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Summer Sun Care
Protect and perfect your skin See more

Cleancut ES412 Personal Shaver

3.5 out of 5 stars 461 customer reviews
| 18 answered questions
About the Product
  • NOTE: NO TRIMMER IS INCLUDED. No electric shaver (face shaver or personal shaver) will cut hair longer than stubble. Either blade shave first or purchase a Model PS335 Cleancut
  • Designed and Engineered to be used for Personal Shaving without nicking or cutting
  • Use for Underarms, Bikini Line, French "landing strip" or even a Brazilian "take it all off" style
  • Classic Styling with Turned Stainless Steel" finish
  • Quality Product Made in Japan
  • The ES412 Cleancut Shaver can be used safely for Personal Shaving by both men and women

Frequently Bought Together

  • Cleancut ES412 Personal Shaver
  • +
  • Cleancut PS335 T-Shape Personal Shaver
  • +
  • Seiko S-Yard K30SP Foil Kit for Cleancut ES412
Total price: $91.77
Buy the selected items together

Product Description

The Model ES412 Cleancut shaver has the distinction of being the first, and still best, personal / pubic shaver on the market. The ES412 has been made by the same manufacturer for many years (decades) and is still made in Japan, where quality and workmanship are considered high art. The business end of the ES412 consists of the slotted foil, the interior rotating blade assembly and the motor that turns the blade assembly. In order to produce a superior shave these components need to obtain a delicate working balance. First the motor must have enough torque that it can cut hairs easily, yet run at a slow enough speed that it doesn�t grab the hair and rip it rather than cut it. Second, the blade assembly must be designed to easily glide under the foil�glide but not grind. Superior design and the ability to achieve exacting manufacturing tolerances ensure this is accomplished. Last, the piece that brings it all together, the foil. To make this extraordinary foil requires superior metallurgy, innovative manufacturing techniques and human based engineering to achieve a slot pattern that effectively captures and cuts hairs WHILE not cutting the tender skin of the pubic region. But that�s what the ES412 Cleancut is; a well engineered and balanced shaving experience with the advantage of incremental improvements over time. And clad in it�s turned �stainless steel� case it also has classic �retro� style good looks. NOTE: NO TRIMMER IS INCLUDED. No electric shaver (face shaver or personal shaver) will cut hair longer than stubble. Either blade shave first or purchase a Model PS335 Cleancut �No Nick� Trimmer (available separately.) It is recommended that baby / talcum powder (purchased separately) be applied to the area to be shaved as a dry lubricant (prevents the foil from sticking to the skin.)The ES412 includes a cleaning brush and instruction manual. C-cell battery (1) required (not included.)

Product Details

  • Product Dimensions: 3.5 x 1.8 x 6.2 inches ; 5 ounces
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item can be shipped to select countries outside of the U.S. Learn More
  • ASIN: B001IZZX1C
  • UPC: 784922655936 885163119505 885334387665 884580354872 733115456478 794628275901 795871209163 713588001498
  • Item model number: ES412
  • Batteries 1 C batteries required.
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (461 customer reviews)
  • Amazon Best Sellers Rank: #11,848 in Beauty (See Top 100 in Beauty)
  • Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.

Important Information

Hair Removal

Use before shower or bath. Apply baby powder to areas to be shaved. Trim down longer hairs (1-2 days growth like a 5 O-Clock shadow) using your Ladyfair trimmer. Use this trimmer with the grain of hair growth. Shave on dry skin that is free of oils. Use shaver slowly in a small circular motion or against the grain of hair growth. Clean shaver after each use.

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

By D. Barrett on February 26, 2008
Verified Purchase
I don't generally write reviews, but after reading some of these, I felt I needed to share a little. I have been using the Seiko Cleancut for my underarms daily for at least 4 years, if not longer. In that time, the only problems I have had with ingrown hairs have been when I ended up using a disposable razor for whatever reason. And that was a constant battle before the Cleancut.

The only thing I have ever had to replace on it is batteries. And they seem to last quite awhile. I noticed a tiny chunk out of the plastic holding the blades a few days ago, which is why I was looking on here. The blades are still nice and sharp, but the plastic is beginning to give out. I figure that's fairly amazing, given the flimsey-ness and all that so many have complained about.

Yes, there is the occassional hair that you may have to work at (or cut with something else) due to the characteristics of that particular hair (lying flat against the skin, funky curl, etc), but for the most part, the Seiko Cleancut works beautifully.
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Don't believe the negative reviews!

They aren't using it properly and for the very specific purpose that it was designed for.

This GREAT shaver was created to use within very limited and specific parameters. If you try to use it for anything else, or in any other way, it will not meet your expectations.

The CleanCut was designed for that most intimate and private area, on both men and women. It's quite a challenge to work in such a sensitive area, with so many folds and potential snags. But the authentic (more on that later) Japanese made CleanCut by Seiko does a very admirable job with few nicks or grabs, IF you use it right. And here's how to do that:

1) Start with clean dry skin. You must initially reduce the hair length down to a short stubble. You can do that in several ways such as using that straight razor one last time, or buy the companion shaver that was made just for this purpose, the Cleancut PS335 T-Shape Personal Shaver. The PS335 was developed after the ES412 just for the purpose of getting the hair down to the right length for the ES412 to work easily. Do be aware that the PS335 has a much more exposed blade and will nick you if you try to go too fast. See my review there. One of the key words with both of these shavers is Take Your Time.

2) Once the hair is short enough, you MUST dust the whole area with powder. This is NOT an option. The recommended powder for this shaver is Sween Body Powder (formerly Fordustin® Body Powder) With Noncaking, Natural Corn Starch. Do NOT use talc!
Read more ›
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I think this item was born out of the Japanese fetish for "personal cleanliness", and I can see why. I bought this specifically for pubic shaving and to keep my areas "south of the border" cleaner. The Cleancut DOES work as advertised--IF--and that's a BIG "IF"--you take your time and work carefully. First,(and always a good idea when handling your privates) you need to use EXTREMELY gentle pressure when gliding the shaving foil over your shaft or sac (or other equipment if you're a lady.) I can't stress that strongly enough. Second, be sure to use PLENTY of baby powder or the stuff supplied with the shaver...it makes a huge difference in the closeness of the shave and the general comfort during and after. Do be aware you CAN cut yourself with the Cleancut if you get a little careless with this thing...I have nicked my sac twice, with profuse bleeding the result! You must carefully stretch this skin in order to avoid nicks. The same holds true for the other areas. I do think it is well made and it definitely does the job BUT you must be very careful in using it. With a little practice, the nicks have become rare, and I must say that my wife and I enjoy the results! I taught her how to use it on areas that are tougher for me to see, with FUN results. You really need to use it at least every other day in order to minimize time spent shaving. Use the powder daily in conjunction and you'll notice lots less odor or perspiration. Overall, the Cleancut is a good product, with some acquired skill in use needed for best effect.
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I love this shaver. I have used several different types, and this is definately the best for size, shape, and effectiness. I have not found it to be more or less flimsy than any other brand I have used. The little round, domed head fits well with all of the curves on a female body, which I have not found to be the case with any other shaver.

I have pale, translucent, skin with dark hair. Typically, even after shaving, the dark hair still shows through my skin. This shaver shaves so close that I don't get that ugly effect, yet I still don't get ingrown hairs. It's like magic.

However, I have noticed that where hair is growing at an angle that lays flatter to the body, and is a bit longer than it should be, the shaver is not as effective and I have to go over and over, sometimes pressing lightly and flicking the shaver against the hair growth to get all of the hairs. Luckily, I don't have a lot of hairs with this growth pattern, but I can imagine that, for those who do, this would be very frustrating. The key is that the hair to be shaved (any hair, growing against the skin or not) needs to be very short- the shaver doesn't work at all if that is not the case. There is no short cut for this step - it makes the difference between complete success and total failure.

Unless your hair is super soft and fine, or growing flat against the skin, this shaver will be the best shaver you have ever used. Follow the instructions, and you will love this little gadget.
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