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The Clean Tech Revolution: The Next Big Growth and Investment Opportunity Hardcover – June 12, 2007
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Alternative energy, once the domain of hippies and off-the-grid fringe enthusiasts, has gone mainstream. Although technologies such as solar and wind power, plant-based fuels such as ethanol and biodiesel, and "green" buildings have become hip because of environmental awareness and global climate change, the real reason behind their increasing profile is economics. When clean energy sources begin to rival more traditional ones on a cost basis, which is beginning to happen now owing to advances related to the microchip and economies of scale, corporations will quickly begin to take notice. Although Pernick and Wilder state that they are not financial advisors, they profile the leading companies involved in the most promising of these alternative energies, which gives the reader a place to begin doing further research into investment opportunities. The book is an excellent update on the current state of the industry and a who's who of the companies poised to profit from this exciting array of technologies. Pernick and Wilder are involved with Clean Edge http://www.cleanedge.com, a leading research firm helping companies and investors understand and profit from clean technologies. Siegfried, David
“Should be required reading for any responsible citizen of this planet.” (Guy Kawasaki, Managing Director, Garage Technology Ventures, and Author of The Art of the Start)
“Pernick and Wilder provide a practical guide to becoming involved in America’s next great entrepreneurial frontier.” (Nancy E. Pfund, Managing Director, JPMorgan)
“If you want to understand clean tech, this book is the place to start.” (Robert Hambrecht, Managing Director, WR Hambrecht + Co)
A readable, straightforward guide to earth-friendly business strategies. (BusinessWeek.com)
“Enthusiasm for Clean Tech, which the authors define as anything that increases performance while reducing waste, has moved into..mainstream. ” (Newsweek)
“[A] clear, intelligently written roadmap to this new frontier. . . . particularly valuable to entrepreneurs, individual investors and venture capitalists.” (Pittsburgh Post-Gazette)
Top customer reviews
The bottom line is, you won't learn much reading this book. Compared to real cleantech visionaries like Vinod Khosla or John Doerr, the contributions of Pernick and Wilder are simply not worth your time.
I hope this book opens eyes for many people.
The nature is there and shows us all the sources we can use and still save our planet. Its up to all of us to figured out, work together and make our planet clean again for our kids and ourselves.
On the other hand Pernick and Wilder have compiled a nice reference for green investors.
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