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Clairol Natural Instincts Hair Color For Men M17 Brown Black 1 Kit (Pack of 3)

4.3 out of 5 stars 357 customer reviews
| 23 answered questions
About the Product
  • Natural Instincts for Men fights gray in 10 minutes for healthy-looking hair color.
  • The formula with vitamin E and aloe restores your natural color - and you get hair that is totally natural-looking. Non-permanent color for Men.
  • Lasts up to 28 shampoos.
  • Blends away grays.
  • All-over color from a formula with a fortifying ingredient complex.
  • Non-permanent color.

Frequently Bought Together

  • Clairol Natural Instincts Hair Color For Men M17 Brown Black 1 Kit (Pack of 3)
  • +
  • Salon Hair Coloring Dyeing Kit Dye Brush Comb Bowl Tint Tool Kit Black New 4 Pcs
Total price: $41.90
Buy the selected items together

Special Offers and Product Promotions

Color: M17 Brown Black
  • Save 5% on each participating item when you spend $1.00 or more on Qualifying items offered by Pharmapacks. Enter code PHARMAP5 at checkout. Here's how (restrictions apply)

Product Description

Color: M17 Brown Black

Product Description

Natural Instincts for Men fights gray in 10 minutes for healthy-looking hair color. The formula with vitamin E and aloe restores your natural color -- and you get hair that is totally natural-looking.

Amazon.com

Natural Instincts for Men fights gray in 10 minutes for healthy-looking hair color. The formula with vitamin E and aloe restores your natural color — and you get hair that is totally natural-looking.


Look like yourself again.
Natural Instincts for Men fights gray in 10 minutes for healthy-looking hair color. The formula with vitamin E and aloe restores your natural color–and you get hair that is totally natural-looking.In only 10 minutes, Natural Instincts for Men gives you:
  • Long lasting coverage of up to 50% gray
  • All-o ver color from a formula with a fortifying ingredient complex
  • Restored natural color without a visible root line


  • Get your best color
    The color on the box represents the color you are adding to your hair, so remember this simple formula: your current color + your best Natural Instincts shade = your new, natural-looking color. For best results, stay within two shades of your natural hair color.
    Keep your color healthy-looking
    Do...
  • Select the Natural Instincts for Men that is closest to your natural hair color
  • Apply color to your most resistant grays first (beard, mustache, sideburns and temples)
  • Perm first, then color—in the same day!
  • Don't...
  • Avoid swimming, but be aware that excessive chlorine can affect your color
  • Forget protection—wear a hat for prolonged periods in the sun
  • Use color on recently relaxed hair; wait one week and one shampoo


  • Easy Preparation


    DO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS

    A. Put on the Professional Men's Gloves provided.
    B. Tear off and discard tab from the Developing Lotion bottle-2. Unscrew the cap from the Developing Lotion -2.
    C. Open the No Ammonia Colorant-1 and pour the entire contents into the Developing Lotion-2.
    D. Put the applicator bottle cap back onto the Developing Lotion-2.
    E. Place gloved finger over the open tip, point away from face, and shake well until the color is totally blended and the mixture thickens.
    F. Apply the color to your dry hair immediately.

    ONCE MIXED, NEVER RESEAL OR STORE THE COLOR IN A CLOSED CONTAINER AS IT COULD BURST.



    Easy Application

    Head and Facial Hair Application


    Step 1. Apply Color
    • If you are applying color to both your facial and head hair, apply color to your beard, mustache, sideburns and temples first. For facial application, use product before shaving.
    • Squeeze applicator bottle to apply mixture onto hair.
    • Saturate your facial hair using a small amount of the product, avoiding eyebrows and eyelashes.
    • If any color gets on your skin or household surface, wipe it off immediately with a damp cloth.
    • Use the balance of the product on your head immediately.
    • When covering gray, start where you have the most gray.
    • Work gently and thoroughly through hair to ensure even distribution.
    Step 2. Time It
    • Start timing after you have applied product to both your facial and head hair. Wait 10 minutes. For more resistant gray, leave on for up to 20 minutes or for the time indicated by the Strand Test.
    Step 3. Rinse & Condition
    • Wearing gloves, rinse hair until water runs clear.
    • Apply a small amount of the Color Conditioning Treatment -3 evenly to your hair. For best results leave on for 2 minutes, then rinse thoroughly with warm water.
    • Use the Color Conditioning Treatment weekly to infuse hair with shine and actively help protect it from damage.
    • Style hair as usual.

    Tips:


    • When covering gray, start where you have the most gray.
    • Don't worry if the color of the mixture on your hair looks different from your desired color.
    • Wait 24 hours before shampooing to prevent color loss.

    Facial Hair Application Only


    Step 1. Prepare (Use Product Before Shaving)
    • You will need a small plastic bowl, plastic spoon, and an old traditional toothbrush.
    • Use an old towel to protect clothing. Have a clock handy for timing.
    • Put on gloves.
    • Measure product as follows:
      • Developing Lotion: Unscrew the top of the Developing Lotion applicator bottle (do not remove the white applicator tip cover). Pour approximately 1/4 of the developing lotion (0.5 Fl. Oz.) into a small plastic cup or bowl. Tightly recap the developer bottle.
      • No Ammonia Colorant: Unscrew the top of the No Ammonia Colorant bottle. Pour approximately 1/4 of the No Ammonia Colorant (0.5 Fl. Oz.) into the small plastic cup or bowl. Tightly recap the No Ammonia Colorant bottle.
      • Mix the product with a plastic spoon until thoroughly blended and the mixture thickens.
      • The remaining unmixed product in the Developing Lotion bottle and No Ammonia Colorant bottle should be saved for the next facial hair application.
    Step 2. Apply
    • For easy facial hair application, use an old traditional toothbrush. Please do not use the toothbrush for any other purpose.
    • Apply the mixture to your beard, mustache, and if desired, sideburns or temples.
    • Saturate your facial hair using a generous amount of product. Brush up and down to cover all hair evenly, including the hair underneath and closest to your skin.
    • Be careful not to rub or scrape skin.
    • If any color gets on your skin or household surface, wipe it off immediately with a damp cloth.
    Step 3. Wait
    • Wait at least 10 minutes.
    • While you are waiting, rinse off the plastic mixing spoon, toothbrush, plastic mixing cup or bowl with water and save for future applications.
    Step 4. Rinse & Dry
    • Wearing gloves, rinse product off with warm water until water runs clear.
    • Save gloves for future applications.
    Repeat applications
    • When gray hair begins to show again, reapply color (approximately every 4 to 6 weeks). This kit contains four applications if you are using the product for facial hair only.

    Rich, natural looking color and long lasting gray coverage. Our unique formula protects and conditions as it colors.

    The Natural Instincts Difference . . .In just two easy steps:
    Step 1:
    Unique Color Formula
    Long lasting formula blends away even the toughest grays and restores your natural color.

    Step 2:
    Color Conditioning Treatment
    Superior conditioning to the leading men's color. Get up to 4 weekly treatments to protect hair and seal in color.

    Plus:
    No ammonia, Low peroxide
    Leaves hair looking thicker, fuller • As easy as shampooing • No drip, no mess • Premium men's gloves • For beard and mustache too!

    For healthy, totally natural looking color trust your instincts - Natural Instincts!

    Important Selection Tips
    • If you choose a shade darker than your natural color, it will not wash out in 6 weeks.
    • Not sure which one to choose? Start with a shade lighter.
    • Enough colorant for one head and one facial application.

    What products does Clairol make?

    Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™.

    Should individuals with natural, uncolored hair use different haircolor products than those who have previously colored their hair?

    It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application.

    Should people who want to cover gray hair use different coloring products than those who don't need coverage?

    Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair.
    On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution.

    How can I test-run a color before committing to coloring my entire head of hair?

    Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head.

    Where can I find product instructions?

    Product instruction inserts are inside your haircolor box.


    BEFORE YOU COLOR: 48 HOURS IN ADVANCE


    • Take the ALLERGY TEST.
    • Do the STRAND TEST to determine your optimal coloring time.
    • Read this entire instruction leaflet before you begin.

    IMPORTANT: SAFETY INSTRUCTIONS


    HAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS:
    1. DO NOT USE THIS PRODUCT AT ALL IF:
    • You have already experienced any reaction to coloring products.
    • You have sensitive, irritated or damaged scalp.
    In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product.
    2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before.

    SKIN ALLERGY TEST INSTRUCTIONS


    MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR:
    You will need a cotton ball or swab, a plastic bowl and a plastic spoon.
    1. To open, unscrew the entire Developing Lotion cap (Bottle #2). (Don't pull off the tab.) Then unscrew the No Ammonia Colorant cap (Bottle #1).
    2. Mix small, equal parts of the No Ammonia Colorant and Developing Lotion in a plastic bowl.
    3. Tightly recap both bottles.
    4. Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remainder for the Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing.
    5. Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts.

    NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT.

    WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE:


    • Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice.
    • Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION.

    SPECIAL CAUTIONS

    • This product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice.
    • We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice.
    • Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured.
    • Do not inhale or ingest product.
    • Do not use if your hair has been colored with henna or metal dyes.
    • Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air.
    • Remove all metal objects from hair before and during coloring.
    • Wear gloves and rinse hair well after application.
    • Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst).
    • Product not intended to be used on children.
    Keep all haircoloring products out of reach of children.

    STRAND TEST


    Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing.
    You will need: scissors, tape and a clock.
    1. Cut a 1/4 inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end.
    2. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing.
    3. After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes.
    Fill in your personal color time below:
    My timing for desired color: _______ minutes.


    Product Details

    Color: M17 Brown Black
    • Product Dimensions: 2.3 x 3.6 x 6.4 inches ; 8 ounces
    • Shipping Weight: 1.5 pounds (View shipping rates and policies)
    • Domestic Shipping: Item can be shipped within U.S.
    • International Shipping: This item is not eligible for international shipping. Learn More
    • ASIN: B001E5ECTK
    • UPC: 381519004193
    • Item model number: NA
    • Average Customer Review: 4.3 out of 5 stars  See all reviews (357 customer reviews)
    • Amazon Best Sellers Rank: #32,673 in Beauty (See Top 100 in Beauty)

    Important Information

    Safety Warning
    Important Safety Warnings: Hair Color products may cause allergic reactions, which in rare cases can be severe. Tattoos may increase the risk of allergy to this product. Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before. Remember to buy the product 48 hours in advance. Do not use this product if you have experienced any reaction to Hair Color products or have sensitive, irritated or damaged scalp. In these cases, do not conduct the skin allergy test and consult a doctor before using any Hair Color product. Read and follow instructions carefully. In rare cases, use of Hair Colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color). If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately. This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. Product not intended to be used on children. Keep out of reach of children.

    Ingredients
    Natural Instincts Colorant: Shade M17 Water, Hexylene Glycol, Propylene Glycol, Ethanolamine, P-Phenylenediamine, N,N-Bis (2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Soytrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, Resorcinol, Oleth-2, Simmondsia Chinensis (JOJOBA) Seed Extract, Panax Ginseng Root Extract, Aloe Barbadensis Flower Extract, Anthemis Nobilis Flower Extract, Hydrolyzed Wheat Protein, Hydrolyzed Silk, Fragrance, Polysorbate 20, Dilinoleic Acid, Cocamidopropyl Betaine, Oleic Acid, Erythorbic Acid, Sodium Sulfite, Oleamide MIPA, C12-15 Pareth-3, Tocopheryl Acetate, Oleth-10, Panthenol, EDTA, M-Aminophenol, 1-Naphthol Natural Instincts Developing Lotion: Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, Oleth-5, PEG-50 Hydrogenated Palmamide, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone Natural Instincts Color Conditioning Treatment: Water, Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, EDTA, Panthenol, Trimethylsiloxysilicate, Carthamus Tinctorius (Safflower) Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Sweet Almond Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Aloe Barbadensis Leaf

    Directions
    Read and follow instructions on enclosed leaflet.

    Customer Questions & Answers

    Customer Reviews

    Top Customer Reviews

    By Steve K VINE VOICE on September 18, 2013
    Color: M11 Medium Brown Verified Purchase
    Yah, I'm going gray. What of it? What am I gonna do? At least I ain't going bald! Wait a minute....! Rats! OK maybe just a little! But I am certainly going gray. A lot. I use this stuff once every 2-3 weeks. And definitely after a haircut, when I look like an old man. I don't care what they say about gray, it ain't for me! This stuff works similar to the Just For Men hair color kit, but in this kit they also include a little bottle of special conditioner, which is nice. This stuff is a little watery-er than the other leading brand, but I find it works faster and is a good price. I found my stores don't carry this anymore, so I buy it online. It's a good price here - I'm glad Amazon offers it!
    Comment 34 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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    Color: M9 Light Brown Verified Purchase
    Consumer Reports rates this product superior at covering gray so I bought it even though I'm female. It's ammonia free so it left my hair very soft and covered gray very well. The only problem is that the light brown (my natural hair color)is really more of a dark brown. My kids thought my hair looked "black." I have shoulder-length hair and there was plenty of product to color it all but I did not have any left over.

    Update: It's been over two months since I used this product and I have to give it more stars because of how long the gray coverage has lasted! Only a few are peeking thru. It's lasted much longer than the higher-priced L'Oreal Paris I used to use.
    2 Comments 38 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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    Color: M19 Black Verified Purchase
    The Good:
    Color lasts much longer than Just for Men products (including Touch of Grey and Autostop). Just for men lasts around 2 weeks if you shampoo every day (even with special hair color shampoo) but Clairol Natural Instincts lasts 4-6 weeks.

    The color is darker the longer you leave it in your hair and covers ALL the gray. So if you have a bunch of gray hair people will notice the difference.
    You could start with the Just for Men Touch of Grey then after a few weeks use this product so it isn't so obvious that you colored your hair.

    The included bottle of hair color is Large and works for men with longer hair. I have shoulder length hair and there is plenty of hair product in this box. Just for Men has barely enough for longer hair.

    Black hair is good for Asian hair black. The brown color is a good choice too for people with darker hair and can be very dark if you leave it in a long time before you wash your hair.

    Clairol works way better for those stubborn white hairs at the temple and hairline than the Just for Men products. Clairol actually colors these hairs for a good amount of time while the Just for Men stuff works poorly in these areas.

    BAD:
    The brown hair color can have some brassy orange-yellow tones when used on really gray white hairs. This brassy color gets worse as the hair color fades. This is also true for the Just for Men products.

    The gloves in the Clairol box are really flimsy and tight. They often break and tear and my fingers get color on them especially if you really rub the hair color in to the roots.

    Overall the Natural Instincts hair color lasts longer and has much more product if you have longer length hair.

    If you found this review helpful please give it a thumbs up below!!! Thanks!!!!
    Comment 12 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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    Color: M11 Medium Brown Verified Purchase
    This product is easy to use and lasts longer than Just For Men. I'd say it's even as good a professional hair color, and without the harsh chemicals.
    Comment 22 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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    Color: M11 Medium Brown Verified Purchase
    Be very careful with application timing. Product darkens the longer you leave it in and medium brown quickly becomes dark brown. I left it in too long and now I'm getting a lot of the 'I see you dyed your hair' comments. Oh, well.

    Too bad, since it does an excellent job of covering the grey. Product is long lasting.

    I'll be more careful with future application timing.
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    By J. L on July 11, 2013
    Color: M19 Black Verified Purchase
    I like the product because it contains no Lye. I can get many applications out of one box. I use it to dye my beard and i can use a little and save some for next treatment.
    Comment 16 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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    By NJJoan on February 12, 2013
    Color: M9 Light Brown Verified Purchase
    My husband has been using this hair color for years. There is only one store left that sells it in this area (NJ) and the price has gone way up. When I saw this on Amazon I know it was a great puchase. The price was $3 less than the store and as it came as a 3-pack, we'll always have one in the house. My husband has tried other brands which seem to be easier to buy but this is the one he likes the best. Very natural looking and give good body to the hair.
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    By jjd on January 25, 2010
    Color: M13 Dark Brown Verified Purchase
    I've tried a variety of products and this is definitely my favorite. Easy to apply. Covers well. Last for several weeks.
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    Most Recent Customer Reviews

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