- Paperback: 208 pages
- Publisher: Baker Books (January 1, 2006)
- Language: English
- ISBN-10: 0801065925
- ISBN-13: 978-0801065927
- Product Dimensions: 6 x 0.5 x 9 inches
- Shipping Weight: 13.3 ounces (View shipping rates and policies)
- Average Customer Review: 35 customer reviews
- Amazon Best Sellers Rank: #514,179 in Books (See Top 100 in Books)
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Church Marketing 101: Preparing Your Church for Greater Growth Paperback – January 1, 2006
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"...Church leaders need to read this book." -- Darren Whitehead [Next Gen Pastor] Willow Creek Community Church
"...Required reading for every pastor in America." -- Brad Abare, founder of Personality(TM) and the Center for Church Communication
"...This book is a must-read for anyone who is committed to reaching their community with the gospel." -- David Dykes [Pastor] Green Acres Baptist Church
"Richard Reising has an important message for the church to hear and apply." -- Robert Morris, senior pastor, Gateway Church, Southlake, Texas
"Richard does not take a cookie cutter approach to marketing, but makes every effort to establish a biblical approach." -- Dr. Bill Lawrence, president, Leader Formation International
From the Back Cover
Over 50% of the churches in the United States should not be marketing themselves.
Shocked? You should be. Almost every church wants to grow, but why do some succeed while others struggle? If you're a pastor or a layperson serving on an outreach committee or evangelism team, reading this book will help you avoid the pitfalls that prevent churches from growing.
The answer is simple. "God is not as interested in promotion as he is in preparation," says recognized church marketing expert Richard Reising. In ChurchMarketing 101, Reising demystifies basic marketing principles to show how simple changes can remove roadblocks to attracting visitors and future members. Tested in light of Scripture and the concerns of the local church, this empowering and practical book will help you see your church in a new way-and make adjustments to reach your community more effectively for Christ.
"Richard Reising has done a great service to all who are interested in increasing the influence of the gospel by writing ChurchMarketing 101. You will finish this book with a clearer head and a hotter heart!"-David Shibley, president, Global Advance
"Reising converts lofty corporate marketing strategies into simple, Christ-centered, and people-focused principles. Any organization will take away a clearer sense of vision and a greater understanding of how to get there."-Dave Dravecky, founder, Outreach of Hope
Richard L. Reising is the founder and president of Artistry Marketing Concepts, an organization based in Dallas, Texas, that helps churches and ministries make wise use of marketing, design, and technology.
Top customer reviews
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To provide powerful insights and case studies from real churches today for strategically evaluating and strengthening our connections to the communities around us. It is his intent to provide us with the “fundamentals” of marketing so we can apply them, thus the title “Church Marketing 101”.
• What is church marketing?
• How marketing effects every area of your church?
• How to perceive the community’s perception of your church?
• How to understand your target audience?
• What are the fundamentals of growth?
• How to create an atmosphere that fosters growth?
• What are the marketing secrets of the “Big Boys”?
• What is meant by a “branding iron”?
• How to determine God’s vision for your ministry?
• How to put all of this together?
Church marketing has been viewed by many as “selling God”. This is clearly not the author’s intent. He suggests we use communicating or connecting instead of marketing if this term causes us stumble. He explains the biblical basis and charge for marketing along with helping us understand the science of “perception”.
Who will benefit from this book?
The pastor as ministry architect and those that assist him with engineering the ministry design.
How will they benefit from this book?
It will instruct you and your team to design your ministry with a perception management approach.
Where does this book fit in the process of ministry design?
This is one of a number of approaches to ministry design. The approach is focused on management of perception. It requires the ministry to be sensitive to how others, inside and outside the church, see us. It has been argued that “perception is reality”. What road blocks of perception have you erected that are hindering others from clearly seeing Christ and hearing the gospel?
Basically saying first impressions are everything and talks about ways to accomplish this. Not so much image as best face and in my opinion not any cheesier than "Write(ing) the vision on the wall that all may see and fun with it." It is scriptural. Visual fortification is scriptural and effective. Great resourse.
Buy this book; it is a great investment!
Church Marketing 101 is a good resource to help you learn how to apply marketing know-how in your context. Richard Reising does a great job in making marketing concepts accessible to ministry leaders. He makes as clear an explanation of the concept of branding as I have seen anywhere. And he does it without too much technical jargon. Reising's heart for ministry also shows through in this book. This is a very readable, practical church marketing book.
I like the Biblical references throughout the book. The author has a corporate background, so there is credibility there. I think churches wanting to understand how proper marketing can help them impact their communities would really benefit from this read.
In the chapter on connecting with the community, Reising offers a section on obstacles to church members asking their friends to come to church. I felt very connected to this section as there have been churches I have attended in the past where I would never invite a friend to for many of his reasons. It's a great wake-up call for churches to look at this and see how they might be coming across to visitors.
There is a little bit of everything in this book and it is well organized and at a level where a beginner can understand. The book lives up to its title.