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Client Builder Selling: A Practical, Hands-on Selling Process for Small Business Owners and the People Who Work for Them Paperback – February 28, 2012
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About the Author
While growing up in a family business, author Larry Lewis came to understand very early on how the success of a small business almost always hinged upon the owner's ability to sell his products and services. Most small business owners and independent professionals launch their businesses because they have a certain technical expertise, but they soon realize that the most important skills they need to succeed are selling skills. In 1996, Larry launched his business with the mission of providing the sales training and tools small businesses need to be successful. Over the past 16 years, he has worked with more than two hundred companies and professional service firms in over forty different industries. Today, his company, Client Builder Sales & Marketing LLC, has offices in Pittsburgh, PA and Nashville, TN along with more than 20 independent sales trainers and business coaches located throughout North America who are licensed to provide Client Builder Selling sales training to their clients.
Top customer reviews
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He covers all the aspects of sales from an effective process to the psychology behind the process.
As the title of Daniel Pink's new book states: "To Sell is Human." So essentially we are all in sales and Client Builder Selling is applicable to all of us, in any role.
'Client Builder Selling' is an excellent resource for new and veteran salespeople alike. You cannot sell without a system. This book helps the reader develop a system that is customized and applicable to any area of selling.
I highly recommend this book to anyone looking to break from the normal selling stereotypes and improve their ability to sell.