Review
"Companies have to transform the way they sell to match the way humans actually buy today. The classic sales playbook needed this major overhaul."
-- Brian Halligan, CEO, HubSpot
"Marketing and sales teams must be in sync to maximize lead flow, customer conversions, revenue, and profits. A Closing Culture outlines step by step how to get there."
-- Paul Roetzer, Founder and CEO, PR 20/20
"Josh Harcus is one of the few entrepreneurs to always be one step ahead of the game. His insights and expertise shared in this book make this a must read."
-- Matthew Sunshine, Managing Partner, The Center for Sales Strategy and LeadG2
"A beautiful blend of the strategic 30,000 foot view and the tactical trenches. This book does a great job in describing the process that will bring marketing and sales together and increase closings, revenue, and ROI."
-- Vince Howe, MBA Director, University of North Carolina at Wilmington
"It's time to transform how we view sales and marketing. This book is a must read to 'take down the wall' between these two organizations and give the buyer a better experience."
-- Susan LaPlante-Dube, Principal, Precision Marketing Group, LLC
"I've always enjoyed the power and clarity of [Josh's] thinking. With this book, Josh shares his unique insights on sales and marketing. Don't miss the opportunity!"
-- Greg Linnemanstons, President, Weidert Group Inc.
"Sales and marketing departments are incredibly siloed, costing organizations around the globe millions in revenue. Lucky for them, A Closing Culture addresses this huge dilemma and gives actionable steps to overcome this problem."
-- Marcus Sheridan, President, The Sales Lion
"The effectiveness of traditional approaches to sales and marketing have waned dramatically over the last two years. Josh shows you how to adapt your marketing and sales approaches to adapt to the modern buyer. Read this book if you want to implement a predictable, and measurable step-by-step approach to closing more clients."
-- Pete Caputa, VP of Sales, HubSpot
From the Back Cover
What's the most important managerial step an executive can take?
Answer: aligning your marketing and sales teams.
Yet in many companies the gap between marketing and sales is widening, leaving substantial revenue on the table.
Hüify and CEO Josh Harcus have trained some of the world's most innovative organizations how to overcome this challenging obstacle and maximize their sales efforts.
In A Closing Culture, Josh shows you how to bridge the sales-marketing divide using Hüify's process.
This book will show you how to:
* Clearly define your customer personas
* Create a dynamic company culture driven by measurable data, not individual bias
* Attract leads, define their goals, and help them reach their goals
* Ensure every potential buyer is given the opportunity to become a satisfied customer
* Get your marketing and sales teams working together so you can close more business, drive more revenue, and grow your company
Join the elite business minds, that get marketing and sales, by making growth-driven thinking the engine that powers your organization.
About the Author
Josh Harcus is the founder and CEO of Hüify, an inbound marketing and sales agency. After observing the profound negative impact on revenue that disjointed sales and marketing teams create, Josh created an agency that did away with the practice of using the fluffy vanity metrics as a means for indicating success. Instead, Josh and his team focus on genuine, measurable, and attainable outcomes that help take Hüify's clients beyond the stagnating threshold of mediocrity and into new levels of success for their brand.
Josh has consulted brands such as Car and Driver, Springer Global Publishing, HubSpot, and SureScripts. He has also spoken alongside Google, Facebook, Bing, and HubSpot, and at conferences such as INBOUND.
