"The book describes in detail how Cisco transformed from a hardware-based business to an integrated hardware and services enterprise. During the period where the services business was emerging, Cisco also embarked on a plan to "conquer" the emerging markets of the world and build a true, international powerhouse. The Cisco of today has worldwide operations, with high profit margins (particularly in the services areas), and is one of the largest and best-run technology companies. It is a fascinating story told in a manner that provides the reader with both the opportunity to see how the business evolved and to learn valuable business development lessons.
I read the book slowly, lesson by lesson, because there was so much to absorb and so much to learn. The approach, which the author took of building the book around nine "lessons," was inspiring. Each lesson is filled with specific projects that illustrate the lesson and show how Cisco was moving forward, growing and evolving as a business. Each lesson also culminates with a summary checklist reiterating the key steps and processes required to succeed in the specific area discussed in the lesson. The author provides a beautiful picture of how Cisco grew through embracing "services" while moving into new markets, and as such it is a great business book. But it is more than this because it also provides a "how to" document, which can be applied to virtually any business looking to grow and prosper. I work with a number of start-ups where the lessons can be readily applied and the checklists can be used to ensure that the proper steps are being followed. In the start-up community, where I work, key lessons from this book, which are often "missed," currently include these: Make your Customer Queen; Organize for Success; Shift Left for Profits; and Find, Grow, and Keep Great Partners.
I have seldom read a book that both told a good business story and simultaneously provided a "how to" guide to grow any business effectively.
It is a well-written book that should be must-reading in every business school!"
--John Hamblin, former President, Clarke IT Solutions, and CEO, Geode Technologies, Halifax, Canada
"A masterfully presented set of rich, practical, and proven lessons supported with the author's engaging real-life stories and anecdotes to inspire, empower, and equip technology services executives to reach a new level of productivity and performance."
--Feyzi Fatehi, Chairman and CEO, Corent Technology, Irvine, California
"All professionals live through successful and sometimes unsuccessful experiences in business. But few can turn empirical examples and real life experiences into a systematic, repeatable "how-to" guide as successfully as this author.The book is easy and fun to read and follow. There are a lot of lessons for the globally minded corporations here."--Dr. Tayfun Çataltepe, former chief regulation strategiesand wholesale business officer, Turkcell, Istanbul, Turkey
"The future belongs to the Leaders who are determined on driving transformation and continual reinvention of their company. The author paints a vivid picture of actionable advice to assist the leaders in creating and implementing the future. GET THIS BOOK NOW, the future is calling."
-- Gerald O'Dwyer, Managing Director, Blackmore Partners, Chicago, Illinois.
LEARN THE ESSENTIAL LEADERSHIP SKILLS
to transform your company--all from a successful Silicon Valley executive who spent fourteen years at Cisco in senior leadership roles.
This comprehensive guide offers an insider's view on how Cisco transformed from a products-based company to one of the leading service providers in business. Through these real-world examples, readers will discover the nine most important points to securing a leadership position--including service strategies, best practices, and creating undisputable value for your organization.