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Christ to Coke: How Image Becomes Icon 1st Edition
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[F]ascinating...exploring how and why we like things, how we subliminally come to recognize them, and why an image or object or idea achieves longevity." --ARTnews
"Recommended for all those interested in iconography, art history, advertising, and branding." - Library Journal
"Kemp's outstanding book is likely to remain a fixed point of reference in this important cultural debate, making it an icon of sorts as well." -- California Literary Review
"Kemp easily navigates high art and kitsch, and complicated scientific discoveries and sociology and cultural history...a useful template to use when we pose the very provocative question of what makes certain images become icons." -- Iconia, Houston Chronicle.com
"Christ to Coke is easy to read, written in a thoughtful but conversational style...and loaded with gorgeous images...those curious about how images 'go viral,' to borrow a contemporary term, will find themselves hooked." -- ARTINFO
Top Customer Reviews
Kemp then proceeds to present eleven universally recognized images and explores how they began and then developed into what we now see as icons. What makes Kemp's reading so warm is his readily admitting that one of the chief sources of information for his book came from the Internet - an aspect of his thinking that immediately places him in the approachable stance of most readers today. His 'icons' to be examined begins obviously enough with the Christ image - face, body and cross- images that no matter how many centuries have passed still are very much a part of our art and architecture and literature. He points out that religious icons appeal to our historical and emotional underpinnings. But then he moves into areas that are indeed iconic but have followed different paths to hold their position - the Heart as in I Heart NY) etc, the Lion, Mona Lisa, Che, a potent Vietnam War photograph, the Stars and Stripes, Coke (the bottle as well as the beverage), DNA helix, Einstein's E=mc2, and Fuzzy Formulas.Read more ›
Like Jesus overturning the tables of the money-changers, I was likely to screw things up royally if I tried to take any part in commercial transactions.Read more ›