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The Circle of Innovation: You Can't Shrink Your Way to Greatness Paperback – May 25, 1999
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From Library Journal
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
The Circle of Innovation is written in slide book form. This is the form that consultants use for seminars. Each exhibit that the seminar attendees will see is included, along with a page of script that covers the content of the exhibit. The result is highly enjoyable, as you vicariously imagine being in the room with Tom Peters, the world's most sought-after business speaker.
The exhibits are wonderfully funny and evocative, and use all kinds of visual tricks to get and keep your attention. I had people all over the plane looking over my shoulder to see them, as I read the book on a recent flight.
Tom Peters also walks his talk, and really lives with passion -- which strongly comes through in this book. His interpretations of the world are almost always tied to quotes from important thinkers and business leaders, which gives the book a relevance and immediacy that a more intellectual book would have lacked.
I found this book to be very satisfying to read. It affected me at a very fundamental level, so I could tell that I was "getting" the message. The result is a most impressive example of a way to communicate through books. The principles seem to be sound in most cases (although not all markets are dominated by women purchasers -- such as boxing gloves, football tickets, Viagra, etc. -- but many are, such as cars), and they should stimulate your thinking to expand the scope of the innovations you think about.
The book could have been improved with a consideration of processes that work better than others for getting the innovation work done. For that assistance, you will have to look elsewhere. In the meantime, do read, think about, enjoy, and apply the lessons of The Circle of Innovation.
Another good book on innovation is Peter Drucker's Innovation and Entrepreneurship.
Other business books are far better. Tom Peters, with his top-tier business school and consulting credentials, may claim to understand enterprise but Tom Peters needs to get his hands dirty with honest experience. Other authors such as Ricardo Semler in Maverick actually accomplished what Tom Peters discusses. Instead of reading Tom Peters talk about change and the future, read Ricardo Semler describing implementing actual change in a company. And then look out if a compa! ny following Semler's ideas decides to compete in your industry.
Tom Peters has great promise, but I believe that he needs actual business experience to complete his resume. He appears to lack the commitment, passion, and the deeper understanding that can only come from actually implementing ideas and living with the results and the criticism.
After reading Circle of Innovation, my one overriding desire was to ask Mr. Peters for a full price refund.
Most Recent Customer Reviews
I have just taken another look at “business guru” Tom Peter’s “The Circle of Innovation” which was published in 1999. Read morePublished 2 months ago by Thomas M. Loarie
Tom Peters always has interesting insights. He noted the primacy of innovation which has only increased in importance. Read morePublished 21 months ago by L. M. Keefer
Tom Peters has established himself as a thoughtful, forward looking, provider of very solid advice for managers. This is another great example of his work.Published 23 months ago by William L. Mince
The book is easy to read, and the author makes valid points. The only bad thing is the age of the book.Published on February 17, 2014 by Matt
Difficult format to read and filled with platitudes and not very helpful. I would not recommend this to the serious reader.Published on August 30, 2013 by Joy
This book is pushing 15 years old. Many of the companies that Peters holds up as pinnacles of performance, such as Sears and Saturn, are a shadow of their former selves - or gone... Read morePublished on June 23, 2013 by Edward J. Barton
Good read to stimulate thoughts concerning "do better" and "do different" innovation. Reinforces key concepts relative to the continuous and discontinuous change.Published on February 24, 2013 by Joseph G. Harrison