”
T -
Blog postThe Art of a Great Introduction The other day I wrote a tweet about generosity. A way to be generous without spending a penny. It was all about networking and great introductions.
Here's a way to be generous without costing your a penny: be willing to introduce amazing people to each other. It's powerful, rewarding and free.
— Chris Lema (@chrislema) January 5, 2022 Why are Introductions So Critical? When you introduce someone, you have a couple of minutes or a few sentences t -
Blog postThe first time my wife walked into my office crying, I knew two things.
First, I knew something bad had happened (like she'd made some mistake she felt awful about). Second, I knew that adding my own emotions wouldn't help anything.
So I told myself, repeating over and over in my head, “stay calm.” That's what I did the second time, the third time, and the tenth time.
That was a long time ago, and today I don't have to repeat anything in my head. I know to stay calm a
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