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From the manufacturer
We've got you covered!
Clairol Professional is all about breaking barriers and giving you more color options, so you can live by your own color code. A full collection to achieve your desired look.
- Permanent & Demi-Permanent color
- Semi-Permanent & Temporary color
- Lighteners
- Developers
Clairol Professional BASIC WHITE & BW2
Powder Lightener
Clairol Professional Basic White and BW2 are extra strength lightening powders that give you complete creative control over the lightening process and are perfect for many off-scalp lightening techniques, such as creating lustrous highlights. Basic White provides balanced lightening for highlights while BW2's formula is dedusted to minimize powder fly-away. Blonde is a timeless trend, something that can be effortlessly achieved with Basic White and BW2's creamy and easy-to-handle formulas.
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Quick, reliable resultsClairol Professional Basic White and BW2 Powder Lighteners are user-friendly and provide balanced lightening for quick, reliable results. |
Your perfect lightening partnerBasic White's extra strength formula and BW2's extra strength dedusted formula for minimized powder fly-away are perfect for a full range of off-scalp lightening treatments. |
All the lightening you needWhether you're doing delicate highlights or leveling-up before coloring, we've got you covered! Basic White comes in a large tub for all your lightening needs, while BW2 comes in both a large tub or a small sachet for individual lightening. |
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| Discover now | Discover now | Discover now | Discover now | |
| Product Name | Clairol Professional BW2 | Clairol Professional BW Basic White | Clairol Professional Kaleidocolors Blue | Clairol Professional Kaleidocolors Clear Ice |
| Main Benefit | Full range of off-scalp lightening services | Full range of off-scalp lightening services | lifts and tones dark hair in one easy step | provides up to 6 levels of lift for clear lightening results |
| Result | Balanced lightening for predictable, quick results | Balanced lightening for predictable, quick results | Gorgeous, toned, customized highlights | Gorgeous, toned, customized highlights |
| Formula | Extra- Strength Dust-free | Extra Strength | Tonal Powder Lightener lift up to 6 levels | Tonal Powder Lightener lift up to 6 levels |
| Format | Dedusted Powder lightener | Powder lightener | Clay-based lightener | Clay-based lightener |
| Use | All hair | All hair | Dark Hair | All hair |
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Customer Review: Love it will purchase again
Nykeriya Mcelroy
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Clairol Professional BW2 Lightener
Wella Operations US (Clairol Pro)
Videos for this product
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Customer Review: It is as described.
Customer Video
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Customer reviews
BW2 definetly the strongest bleach. This is my go to when im dying my units from natural dark brown to blonde. In the pics you see the before and after using 40 volume for 60min. Perfect for when I want a nive warm blonde. I only do two bleach baths when im trying to go to ash blonde but i never have to use 40 vol (2x)(after first processing i use a 30 volume and I can use T18 toner and i get a perfect ash blonde. But the bleaching powder gets the job done. Very strong lift cuts processing time a lot i use to only uae blue powder and have to process hair with 40vol twice just to get to a real yellow blonde which causes alot of damage of not carefully treated afterwards. But Im sticking to BW2 Powder. All the pic above Im showimg end result of using BW2 Powder with toner (T14, T18 and NEAUTRAL BLONDE) ussually only takes a 60min processing to be able to tone with NEUTRAL BLONDE TONE .ASH BLONDE REQUIRES ONE MORE PROCESSING TIME OF USSUALLY 30MIN WITH 30 VOLUME.
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Top reviews from the United States
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Reviewed in the United States on October 9, 2022
Very easy to use and beginner friendly
By Hannah on October 9, 2022
I really like this brand of bleach. It is very easy to use even if you don’t know what you’re doing, a YouTube video will have u right. I used this bleach to take my jet black wig to a nice brown color. Very simple application and I had multiple uses out of this one container.
By Hannah on October 9, 2022
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Reviewed in the United States on September 29, 2022
Reviewed in the United States on October 15, 2022
Reviewed in the United States on October 12, 2022
Top reviews from other countries
Miss T
Less in packaging than was expected
Reviewed in the United Kingdom on October 2, 2022
waterluvphel
Excellent"
Reviewed in the United Kingdom on July 26, 2021
Excellent"
Reviewed in the United Kingdom on July 26, 2021
Good quality hair dye powder.Reviewed in the United Kingdom on July 26, 2021
I would recommend to anyone, many graceful thanks,
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