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Close Deals Faster: The 15 Shortcuts of the Asher Sales Method Hardcover – October 24, 2017
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“Instead of complicated theory, this book offers practical guidance based on John’s decades of work helping hundreds of businesses improve their sales.”
– James C. Bly, Jr., Founder, Chairman & CEO, Business Growth Alliance (BGA)
“I have read been asked to endorse dozens of sales related books and can honestly say this is by far the best book on sales I've ever read!”
- Dr. Larry Craft, CEO of CraftMetrics
“I first discovered John’s sales skills formula when I retired from the U.S. Navy … and it immediately helped me achieve much better results by focusing on effectively solving our customer’s problems and succeeding by helping our customers succeed.”
- Steve Johnson, Rear Admiral USN (Ret.), CEO Coach and Vistage International Chair
“This book offers a flawless recipe for sales success by merging traditional thinking with modern insights. John’s easy to learn system integrates tried and true sales techniques with new platforms like LinkedIn. Every company should train their sales team in this approach.”
- Judy Schramm, CEO of ProResource, Inc.
“ASHER’s Top Ten Selling Skills helped our organization grow and for many of the clients that we support, it helped them drive thousands of new deals, contract renewals, and cross-sell/up-sell opportunities. If you want to drive more sales, you need this book!”
- John Edwards, Executive Vice President and Partner at Communica
“When started my career in sales for a Fortune 100 company 45 years ago, I never imagined someone could consolidate a universe of successful sales practices into a precise “how to” summary. John and his team have an amazing knowledge of sales process and practice. I will never use another sales trainer.”
- Mickey Williams, EVP-Enterprise Executive Board, CapRelo and JK Moving Services.
About the Author
In his first career, John Asher was captain of two nuclear-powered fast attack submarines. In his final job in the Navy, he was the program manager of a billion dollar software development program. In John's second career he co-founded an engineering company that grew at a 42% per year growth rate compounded for 14 straight years. Along the way, the firm acquired seven other companies and John gained key insights into what it takes to develop a fast-growing business where everybody in the company is in sales. In his third career, John started a sales and marketing advisory business to share the lessons he learned from being on the front lines of selling complex sales for over twenty years. He and his team have trained over 70,000 salespeople in 22 countries on his efficient and effective sales process to quickly close new business. He is a managing director of the Business Growth Alliance and Headwaters, S.C., a midcap investment banking firm, and is also a special advisor to the private equity divisions of Goldman Sachs and Indian Rivers Advisors. Over the last two decades, John has mentored a large cadre of speakers and trainers that have fueled the growth of ASHER. He is a recipient of the Lifetime Speaker Achievement Award for extraordinary contributions to Vistage, an international organization of CEOs. He lives in Washington, D.C.
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That being said, we think that Close Deals Faster would be helpful for most, if not all, people but especially for those who are in Business-to-Business (B2B) sales.
Close Deals Faster by John Asher is very well-written. It has been researched by Mr. Asher and his team over many years of actual belly-to-belly sales.
We won’t tell you what it is in this review, but we will tell you that Close Deals Faster actually has the secret sauce to making sales. Having this secret sauce won’t guarantee a sale, but not having it almost definitely insures no sale will be made.
We learned this secret sauce studying at the feet of one of National Cash Register’s top salesmen years ago. It was only after much failure that we learned this one all-important ingredient has to be in the mix to make the sale. Close Deals Faster tells the reader that without having to spend years to learn it.
Asher writes in a very entertaining way. He manages to teach readers the all-important lessons without coming across as one of those boring textbook writers. He provides some real world examples to back him up.
We give Close Deals Faster by John Asher all five stars. We think it is concise, entertaining, and valuable. If you are in sales for a living, you simply must read Close Deals Faster. However, you should also read How I Raised Myself From Failure to Success in Selling by Frank Bettger. The two books together will give you almost everything you need to know about sales.
Of course, everything else you need to know can be learned by listening to recordings of Zig Ziglar. This will make an award-winning combination. What you do with it is up to you.
We were sent a complimentary advanced reading copy of this book. We are under no obligation to write any review, positive or negative.
We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.
The 15 shortcuts are easy to understand and implement. Awesome holiday gift, excited to wrap it up and send!