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The Clock that Had no Hands And Nineteen Other Essays About Advertising by [Kaufman, Herbert]
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The Clock that Had no Hands And Nineteen Other Essays About Advertising Kindle Edition

4.3 out of 5 stars 4 customer reviews

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Length: 124 pages Word Wise: Enabled

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Editorial Reviews

About the Author

Herbert Kaufman was a professor of political science at Yale University and a senior fellow at the Brookings Institution. His other books include "The Administrative Behavior of Federal Bureau Chiefs"; "Red Tape: Its Origins, Uses, and Abuses; Are Government Organizations Immortal?"; and "The Limits of Organizational Change".

Product Details

  • File Size: 114 KB
  • Print Length: 124 pages
  • Simultaneous Device Usage: Unlimited
  • Publication Date: March 24, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B004TPZRW8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #27,374 Free in Kindle Store (See Top 100 Free in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
This is like a walk back in time that gives a perspective on the business of advertising and marketing communications. It's quick, simple and in a way, inspiring.
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Format: Kindle Edition Verified Purchase
I thought I knew what I was talking about until I read this book. Now I feel I have the necessary tools to at least make a dent in my market.
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Format: Kindle Edition Verified Purchase
A good read if you're interested in the history of advertising and perhaps a decent resource for analyzing the profession in its earliest stages.
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Format: Kindle Edition Verified Purchase
I have worked in newspaper advertising for many years and this small book contains a lot of useful info that should be taught to people entering the business. It covers the importance of advertising regularly, some good thoughts on circulation and some good principles on ad design. I would encourage business owners to read this book as well.
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