Chris Lema

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About Chris Lema
Chris Lema is the Vice President of Products & Innovation at Liquid Web.
He's also a blogger, a public speaker, and product strategist. He helps companies leverage WordPress, and helps WordPress companies find leverage.
For more than twenty years Chris has developed and managed high performing teams to build software products - particularly SaaS products in a variety of B2B vertical markets. He's also spent the last ten years coaching startups on product development & marketing strategies.
You can read his free stuff on his two blogs:
WordPress & Freelancer topics - http://chrislema.com
Leadership topics - https://leaders.blog/
He's also a blogger, a public speaker, and product strategist. He helps companies leverage WordPress, and helps WordPress companies find leverage.
For more than twenty years Chris has developed and managed high performing teams to build software products - particularly SaaS products in a variety of B2B vertical markets. He's also spent the last ten years coaching startups on product development & marketing strategies.
You can read his free stuff on his two blogs:
WordPress & Freelancer topics - http://chrislema.com
Leadership topics - https://leaders.blog/
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Blog postThis is all I ever wanted from Gutenberg You may recall a few weeks ago when I wrote about dynamic content – using some conditional logic and a plugin (if-so). But then I told you about my holy grail of dynamic content – where I use Gutenberg blocks to create reuseable content.
Now imagine that I can combine the two – reusable and dynamic content – using Gutenberg blocks and the theme I'm using – Blocksy, by CreativeThemes.
(Watch this video on YouTube)
I can create w13 hours ago Read more -
Blog postWriting difficult emails is a skill worth developing. Sometimes it can feel like writing difficult emails is a full-time job. Every week it seems like I have an opportunity to write a difficult email. At least once. As I talked about it with a colleague, we realized that we had each learned tricks from mentors over the years.
It seems like you don't just learn it from doing it. In fact, I'm pretty sure that if I hadn't gotten mentoring in this area, I would still be writing difficultYesterday Read more -
Blog postNot all stores are catalogs & carts This all started with me getting ready to sell my two-book bundle on remote and winning teams on this site. Using WooCommerce without a products page isn't the norm, but I knew it was what I was going to be doing because I didn't want a whole “shop” to sell one item.
This mirrors the research I did last year where, after looking at 1000+ stores, I noticed the use of more storytelling and less product grids in the designs of these stores. It's e2 days ago Read more -
Blog postWooCommerce continues to Grow In the early years of WooCommerce, folks would characterize it as a solution for tiny stores. Great if you had a blog and wanted to add a store to it – since both your blog and store could run on WordPress.
WooCommerce growth, however, has confounded a number of experts who said it couldn't handle any stores of a serious size.
Every year, around this time, I do an analysis of the stores that we host at Liquid Web / Nexcess – both in our Managed W3 days ago Read more -
Blog postWhy Build a Membership Site? Wondering if it's too late to build a membership site? The answer is no. It's never too late. And they're finally coming into their own – as more and more people have started building them in the last year (thanks COVID).
Of course there are many different platforms you could choose, but I prefer WordPress, and that means comparing WordPress membership plugins to see which is right for you.
Before we do that, let's look at why you should consider4 days ago Read more -
Blog postWhether you build a membership or subscription solution is up to you. But it's important to know the difference.
Memberships and Subscriptions If you've ever wanted to buy pounds of quinoa at ridiculously low prices, you've likely considered a Costco membership. Costco membership isn't super expensive, but it gets you access to a warehouse full of stuff that you didn't know you'd need until you see it.
And while it's true that you can buy liquor, prescriptions, shots, piz5 days ago Read more -
Blog postWhat is a productized service? When you build B2B SaaS products, your clients often come to you with the same requests, over and over. Each one, individually, sounds like professional services. But after hearing them often enough, I began to realize we could productize the service.
What is a productized service? Think of it as the delivery of an often-requested service without any of the customizations that often come with consulting or professional services.
This isn't restr6 days ago Read more -
Blog postCan you calculate your Feature ROI? We were sitting on the campus of the University of Miami several years ago. It was the perfect chance for me to ask the same question to something like 40 different product owners. It was a technology conference, one of the country's largest, focused on WordPress. The product owners were all folks that were building WordPress plugins.
What I heard from them, on that day, I have since heard over and over. And not just from plugin developers but also1 week ago Read more -
Blog postIf you've heard of Jetpack, you either love it or hate it In the early days of Jetpack, many of the folks I know thought it could be helpful. Then, it got bigger and bulkier and most folks thought it would slow your site down. Initially I think it did, but then I remember when it didn't. And these days, most folks have made up their minds and not gone back to check it out. I've already given you my take on Jetpack.
But no one has suggested that Jetpack might speed up your website. Un1 week ago Read more -
Blog postWhat is the Sunk Cost Fallacy? If you've never heard of the Sunk Cost Fallacy, you've surely lived it. Here's how behavioraleconomics.com talks about it, “Individuals commit the sunk cost fallacy when they continue a behavior or endeavor as a result of previously invested resources (time, money or effort) (Arkes & Blumer, 1985).”
One way I think about it (and talk about it) is to think about it as momentum. Once you get someone doing something, especially if they see it as1 week ago Read more
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Books By Chris Lema
Creating a Done Done Culture: The 12 Habits of High Performers & What it Means for You as a Leader
Oct 23, 2012
by
Chris Lema
$0.99
It is increasingly difficult to find and keep quality staff. That's because top performers vote with their feet and quickly move on when the culture isn't right. By learning the 12 habits of high performers, you'll discover what it takes to develop a culture of personal accountability and ownership that will not only keep your high performers but attract others to you and your team. Learn what a Done Done culture is all about.
Building & Managing Virtual Teams: Five ways to Create a High Performance Culture for Remote Workers
Feb 9, 2012
by
Chris Lema
$0.99
Managing remote teams isn't easy. Turning virtual teams into high performance ones is even harder. It's easy to assume that employees working remote will abuse the situation and turn in poor performance. It's not about the employees, but instead about the context that's developed for them by managers who know how to successfully create the right environment for high performing virtual and remote teams. Here are the five changes that you'll need to make.
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