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Get Clients Now! A 28-Day Marketing Program for Professionals and Consultants 1st edition Edition

4.5 out of 5 stars 82 customer reviews
ISBN-13: 978-0814479926
ISBN-10: 0814479928
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Editorial Reviews

Amazon.com Review

Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a "cookbook model" to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden's explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time. The volume's final part, called "The Strategies," then outlines a collection of practical "marketing recipes" that correspond to various plans of attack determined earlier in the process. Each offers realistic tips (on topics such as direct contact and follow-up, networking and referral building, and writing and publicity) that directly correspond to the personal goals, strengths, and weaknesses readers already have identified. Further advice and inspirational anecdotes from recognized experts, along with additional resources, are also interspersed throughout the text. --Howard Rothman


...a brilliant and effective 28-day marketing program... readers can inject into their marketing efforts... and dramatically increase their client base... -- Bookwatch, June 1999

...a step-by-step action plan for getting clients...a true cookbook approach that helps structure thinking and action. -- Stern's Management Review, Feb. 20, 2001

...helps readers discover what is missing from their current marketing... activities and how to choose the best course of action. -- Accounting Today, April 25, 1999

...provides readers with the inspiration and instruction necessary to attract new clients... a complete marketing and sales system... -- Business to Business, May 1999

Many professionals and consultants have no idea how to market... This book spells out a 28-day marketing program for them. -- Orange County Register Santa Ana, CA, April 12, 1999

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Product Details

  • Paperback: 224 pages
  • Publisher: AMACOM; 1st edition edition (March 31, 1999)
  • Language: English
  • ISBN-10: 0814479928
  • ISBN-13: 978-0814479926
  • Product Dimensions: 10.1 x 7.1 x 0.6 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (82 customer reviews)
  • Amazon Best Sellers Rank: #1,785,638 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
If you have recently started your own small business and are wondering how you can ramp up on your knowledge of sales & marketing, this book gives you a fantastic start. Most entrepreneurs are experts at something that has a need in the market (and hence they start a company to fill that need profitably), but are typically beginners at everything else that a successful startup business demands. After struggling for more than two years trying to make my own startup business successful, I hired a business coach to help me fill the void in knowledge with regards to sales & marketing. She recommended this book right off the bat.
The book starts by explaining the 6 different marketing strategies that are available to most businesses and their effectiveness. These six strategies are - 1. Direct contact and follow up, 2. Networking and referral building, 3. Public Speaking, 4. Writing and Publicity, 5. Promotional Events, and 6. Advertising in that order. The next two chapters focus on the marketing/sales cycle and setting your own goals. The book then launches into outlining 'The System' - their 28 day marketing program that is geared towards increasing your bottom line. The last part of the book focuses on strategies for specific problems you may be running into with implementing the system. The whole book is just 10 chapters in about 200 pages. Very efficient and effective in getting results.
There are a lot of worksheets throughout the book that the reader can use. This book is most effective when you use it with the help of a business coach. There is a lot more to becoming successful in sales & marketing than just understanding the basic theory.
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Format: Paperback
I hate marketing. I can write a marketing plan that is as good as they come, but when it comes to doing the marketing, I absolutely can't stand it. It scares me. This book avoids all the fluff of the marketing plans that the MBA books teach you to write. Instead, Hayden gets down to the basics of creating an action plan that will take you from where you are right now to one giant step closer to closing a big sale in 30 days.
The process is simple: 1) Decide where you are stuck. You may be stuck getting prospects or following up, for example. 2) Decide which marketing strategies you will use. THE STRATEGIES YOU CHOOSE WILL DEPEND ON WHERE YOU ARE STUCK IN YOUR MARKETING PROCESS AND ON YOUR OWN TALENTS AND INTERESTS. You may, for instance, pursue a strategy of public speaking, if your goal is to build your contact list. 3) Set your long-term and 30-day goals. 4) Create a list of daily actions for the 30 days.
I was so enthused to have something so simple (1 page) yet more concrete than any 20-page plan I'd ever written that I couldn't help but dive in.
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Format: Paperback
I like models and charts but I shy away from set formulas or programs.  So, I was pleasantly surprised to find that Get Clients Now! offers something for everyone. It seems a little bit like the new Weight Watchers Program with the concept of arranging your points in a manner that best suits your current goals. In fact, C. J. Haden uses the concept of a daily meal plan as part of the 280 day marketing plan.
First, Hayden identifies the six key strategies for marketing and then lists about 20 specific actions under each of the six strategies. These actions represent the various activities you select to develop your own marketing plan. The plan itself has three sections: Appetizers - one or two activities to help create success. Main Course - seven or eight activities to focus on getting business. Dessert - one activity to take care of yourself.
Is this a simplistic formula? Perhaps. But you get to pick what you want to do and accomplish in a straight forward way. It is easy to track by using the worksheets. What I really like is that when you complete the cycle, you can go back, set new targets or areas to work on and begin the 28 day program again.
Am I going to do it? Well, I borrowed this book and then ordered it on-line. By the time you are reading this, I am filling in the worksheets and beginning my own program.
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Format: Paperback
C.J. Hayden provides an efficient, user-friendly, step-by-step program that anyone can customize and follow. It leaves postulating and theorizing to those who want to simply talk about self-promotion and marketing, and pragmatically zeros in on creating the action plan needed to materialize success. I know, because I tried the program to increase my own client base and it worked. I also introduced the program to a number of my small business clients, and we all want to thank C.J. for this significant contribution to courageous entrepreneurs everywhere!
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Format: Paperback
I'm not fan of business and marketing books, but I picked this one up and started reading it this weekend. It immediately has inspired me to begin the program. Hayden doesn't introduce any radically different marketing strategies. If you've been trying to build a business and if you've read other books or articles on marketing, you know how important it is to gain prospects, do follow-up, network, and advertise. She covers all those traditional marketing strategies. But what makes this book different is that she provides a program approach that will help you get focused and measure your growth and results.

Get Clients Now! is very accessiable and useful for those who don't like marketing their business but know they need to in order for their business to survive. Her 28-day plan puts in you control. It's not about doing things her way, but about doing things that are unique to your particular strengths and needs for marketing your business.

I'm just starting the program today, but already I can see that I will reach my goals or part of them by the end of the program. And even if I don't reach my ultimate goals, I know that I'll be doing 75% dmore for my business in terms of marketing than I've done in the past year or so. Get Clients Now! is about getting focused and getting results.
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