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Comment: This book has already been loved by someone else. It MIGHT have some wear and tear on the edges, have some markings in it, or be an ex-library book. Over-all it's still a good book at a great price! (if it is supposed to contain a CD or access code, that may be missing)
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Citizen Coors: A Grand Family Saga of Business, Politics, and Beer Paperback – April 10, 2001

4.6 out of 5 stars 14 customer reviews

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Editorial Reviews

Review

"An arresting view of America through the distorted lens of a weird and wealthy family."-- "Barron's"Baum's take on Coors's dynasty makes good reading."-- "USA Today

About the Author

Dan Baum has been a staff reporter for the Wall Street Journal, the Asian Wall Street Journal, and the Atlanta Journal-Constitution, and now writes occasionally for Rolling Stone. He is the author of Smoke and Mirrors: The War on Drugs and the Politics of Failure. He lives with his wife and daughter in Watsonville, California.
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Product Details

  • Paperback: 400 pages
  • Publisher: Harper Paperbacks; First Edition Paperback edition (April 10, 2001)
  • Language: English
  • ISBN-10: 0060959460
  • ISBN-13: 978-0060959463
  • Product Dimensions: 5.3 x 0.9 x 8 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #754,802 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
That you can walk into just about any convenience store in America today and find Coors Light on the shelf should be considered one of the great miracles of modern business.
Founded in 1876 by Prussian immigrant Adolph Coors, the Coors Brewing Company prospered in its early years by focusing its full attention on making consistently great beer. A century later, Coors' business practices made it look as if were hopelessly stuck in the nineteenth century. Led then by the two staunchly conservative grandsons of Adolph (Bill and Joe), Coors did it's best to pretty much piss off everyone who had ever had anything to do with the company. The brothers were determined, at all costs, to run Coors the way they saw fit. This meant getting rid of the unions (through strong-armed
and often illegal tactics); shunning the concept of marketing (believing that Coors, because of it's strict adherence to quality, sold itself); completely ignoring modern business practices (no accountants, no legal department, no debt); alienating their network of distributors and retailers with idiosyncratic rules for handling Coors products; aggravating customers with nearly impossible-to-open beer cans; and, in the case of Joe Coors, spreading extremely conservative ideological venom wherever he went.
Joe Coors used profits from the brewery to establish the Heritage Foundation (the right-wing's answer to the Brookings Institution), and through this jackboot organization, pretty much got Ronald Regan elected President in 1980. Joe's politics, along with Coors treatment of its employees, minorities, women, gays, and the unions, led to one of the most successful, and still on going, consumer product boycotts in American history.
Citizen Coors tells the whole story from the beginning. It reads like a novel.
Read more ›
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I knew that the Coors family members tended to be politically conservative, but I didn't know that one of them funded the starting of the Heritage Foundation. Learning this fact alone was worth reading the book, though the rest of the history of the family and of the company is very interesting in itself.
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This is a story that covers a lot of territory. If you are into the mystery of brewing you might really enjoy this historical overview of one of the great pioneer brewing families. It includes a biography of the original Adolf Coors coming to America as an immigrant (with no green card) to the present day. Beer making was his passion and his obsession, everything else, including his family, was sacrificed. Naturally the fact that I was raised in Golden, Colorado and the Coors brewery was part of my daily environment added a great deal of personal interest to me.
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Format: Paperback
I loved this book. Very neat in learning the family history of the Coors, their role in politics and how all this was reflected in their family brewery business. I would recommend this book to my family and friends.
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Even tho' this is a business book, I found it hard to put down. The author writes in such a way as told hold you spellbound to see what the next gaff the Coors family will make. I found that while Coors made a superb beer, they were clueless to the realities of contemperary marketing, and image building. They were lucky to survive. The book made me want to get an update on the brewers current status! Very enjoyable!!
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Format: Paperback
The saga of the Coors family has all the makings of a great movie. It tells a great story that involves: politics (Reagan), labor tensions, sex scandals, suicides and ecology. Ultimately it shows both the triumphs and pitfalls of stubbornly committing to only doing things the way you see fit.

I grew up in Colorado and knew a lot about the company, but still found this informative. Believe it or not, we used to go to the Coors Brewery for school field trips and I had some frends whose father's worked there in the late 70s. The labor discussions brought back memories.

This book is objectively written and reads more like a novel. I find the labor issues very interesting with both the ugly side of both management and union tactics presented. However, it paints a more negative view of organized labor and the lengths they will go when a comapany does not want to 'play ball'.
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After growing up in Golden and working for Coors the last few years I found this book a great read, and an accurate insight into the company's legacy.
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