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Class Acts: Young Men and the Rise of Lifestyle Hardcover – October 1, 2015
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Mary Rizzo traces the development of the concept of lifestyle marketing, showing how marketers disconnected class identity from material reality, focusing instead on a person’s attitudes, opinions, and behaviors. The book includes discussions of the rebel of the 1950s, the hippie of the 1960s, the white suburban hip-hop fan of the 1980s, and the poverty chic of the 1990s. Class Acts illuminates how the concept of “lifestyle,” particularly as expressed through fashion, has disconnected social class from its material reality and diffused social critique into the opportunity to simply buy another identity. The book will appeal to scholars and other readers who are interested in American cultural history, youth culture, fashion, and style.
- Print length216 pages
- LanguageEnglish
- PublisherUniversity of Nevada Press
- Publication dateOctober 1, 2015
- Dimensions6 x 1 x 9 inches
- ISBN-100874179866
- ISBN-13978-0874179866
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Editorial Reviews
Review
“Mary Rizzo’s Class Acts is a fascinating romp through a half century of style, fashion and popular culture. Brilliantly conceived, bristling with intelligence and analysis.” —William Graebner, author of Patty’s Got a Gun: Patricia Hearst in 1970s America
About the Author
Product details
- Publisher : University of Nevada Press; 1st edition (October 1, 2015)
- Language : English
- Hardcover : 216 pages
- ISBN-10 : 0874179866
- ISBN-13 : 978-0874179866
- Item Weight : 1.01 pounds
- Dimensions : 6 x 1 x 9 inches
- Best Sellers Rank: #8,009,289 in Books (See Top 100 in Books)
- #17,145 in General Anthropology
- #24,355 in Popular Culture in Social Sciences
- #39,965 in Cultural Anthropology (Books)
About the author

Mary Rizzo is a writer and educator specializing in modern U.S. cultural history, urban studies, public humanities, and digital humanities.
Her book, Come and Be Shocked: Baltimore Beyond John Waters and The Wire, examines battles over the image of Baltimore by famous and infamous artists and city agencies trying to woo tourists and residents, showing how culture shapes cities and vice versa. Find upcoming book talks here.
As a public historian, she has done everything from lead tours of an 18th century house museum to strategic planning for the New Jersey Council for the Humanities. She brings her passion for inclusive public history to her work at Rutgers University-Newark where she created the public humanities MA track in the Graduate Program in American Studies to prepare students to be leaders in public history and humanities organizations. In 2017, Rizzo won the Teaching Award from the New Jersey Studies Academic Alliance for the traveling and digital exhibit, Rebellion to Review Board: Newark Fights for Police Accountability.
Email her at mrizzonj@gmail.com. Follow on Twitter @rizzo_pubhist .
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