- Paperback: 64 pages
- Publisher: Shire Publications (May 21, 2013)
- Language: English
- ISBN-10: 0747812438
- ISBN-13: 978-0747812432
- Product Dimensions: 5.9 x 0.2 x 8.3 inches
- Shipping Weight: 5.6 ounces (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (24 customer reviews)
- Amazon Best Sellers Rank: #406,183 in Books (See Top 100 in Books)
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Classic Candy: America's Favorite Sweets, 1950-80 Paperback – May 21, 2013
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“This charming little book is filled with fabulous vintage ads and fun facts, For example -- getting back to Good and Plenty -- did you know that it was first produced in 1893 by the Quaker City Chocolate and Confectionery Company? And that it's the oldest brand-name candy in the US? I had no idea. You'll enjoy looking back at your favorites, too.” ―Kitsch and Retro
“A yummy and nostalgic history of American candy... highlights candy fads and trends, some of which only appeared in short production and others that are still available today...More than 150 kinds of classic candy grace the pages, with beautiful full-color photos that make the mouth water.” ―Deseret News
From the Author
For this book, I wanted to write something more than a simple history of "who started which company when"; I wanted to capture what truly made this period the "golden age" of candy when it was made and sold at the peak of American ingenuity, creativity, and enthusiasm. There were Baffle Bars, Purple Cows, Pom Poms, Cosmic Candy, and Bleeps. Kids peddled candy door-to-door, barnstorming pilots dropped candy on the American public, and smartly-dressed young women served up custom bags of treats at glamorous department store candy counters. Celebrity candy endorsements were all rage, with famous personalities ranging from Ozzie and Harriet to The Beatles to Clara Peller, the "Where's the Beef" lady.
The history of candy is filled with urban legends, failed concepts, and trends and fads. Was the Baby Ruth bar the first successful attempt at guerilla marketing? Was Bubble Yum really made of spider eggs? Did Life Cereal's "Mikey"'s stomach explode from eating Pop Rocks? I went out after the facts. Find out the answers in "Classic Candy: America's Favorite Sweets, 1950-80".
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Top Customer Reviews
Things I did not like aboutthe book - too small, and not enough candy. Its a fun little bathroom book, but it is nothing you cant see on the interent if you do a search of old candy. Am I glad I purchased it? Yes, but anything over $6 i would not have!!