Citizen Men's BM7080-54E Eco Drive Titanium Watch

4.2 out of 5 stars 21 customer reviews

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  • Eco drive technology is fueled by light and it never needs a battery
  • Date function
  • Sapphire crystal
  • Screw-down-case back
  • Water resistant to 330 feet (100 M): suitable for snorkeling, as well as swimming, but not diving

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Product description

Equally at home at the office or alongside your favorite formal evening wear, the Citizen Men's Eco Drive Titanium Watch features a subtle minimalist design that is hard to miss. This timepiece's analog interface features a discreet combination of luminous baton and Arabic hour markers and luminous silver-toned hands. Also on the black dial is a date window at the three o'clock position, and the entire dial is protected by an antireflective sapphire crystal. This attractive timepiece is also lightweight--its case and link bracelet are made of titanium. Additionally, this watch's Eco Drive technology is fueled by light so it never needs a battery. Other features include a bracelet that closes with a fold-over push-button safety clasp, reliable Japanese quartz movement, and water resistance to 330 feet (100 meters).

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring.

As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.

CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.

  • Product Dimensions: 5.1 x 5.1 x 5.1 inches
  • Shipping Weight: 5.6 ounces
  • ASIN: B003VKV0XC
  • Item model number: BM7080-54E
  • Date first available at Amazon.com: July 12, 2010
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • Amazon Best Sellers Rank: #3,022,745 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry)
    • Average Customer Review:
      4.2 out of 5 stars 21 customer reviews
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    Product specifications

    Watch Information
    Brand, Seller, or Collection Name Citizen
    Model number BM7080-54E
    Part Number BM7080-54E
    Model Year 2010
    Item Shape Round
    Dial window material type Anti reflective sapphire
    Display Type Analog
    Clasp Fold-Over Push-Button Clasp with Safety
    Metal stamp None
    Case material Titanium
    Case diameter 43 millimeters
    Case Thickness 10 millimeters
    Band Material Titanium
    Band length Men's Standard
    Band width 22 millimeters
    Band Color Grey
    Dial color Black
    Bezel material Titanium
    Bezel function Stationary
    Calendar Date
    Special features Luminous, Water Resistant
    Movement Japanese-Quartz
    Water resistant depth 330 Feet

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