There are so many Business-to-Consumer Strategy Books and so few Business-to-Business Strategy Books. And all of us in the Business-to-Business world know from painful experience just how different B2B is from B2C. CoDestiny is the first Business-to-Business strategy book that I've ever come across that lays out a very solid methodological approach to the development of Business-to-Business Strategy from stem to stern. I strongly recommend it to anyone seeking to grow their company in the business-to-business environment. It is literally a how-to text of how to create mutually winning strategies for you and your customers.
This is a great book for anyone in the business community. Ms. Pope knows her stuff. The book presents practical examples of how to deal with the challenges that exist in today's business climate. It's not often you find a book that is so well written and so practical at the same time.
I strongly recommend this book to anyone looking to improve upon their business to business relationships. This book is very well written and provides numerous case studies of companies that took the lead in their industry by employing this methodology.