- Paperback: 351 pages
- Publisher: Apress; 1st edition (February 8, 2007)
- Language: English
- ISBN-10: 1590596919
- ISBN-13: 978-1590596913
- Product Dimensions: 7 x 0.9 x 9.2 inches
- Shipping Weight: 1.5 pounds (View shipping rates and policies)
- Average Customer Review: 14 customer reviews
- Amazon Best Sellers Rank: #3,709,776 in Books (See Top 100 in Books)
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Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them 1st Edition
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About the Author
Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs. At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).
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However, for someone who needs to know what this blogging thing is about and how they might be able to use it for their business, either directory or indirectly, this is the perfect place to start. I would estimate that at least half of the book is made up of interviews with either bloggers, people who run blogging companies, or marketing type folk. These interviews, though they get a little long and predictable after a while, lend real life examples to the lessons being taught.
Additionally, there is sufficient attention given to topics such as podcasting, monetization, and social networking to give you a good start on finding out more about these areas.
All in all, for any body wondering where to get started, I wouldn't hesitate to recommend Clear Blogging. And if you are already in to blogging, I will bet this book can still teach you a few things.
2. It was a VERY broad look at blogging - too broad for my purposes. It looked at history of blogging, the wide range of uses for blogging, how to do it for personal use, how to do it for businesses. I did not need an entire chapter on News Blogs. It even had a chapter on podcasting.
3. The Action Tasks at the end of each chapter were very useful.
4. There was almost total avoidance of all things Mac (what about Safari, iWeb, .Mac, etc.)
In the end it was not want I was looking for. The book I was looking for should be called: "How to Become a Power Blogger even if you know nothing about Blogging" .
I ended up skimming over about half of the book because it did not apply to me.
Still, it did introduce me to blogging and I'm surging ahead.
Part 1 - Revolution in Progress - Please Make Noise!: Why Blog?; Hooking into the Blogosphere; Getting Started
Part 2 - Building Your Blog: What Do Good Blogs Share?; Building Your Personal Blog; Professionally Blogging, Blogging Professionally; Building Your Company Blog
Part 3 - Secrets of Influential Bloggers: Power Tools for Bloggers; Successful Blogging; The New Fourth Estate; Adding Podcasting to Your Blog; Monetizing Your Blog for Fun and Profit; Building Readership
Part 4 - Blogging Towards the Future: Blogging from the New Front Lines; Welcome to Your Future;
From the technical perspective, he covers how to start a blog in a few of the mainstream offerings... Blogger, Windows Live Spaces, and TypePad. Keeping in mind that these packages can change on a weekly basis, he is clear and concise on how to create the blog and post content. Even if things change, the concepts are pretty much the same, and you can follow along. But fortunately, he doesn't spend a lot of time on the "follow the menus" material. It's the other stuff that is so elusive to explain to newcomers. What makes a good blog? Who's going to read it? What do I write about? And of course, can I make lots of money at this? :) Parts 1 and 2 are the foundations for just about every question I've been asked lately, and Walsh covers it all with a flair. If you could convince rookie bloggers to read and understand things such as voice, audience, and consistency, the long-term success rate of their blogging would rise dramatically. I've made a number of the mistakes that Walsh cautions against, and it would have saved me a few hairs had I known this all three years ago. And if you're not a newbie blogger? Part 3 goes into what I call "power blogger" mode, and discusses more advanced topics like how a blog can generate income, and how you can add podcasts to your blogging repertoire. You don't *have* to do all these things, but they are directions that are worth considering. Again, reading this first before diving in could mean the difference between stepping up to the next level and alienating your audience.
There were a few things that drew me to this book. One is the writing style. I enjoy conversational writing that isn't afraid to have fun and be a little edgy. He definitely fits that criteria, and he's not afraid to offer up his own opinions alongside the facts. The second thing involves the interviews. There are a number of question/answer sessions with big name bloggers, those who have defined the field and who are leading the pack. Learning from them what works and what doesn't is invaluable towards improving your own writing. And finally, each chapter ends with a "Your Action Task" section. It's the "call to action" to actually take the next steps to apply the chapter's material and do it yourself. That focus on practicality and "do it now" drives the reader along and should make for some successful blogging efforts.
If you've been getting the blogging questions coming your way because people know you do that blogging thing, point them towards this book. Between your explanations and the material here, there shouldn't be much left over that your questioner doesn't understand. And I'll venture to guess they'll even have fun getting there...