- Series: Social Century
- Hardcover: 280 pages
- Publisher: Routledge; 1 edition (June 18, 2012)
- Language: English
- ISBN-10: 1937134091
- ISBN-13: 978-1937134099
- Product Dimensions: 6 x 1 x 9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 23 customer reviews
- Amazon Best Sellers Rank: #1,931,749 in Books (See Top 100 in Books)
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Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success (Social Century) Hardcover – June 18, 2012
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"Cloud Surfing artfully captures the first major megatrend of our century and shows us a world where hyperconnectivity is the new norm. The extraordinary access to new connections that the cloud enables will have a profound effect on how we scale our businesses and manage our people, processes, and technology." (Andy Zynga, CEO, NineSigma)
"Tom Koulopoulos is the prognosticator of cloud-based computing, and Cloud Surfing is his crystal ball! Here he has truly captured the implications of the cloud and the way it is transforming the way we work, live, and learn. His insights into growing accessibility and the collaborative power of real–time connectivity to information and resources is an exciting and invigorating journey." (David DeHaven, Dean, School of Info Systems/Technology Kaplan University)
"Tom does it once again with his new book Cloud Surfing. Entertaining, educational, and a perspective changer." (Carlos Dominguez, SVP Cisco Systems and The Tech Nowist)
"Cloud computing often sounds like a marketing gimmick for IT managers looking to save money on their server farm. In this insightful book, Koulopoulos shows us why that perception is wrong. He lays out a compelling case for what cloud computing is, how it is changing our lives today, and what we can expect in the future — as our access to information, personal relationships, and the businesses we run are transformed in the cloud." (Myers Dupuy, President cbanc)
About the Author
James Champy is a leading global authority on the management issues surrounding business reengineering, organizational change, and corporate renewal. He is the best-selling co-author of Reengineering the Corporation.
Top customer reviews
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Everything has either been so tech-oriented as to be irrelevant to an executive audience (and frankly most of that I have read on the techie front reads like it was written by a junior copywriter their first year out of school) or it is so high level and puffy with cliche cloud metaphors like "the cloud is going to rain on your parade, can you find the silver lining..."
In contrast, this is the first book I have seen which goes beyond the cliche metaphors, beyond stating the obvious (yeah the Internet continues to change everything, let's move on) yet stays above the fray of data center virtualization and other yawners -- and actually delivers tangible, relatable and actionable information.
The chapter on 'Cloud Economics' is something you can hand to any business executive and get their attention, and understanding. But 'Innovation in the Cloud' is a really a useful primer for understanding and explaining how cloud as a concept and as a collective set of capabilities really can transform business. The bottom line, if your goal is to understand where this is all going (cloud, mobile, social, post-PC interweb, et al.) and you're looking for more concrete info than how to configure a VMware virtual farm, then I highly recommend this book.
Koulopoulos provides a wealth of information, insights, and counsel to help prepare his reader to understand issues and achieve strategic objectives such as these:
o What the cloud is...and isn't
o The cloud's most promising potentialities
o The evolution of different cloud models (e.g. "time to community") How each model can deliver value over time
o How to manage the "pull-driven" framework of personalization
o Key considerations: transparency, security, and trust
o How and why mobility is a "killer app"
o Multi-derivative forms of innovation
o The relevance of commerce to alignment of investments, value, and risk
o Cloudsourcing's most promising options and opportunities
I agree with Koulopoulos, "The greatest possession in the coming century will be the community and the connections we form within the cloud." It is important to keep in mind how much more time and effort will be needed as the human race makes its way to what the cloud represents, "the extremities of markets and the economy to which the power has been slowly but surely shifting for centuries." Thomas Koulopoulos concludes his brilliant book with a bold, compelling vision: "Why not move the power further into the hands of the people who make up the communities, to amplify their voices and ambitions well beyond today's constraints?"
Why not indeed.
This is not really about about "what" so much as "why"; not so much what to do as how to think. Tom takes a needed step beyond the obvious and goes deep into a subject that would leave most non-techs gasping for air. However, remarkably, he creates a real context around large-scale societal and economic change that will make you lean back and seriously consider the implications for how you lead your business. Your understanding of strategy, risk, invention, collaboration will change before you come close to the last page.
Dispensing with jargon and IT-eliteism, he brings The Cloud down to earth and helps you think more deeply about the tectonic changes that are occurring.
Fresh, smart, relevant.