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Citizen Coors: A Grand Family Saga of Business, Politics, and Beer Paperback – April 10, 2001
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Founded in 1876 by Prussian immigrant Adolph Coors, the Coors Brewing Company prospered in its early years by focusing its full attention on making consistently great beer. A century later, Coors' business practices made it look as if were hopelessly stuck in the nineteenth century. Led then by the two staunchly conservative grandsons of Adolph (Bill and Joe), Coors did it's best to pretty much piss off everyone who had ever had anything to do with the company. The brothers were determined, at all costs, to run Coors the way they saw fit. This meant getting rid of the unions (through strong-armed
and often illegal tactics); shunning the concept of marketing (believing that Coors, because of it's strict adherence to quality, sold itself); completely ignoring modern business practices (no accountants, no legal department, no debt); alienating their network of distributors and retailers with idiosyncratic rules for handling Coors products; aggravating customers with nearly impossible-to-open beer cans; and, in the case of Joe Coors, spreading extremely conservative ideological venom wherever he went.
Joe Coors used profits from the brewery to establish the Heritage Foundation (the right-wing's answer to the Brookings Institution), and through this jackboot organization, pretty much got Ronald Regan elected President in 1980. Joe's politics, along with Coors treatment of its employees, minorities, women, gays, and the unions, led to one of the most successful, and still on going, consumer product boycotts in American history.
Citizen Coors tells the whole story from the beginning. It reads like a novel.Read more ›
I grew up in Colorado and knew a lot about the company, but still found this informative. Believe it or not, we used to go to the Coors Brewery for school field trips and I had some frends whose father's worked there in the late 70s. The labor discussions brought back memories.
This book is objectively written and reads more like a novel. I find the labor issues very interesting with both the ugly side of both management and union tactics presented. However, it paints a more negative view of organized labor and the lengths they will go when a comapany does not want to 'play ball'.
Most Recent Customer Reviews
this is a neat book to put by our kegarator. Coors rocks and the book has a neat story behind the creators.Published on April 29, 2014 by Rhonda Rushton
An eye opener to how a bunch of wealthy disfunctional sad people shaped and strengthened the conservative right. Well written, comprehensive, engaging.Published on November 29, 2007 by ER