Top positive review
5 people found this helpful
Great for executives and non-techies
on June 6, 2012
I have been getting involved with "cloud" issues in my career for the last couple of years. What I had struggled to find is something that I can pass on to executives to explain what it means from the a business perspective -- the impact it has on competitive strategy, on go-to-market plans, on partner and customer collaboration, etc.
Everything has either been so tech-oriented as to be irrelevant to an executive audience (and frankly most of that I have read on the techie front reads like it was written by a junior copywriter their first year out of school) or it is so high level and puffy with cliche cloud metaphors like "the cloud is going to rain on your parade, can you find the silver lining..."
In contrast, this is the first book I have seen which goes beyond the cliche metaphors, beyond stating the obvious (yeah the Internet continues to change everything, let's move on) yet stays above the fray of data center virtualization and other yawners -- and actually delivers tangible, relatable and actionable information.
The chapter on 'Cloud Economics' is something you can hand to any business executive and get their attention, and understanding. But 'Innovation in the Cloud' is a really a useful primer for understanding and explaining how cloud as a concept and as a collective set of capabilities really can transform business. The bottom line, if your goal is to understand where this is all going (cloud, mobile, social, post-PC interweb, et al.) and you're looking for more concrete info than how to configure a VMware virtual farm, then I highly recommend this book.