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From Cliche to Archetype Hardcover – October 14, 2011
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About the Author
One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies.
But he is far more than that. A charisÂmatic figure, whose remarkable perÂception propelled him onto the interÂnational stage, McLuhan became the prophet of the new information age.
In his own time he drew both accolades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-for ward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information superhighway fulfilled his perceptive observation that the world would ultimately become a global village.
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Top Customer Reviews
Gingko Press deserves praise for reissuing this book with such a pleasant and elegant layout. It is very true to the first edition with a few additions. A 5 star effort.
They kept the same alphabetical order of the "chapters" of the book so the "Table of Contents" is near the end of the book (under T). Except, the "Notes on Sources" was moved into the alpha order instead of being at the end of the book.
One addition is that each chapter in the new edition includes an editor's note. There are three additions at the end: Acknowledgements, Fundamentals and an Index of Names. Fundamentals is short definitions of 10 terms that are important to understand McLuhan's work.
Terrence Gordon opens the book with a four page Editor's Introduction about cliche and archetype. Then he discusses various quotes in the book. This is more than a quick read, so no review of this introduction is yet appropriate from me.
I rated the book four stars because even with the reissue, this is not the best introduction to McLuhan nor is it his best work. However, this book is very relevant to the study of McLuhan's Laws of Media. So if you've read other McLuhan books, especially the Laws of Media, you will find this new edition of interest.