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Cine Mexicano: Poster Art from the Golden Age/Carteles de la Epoca de Oro 1936-1956 Paperback – April, 2001
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About the Author
Rogelio Agrasanchez Jr. is the Director and Curator of the Agrasanchez Film Archive in Harlingen, Texas.
Charles Ramirez Berg is a Distinguished Professor in the Department of Radio, Television, and Film at the University of Texas at Austin.
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Top customer reviews
Written by Rogelio Agrasánchez an expert of this art form in Mexico and the U.S. - this book is available in either English or Spanish editions.
In the introduction by Charles Ramirez Berg, he states that "The main rationale for the book is preservation; to maintain the memory of movie posters", which were such a unique part of Mexico's superb cinematic history, and also to "acknowledge the artists, who often worked in obscurity".
Tragically, many posters (as well as films) were destroyed in a massive fire at the national film archive, the Cineteca National, in 1982. The 150 posters included in this book came from the Agrasanchez Film Archive in Harlingen, Texas, which houses a vast private collection of approximately 2,000 posters, as well as 1,400 Mexican films, and much more.
Included in this book is an extensive history of this period of Mexican film, a bibliography, and short bios of some of the artists, although a few posters are not credited, and some of the artists that are credited have no biographical material.
The heart of the book is the artwork, which is colorful, humorous, and dramatic. The women are extremely curvaceous (some scantily clad, and on two occasions with nothing at all), and many of the men, like Jorge Negrete in "El Fanfarron", looking dashing and "muy macho".
It is divided into categories: 1: Comedy, 2: Cabaret Girls, 3: Cowboys and Folklore, 4: History and Religion, 5: Drama, and 6: Mystery and Adventure.
My favorite is "Vuelven Los Garcia", by Juanino Renan Berenguer, with horses and riders in silhouette, against a magnificent sky, and two others painted by Juanino's brother Josep, "Cartas Marcadas" with Pedro Infante and Marga Lopez, and Libertad Lamarque in "Soledad"; both show portraiture with a hint of cubism, and are quite remarkable.
Also recommended is the lovely set of 40 postcards, selected from this book, in an attractive, sturdy gift box. the cards are on a matte finish stock, and the plates of this book have a semi-gloss finish. Both will be appreciated by fans of Mexican film, and anyone who enjoys popular art forms.