From the Inside Flap
Every decade or so, a book comes along that changes our thoughts, our expectations, and the game of business itself. This is Clients First.
Halfway through their lives, despite their ambition and drive, Joseph and JoAnn Callaway found themselves broke and no further along than the day they graduated from high school. Then they discovered the two-word miracle, Clients First, and their lives were transformed. In the next ten years, the Callaways sold $1 billion in real estatea feat never before achieved in such a short time, and made even more remarkable as this period spanned both the real estate bubble and the devastating bustproving that the Clients First principle works in any market.
Through real life stories, Joseph and JoAnn reveal how Clients First can be your two-word miracle. You will learn how three ordinary thingshonesty, competence, and caringbecome the three keys to extraordinary success. You'll read proven advice that shows you:
- How complete honesty builds unshakable client relationships
- How total competence exceeds client expectations
- How unwavering care creates client advocates
- How to make, speak, and keep the commitment to put your clients first
- How to get yourself out of the way, control your ego, put faith in others, give to get, let the work be the reward, and much more.
Before you finish Clients First, you may find yourself already changed. You will unlock your potential, and life's rewards, by putting Clients First.
From the Back Cover
Praise for Clients First
"This book really hits home with me. I've always said that legendary customer service shouldn't be rocket science. If you treat your clients well, they will become raving fans. They'll come back again and again, sing your praises to their friends, and your sales will multiply. Joseph and JoAnn Callaway get it—and their Clients First philosophy is the reason for their fabulous success. Read Clients First, learn from 'Those Callaways,' and watch your business grow."
—KEN BLANCHARD, coauthor of The One Minute Manager and Great Leaders Grow
"JoAnn and Joseph have put together practical and powerful real-world information that's going to help you think about your business, your customers, and your life differently. I'd recommend this book to anybody who wants to build a great business and great relationships and live a great life."
—BRIAN BUFFINI, author of Work by Referral, Live the Good Life!; Chairman and founder of Buffini & Company, leading training and coaching company in North America
"Albert Einstein once said, 'It is high time that the ideal of success should be replaced by the ideal of service.' In Clients First, JoAnn and Joseph Callaway demonstrate how living the ideal of service has not only created the great success in their lives . . . but share how you can apply it to create success in your own life. Along the way, you will be entranced by their love story for each other as well as their clients."
—SHARON LECHTER, coauthor of Rich Dad, Poor Dad; Three Feet from Gold; and Outwitting the Devil
"This wonderful book gives you proven, step-by-step processes to build wonderful client relationships, keep them coming back, and give you an endless chain of good referrals"
—BRIAN TRACY, author of The Power of Self Confidence