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The Circle of Innovation: You Can't Shrink Your Way to Greatness Hardcover – November 4, 1997
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Business guru Tom Peters has been recognized for his originality and perception since coauthoring one of the most influential management books of all time: 1982's In Search of Excellence. Now, in his seventh work, The Circle of Innovation: You Can't Shrink Your Way to Greatness, he presents a provocative new vision for prospering in the "permanent state of flux" ruling today's business world. By juxtaposing short text passages and bold graphic images, Peters simply but passionately offers his prescription--perpetual innovation--in a nontraditional manner intended to foster individual interpretation. --Howard Rothman
From Library Journal
Peters (The Pursuit of Wow! LJ 2/15/95) advances here a barrage of ideas on what it takes to succeed in an ever-changing marketplace. His book, derived from 60 or so iterations of his seminars, has a frenetic, almost attention-deficit quality, taking a decidedly McLuhan-like approach and, like McLuhan, proving prophetic and poignant even if, in the final analysis, it is wrong. A shrewd observer, Peters offers trenchant observations. For example, he gloms onto the interesting idea of great design as the corporate advantage over quality and price. This book will have wide appeal, and more than one organization will attempt to experiment with some of the author's theses. Recommended for all libraries.?Steven Silkunas, SEPTA/FRONTIER, Lansdale, Pa.
Copyright 1997 Reed Business Information, Inc.
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Peters espouses 15 principles of innovation - circles within circles - and then proceeds to expose, shout, cajole and exemplify these very principles over a quick reading but somewhat lengthy 500 page treatise on innovation. Some of the key 15 principles which resonated with this reader included:
* You can't live without an eraser
* All value comes from the professional services
* The intermediary is doomed
* Become a connoisseur of talent
* Little things are only things
* We're here to live life out loud
Each of these, plus the remaining 9 elements, are entertainingly presented in such a way as to force the reader to think, while enjoying the entertaining, light and colloquial writing style that Peters is known for. The book is an outstanding edition to any manager's library, and should be a must read for anyone working in one of my organizations.
Even though it was written pre-dotcom bust AND it is almost 6 years old, a lot of the ideas are still very relevant.
Short, punchy and still very enlightening!