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About Chunka Mui
Chunka Mui is a futurist and innovation advisor who helps design and stress test missions and strategies aimed at making the world a much better place. He is also a best-selling author of five books on innovation and leadership including, most recently, "A Brief History of a Perfect Future: Inventing the World We Can Proudly Leave Our Kids by 2050."
Chunka's earlier books include "The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups" and "Billion Dollar Lessons: What You Can Learn From the Most Inexcusable Business Failures of the Last 25 Years." One reviewer wrote "The New Killer Apps" “absolutely nails how to and how not to innovate.” Kirkus Review named it a book of the month selection and awarded it a coveted Kirkus Star for excellence. Inc., The Globe and Mail and other publications named "Billion-Dollar Lessons" one of the best business books of the year. In 2005, The Wall Street Journal named Chunka’s first book, "Unleashing the Killer App," (co-authored with Larry Downes) one of the five best books on business and the Internet.
Chunka is also a longtime contributor to Forbes, where he has contributed more than 200 articles and garnered millions of views.
Chunka was previously the chief innovation officer and a managing partner of Diamond Management and Technology Consultants (now part of PwC), a publicly traded multinational consulting firm focused on digital strategies. He created and led The Exchange, an innovation learning community for senior executives (now PwC Exchange). He co-founded and directed Vanguard, a global research and advisory service that help senior technology executives explore the intersection of strategy and emerging technology (now TTI Vanguard). He started his professional career at Andersen Consulting (now Accenture), where he was an early member of that firm’s AI group and co-founded its Center for Strategic Technology Research (now Accenture Labs).
Chunka holds a B.S. in computer science and engineering from MIT. In his younger days he was pretty quick with a soccer ball and a roundhouse kick. These days, his leisure activities tend more towards reading, gardening and bee-keeping. Chunka was born in Hong Kong, raised on the South Side of Chicago, and now lives and zooms from the Champlain Valley of Western Vermont.
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The smartphone in your pocket could guide 120 million Apollo-era spacecraft to the moon and back, all at the same time. And whatever replaces that phone in 30 years will be a million times more powerful. Many other technologies are on similar trajectories, and the core tools of genomics – which let us understand and even manipulate genetic code – are actually improving far faster, with broad implications for our health, for the foods we eat, and for just about everything else.
How can a person even visualize a MILLION-fold improvement over 30 years, let alone a series of them that will interact with each other in profound ways? The traditional approach has been to think in bite-sized increments, of perhaps three to five years, and to let the rest of the future take care of itself. The authors propose a different way. They propose to harness the future, not to just let it happen.
They do the million-fold imagining for the reader, describing seven so-incredible-as-to-be-almost-magical technological building blocks that will be available to all of us in 2050. These building blocks—in computing, communication, information, genomics, energy, water, and transportation—are following what the authors have dubbed the Laws of Zero. The technologies are increasing in power so fast in cost that you can count on them heading toward zero(ish) cost over the next three decades, meaning that infinite(ish) amounts of those resources will be available.
The book paints visions of how the world could look if we all start planning now and experiment our way toward taking full advantage of the technological marvels that will be available. The authors provide what they call “future histories” — short, provocative “news” articles set in 2050 that describe how key aspects of the world might look in areas such as transportation, health care, climate, and trust.
It’s easy to imagine falling into dystopian scenarios, a la those depicted in classics like 1984 and Brave New World. This book provides an optimistic vision of the future, very much grounded in facts and the lessons of history, while showing how individuals, companies, and governments can make this vision a reality.
The authors aren’t claiming they can predict the future. They very much abide by the oft-used line that “it is difficult to make predictions, especially about the future.” No, rather than predict the future, they want to draw on a lesson they learned from personal computing pioneer Alan Kay: “The best way to predict the future is to invent it.” The authors want to invent a perfect future. More precisely, they want to help you invent it.
About the Authors:
Chunka Mui, Paul Carroll and Tim Andrews are futurists, strategists, and technologists looking to make a difference. They’ve spent decades working separately and together on some of the hardest problems of the world’s largest organizations and most mission-critical governmental agencies. They’ve written a total of eight books, including Unleashing the Killer App, Big Blues, and Billion-Dollar Lessons. Now, they’re applying their experience and talents to an even more important topic: the futures of their kids, and yours.
In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.”
There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.
-- Kirkus Reviews — A Kirkus Indie Books of the Month Selection
The New Killer Apps reverses the conventional wisdom that start-ups are destined to out-innovate big, established businesses. Through crisp analysis and compelling case studies, Mui and Carroll show that this just isn't true. Or, at least, it need not be. Yes, small and agile beats big and slow, but big and agile beats anyone. This book offers a roadmap for how large companies can Think Big, Start Small and Learn Fast. In doing so, they can get out of their own way, take advantage of their natural assets, and vanquish both traditional competitors and upstarts by nurturing and unleashing their own killer apps.
There's certainly a lot on the line. A perfect storm of technological innovation—combining smartphones and other mobile devices, ubiquitous cameras and sensors, social media and “big data” analytical tools—means that more than $36 trillion of stock-market value is up for what Mary Meeker at Kleiner Perkins is calling “reimagination.” Large companies will either do the reimagining and lay claim to the markets of the future or will be reimagined out of existence.
Table of Contents
Introduction: A Road Map for Corporate Innovation–Big and Agile Beats Anyone
Case Study: Google Cars and $2 Trillion in Auto-Related Revenue Up for Grabs
PHASE ONE: THINK BIG
Rule 1: Context Is Worth 80 IQ Points
Rule 2: Embrace Your Doomsday Scenario
Rule 3: Start with a Clean Sheet of Paper
Case Study: Carmakers Must Take a New Road
PHASE TWO: START SMALL
Rule 4: First, Let’s Kill All the Finance Guys
Rule 5: Get Everyone on the Same Page
Rule 6: Build a Basket of Killer Options
Case Study: Auto Insurance in a World Without Accidents
PHASE THREE: LEARN FAST
Rule 7: A Demo Is Worth a Thousand Pages of a Business Plan
Rule 8: Remember the Devil’s Advocate
Case Study: Are Hospitals DOA?
Afterword: Moving From Innovation to Invention
“An important book for the boards and managements of every company dealing with the avalanche of technological change.”
-- Jack Greenberg, Chairman of Western Union and former CEO of McDonald’s
“Mui and Carroll offer thought-provoking case studies and compelling rules for how large, established companies can quickly become true innovators. Given the disruptions we face, the timing of this book is perfect.”
–Robert Schifellite, president, Investor Communication Solutions, Broadridge Financial Solutions
“This book’s eight innovation rules represent the difference between big companies leveraging their assets or getting their assets whooped.”
-- Guy Kawasaki, Former chief evangelist of Apple and author of "APE: Author, Publisher, Entrepreneur"
“There is no law that says today’s Fortune 100 must become tomorrow’s dinosaurs. Carroll and Mui map out how your corporation can inno- vate and prosper as well as—if not better than—the hottest start-ups.”
–Don Tapscott, best-selling author of, most recently, "MacroWikinomics"
“This is the best business book I’ve read in very many years. It absolutely nails how to and how not to innovate.
This ebook shows that, while much has been written about Google’s driverless car, coverage has mistakenly focused on its science-fiction feel. While the car is certainly cool, the gee-whiz focus suggests that it is just a high-tech dalliance by a couple of brash young billionaires, Google founders Larry Page and Sergey Brin.
In fact, the driverless car has broad implications for society, for the economy and for individual businesses. Just in the U.S., driverless technologies could save tens of thousands of lives, prevent hundreds of thousands of injuries and avoid hundreds of billions of dollars in accident-related losses each year. The driverless car puts up for grabs some $2 trillion a year in car-related revenue and even more market cap. It creates business opportunities that dwarf Google’s current search-based business and unleashes existential challenges to market leaders across numerous industries, including car makers, auto insurers, energy companies and others that share in car-related revenue.
This ebook explores the ripple effects that driverless cars might create and explains how to think about the strategic perils and possibilities.
Even beyond the world of autos, the driverless car should be a wake-up call about the pace of disruptive technological change that looms for every industry. The Google car is nothing more than a mashup of widely available technological innovations, and similarly bold mashups can create killer apps that will upend every information-intensive industry. The approach offered in this ebook is how every company should innovate: by thinking big, starting small and learning fast.
If you enjoy this ebook, look for the longer treatment in “The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups," also available on Amazon.com.