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Coal Wars: The Future of Energy and the Fate of the Planet Hardcover – April 14, 2015
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Since the late 18th century, when it emerged as a source of heating and, later, steam power, coal has brought untold benefits to mankind. Even today, coal generates almost 45 percent of the world's power. Our modern technological society would be inconceivable without coal and the energy it provides. Unfortunately, that society will not survive unless we wean ourselves off coal. The largest single source of greenhouse gases, coal is responsible for 43 percent of the world's carbon emissions. Richard Martin, author of SuperFuel, argues that to limit catastrophic climate change, we must find a way to power our world with less polluting energy sources, and we must do it in the next couple of decades―or else it is "game over." It won't be easy: as coal plants shut down across the United States, and much of Europe turns to natural gas, coal use is growing in the booming economies of Asia― particularly China and India. Even in Germany, where nuclear power stations are being phased out in the wake of the Fukushima accident, coal use is growing. Led by the Sierra Club and its ambitious "Beyond Coal" campaign, environmentalists hope to drastically reduce our dependence on coal in the next decade. But doing so will require an unprecedented contraction of an established, lucrative, and politically influential worldwide industry. Big Coal will not go gently. And its decline will dramatically change lives everywhere―from Appalachian coal miners and coal company executives to activists in China's nascent environmental movement.
Based on a series of journeys into the heart of coal land, from Wyoming to West Virginia to China's remote Shanxi Province, hundreds of interviews with people involved in, or affected by, the effort to shrink the industry, and deep research into the science, technology, and economics of the coal industry, Coal Wars chronicles the dramatic stories behind coal's big shutdown―and the industry's desperate attempts to remain a global behemoth. A tour de force of literary journalism, Coal Wars will be a milestone in the climate change battle.
- Print length288 pages
- LanguageEnglish
- PublisherSt. Martin's Press
- Publication dateApril 14, 2015
- Dimensions6.51 x 1.03 x 9.55 inches
- ISBN-109781137279347
- ISBN-13978-1137279347
Editorial Reviews
Review
“The race to shut down the coal industry is synonymous with the race to save the climate--and from Appalachia to inner Mongolia, brave activists are leading the fight. This comprehensive account makes it clear why their work is so crucial and so hard, pitting them against not just ingrained tradition but against some of the richest resource barons on earth.” ―Bill McKibben, author of Earth: Making a Life on a Tough New Planet
“Martin has managed to locate dozens of compelling personal narratives that show the human face of a debate that is too often reduced-by environmentalists as much as by the coal industry-to numbers and yawn-inducing energy wonkery.” ―Tim McDonnell, Mother Jones
“A clear-eyed and beautifully written narrative of the people, cities and companies whose lives and existence are wrapped up in the 4,000-year-old history of this iconic source of power. Coal Wars is a gripping account of the stakes at play as the world necessarily winds down its consumption of the fossil fuel. Given that the subject might be grim, it is a surprisingly enjoyable read and a unique contribution to the literature.” ―Steve LeVine, author of The Powerhouse: Inside the Invention of a Battery to Save the World and Washington Correspondent for Quartz
“Martin chronicles his visits to a handful of places where coal is an important part of not just daily life, but the region's history and economic circumstances. A levelheaded researcher and a caring individual as well as a graceful, commanding writer, Martin is unequivocal and persuasive: The best use of coal is in holiday stockings.” ―Kirkus Reviews
“Fresh and provocative, Coal Wars brings the hammer down on the world's dirtiest fuel. Richard Martin's deeply reported journey into the dark heart of coal land exposes Big Coal's big lies and offers a new approach to kicking our coal addiction. Entertaining, forceful, and full of insight, Coal Wars is must reading for a warming planet.” ―Bruce Barcott, Outside magazine contributing editor and author of The Last Flight of the Scarlet Macaw and Weed the People
“Richard Martin's timely and powerfully written book reveals with clarity the multiple dangers emitted by coal combustion as an energy source. His journey takes him to sites around the U.S. where a number of aging and obsolete installations are being shut down as natural gas plants flourish, and to China and Germany, where coal plants are on the rise despite a growing, science-based recognition that their toxic wastes harm life and their carbon-dioxide emissions imperil ecosystems, significantly acidifying the oceans and contributing mightily to the rapid increase in climate change.” ―Gwyneth Cravens, author of Power to Save the World: The Truth About Nuclear Energy
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Coal Wars
The Future of Energy and the Fate of the Planet
By Richard MartinPalgrave Macmillan
Copyright © 2015 Richard MartinAll rights reserved.
ISBN: 978-1-137-27934-7
Contents
Cover,Title Page,
Copyright Notice,
Dedication,
Epigraph,
Prologue: Cape Fear,
Part I,
The Death Spiral,
Map of Eastern Kentucky,
1: The TVA,
2: Kentucky,
3: West Virginia,
Part II,
The Surge,
Map of Powder River Basin,
4: Wyoming,
5: Colorado,
Part III,
The Great Migration,
Map of Shanxi Province,
6: Shanghai,
7: Shanxi Province,
8: Hangzhou,
Part IV,
Ground Zero,
Map of Ohio,
9: Ohio,
Epilogue: The Ruhr,
Notes,
Index,
About the Author,
Copyright,
CHAPTER 1
THE TVA
Bill Pritchard had always worked for the Tennessee Valley Authority, until he didn't. Pritchard grew up in Memphis, a few miles from the Allen Plant, a municipal coal plant that was leased and later purchased outright by the authority. He hunted and fished the river country of Tennessee, and in high school he wrestled ("In Memphis you either play basketball or you wrassle," he told me). He stayed home for college at Memphis State, now the University of Memphis. MSU was a basketball school, and it drew its players from the surrounding cities of the mid-South. One of the stars in Pritchard's freshman year was Dexter Reed, a smooth and graceful guard from Little Rock, my hometown, whom I'd grown up watching and a few times trying, unsuccessfully, to guard. Pritchard graduated in 1980, the same year I graduated from college, and he went to work for the TVA the next day. Except for a three-year Wanderjahr when he went off in search of himself and attended graduate school, he's worked there ever since. In those days, when you went to work for the TVA you were usually signing on for life.
An electrical engineer, or double-E, Pritchard joined the authority's training program for engineers, in which he would rotate from plant to plant for three years. His first job was in Hollywood—Hollywood, Alabama, where the Bellefonte nuclear plant was at that time under construction. He was assigned to assist with the final design documentation for the two 1,256-megawatt reactors. This was in the early 1980s, at the peak of the nuclear power construction boom. TVA's nuclear program included Bellefonte plus the two-reactor Watts Bar plant, near Knoxville, as well as the Clinch River breeder reactor, conceived as the nation's first plutonium-based, self-sustaining nuclear plant—the future of power generation.
Things didn't go as planned. "They quickly found they didn't necessarily need all those people at Bellefonte," Pritchard recalls, "though they were still planning on building it at the time."
Reconsideration came quickly. Caught up in the wave of post–Three Mile Island, post-Chernobyl backlash against nuclear power, and plagued with the cost overruns and delays that afflict most nuclear power projects, Bellefonte was never completed. When it was officially abandoned in 1988, Unit 1 was 88 percent complete and Unit 2 half-finished. Six billion dollars and countless man-hours had been invested in the site, and not a kilowatt of electricity was ever generated. By that time Pritchard had moved on; he did a stint at Watts Bar as well, where the second reactor, also incomplete, was shut down in 1988. Pritchard's record of working on completed power plants was discouraging, but when he moved to the coal side of the operation he found his home for the next three decades. He specialized in instrumentation, minding the systems and gauges that kept the plant running and monitored its performance. Something in his voice changes when he talks about coal plants.
"I was lucky enough to get on the big project for Paradise, in central Kentucky," he recalls. "As a just-out-of-school engineer, I was working on the whole control system for them ID fans—they're still there."
"ID" stands for induced draft, and it was an early attempt to use technology to reduce some of the environmental damage, and the effects on nearby communities, of burning coal. Like a bellows on a forge, only in reverse, the giant fans pull air through the boiler, where coal is burned to create the steam that spins the turbines to produce electricity, and vent it to the outside. ID fan boilers replaced conventional pressurized furnaces, which tended to dump ash and coal dust over the nearby countryside. It was satisfying work: Pritchard was helping to clean up America's leading source of power. And the money was good, especially since the young and single Pritchard had little time to spend his salary. But he picked up and left. "I got tired of working 80 hours a week, and I went a little crazy." He quit the job, bought a pickup, and drove it across the country. He saw the West and fell in love with Colorado, but it was not enough to overcome the gravitational force of home. Eventually he made his way back to Memphis and picked up a master's degree, also in double-E, also at MSU. And inevitably, he went back to work for the TVA, doing instrumentation for coal plants. By 2012 he'd been at the John Sevier plant, in eastern Tennessee near Rogersville, for 21 years.
"I told my wife maybe we'd be here two or three years," he says, chuckling. "But it's home now. I've lived here longer than I've lived anywhere, all our kids were born here. We're stayin'."
By the time Pritchard reached his mid-50s his life seemed laid out, as far as he could see. He'd risen to be the plant manager. His kids were raised and going off to college. His pension from the authority was secure. He figured he would work another ten years or so, till Social Security kicked in, and then retire to fish and hunt. TVA had gone through plenty of changes in the last ten years, not all of them reassuring. But he figured it was a stable business to be in. People would always need power. And there was plenty of coal.
Then, one day in 2013, he and his fellow Sevier workers were called into the plant auditorium in the middle of the day for a special announcement.
Like many power plants, the John Sevier Power Station is tucked away, hidden well enough that, unless you're looking for it, you're not going to see it. Burning coal to make electricity is like choosing a presidential candidate: the less the public sees of the actual process, the better. John Sevier sits on the Holston River, in eastern Tennessee, a tributary of the Tennessee River, which rises in the limestone escarpments of the southern Appalachians and curls far to the south, across northern Alabama, before snaking back north to join the Ohio near Paducah, Kentucky. Known as the Mountain Empire, stretching from Roanoke in the northeast to Knoxville in the southwest, these deep forests are intricately threaded by the headwaters of the Tennessee, a labyrinth of hollows and sloughs and sluggish streams walled with dense underbrush: the Clinch, the Powell, the Nolichucky, the French Broad, the Holston. The banks of the Holston, which must be described as "sleepy," bear the traces of past industry like the remnants of a former civilization: ramshackle barns, fallow fields, the ghostly concrete stanchions of a vanished bridge.
In fact, the Sevier coal plant itself is now officially a remnant. Named for John Sevier, a tavern keeper who helped lead the frontier wars against the Cherokee and Chickamauga in the decades following the American Revolution and became Tennessee's first governor, the plant was first fired up in 1957. The coal boilers at Sevier operated continuously for 55 years and were shut down for good in 2012, to be replaced by a sparkling new combined-cycle natural gas plant that sits, literally, next door. It's hard to find a more obvious example of America's energy past confronting its future.
That's especially appropriate here in the Mountain Empire, because this region is served by the Tennessee Valley Authority, the iconic New Deal federal agency that, beginning in the 1930s, brought light and air conditioning and refrigeration to some of America's most benighted communities. For decades the TVA was the economic engine of much of the Southeast and, in the case of villages like Rogersville, the nearest town to Sevier, the only significant place of employment other than fast-food joints and retail chains. Sevier embodies the enlightened transition from coal to low-cost, low-emissions, high-tech power generation fueled by natural gas—but it also epitomizes the wrenching changes the TVA, which operates 11 coal plants across its six-state service territory and is one of the largest consumers of coal in the country, is undergoing. For decades the TVA got the majority of its power from coal. Now, driven by the EPA and the governments of the states in which it operates, the authority is being forced out of the coal power generation business. When I arrived in the fall of 2013, the ripples of that change were spreading in expanding circles across the hill towns to river ports, office parks, county courthouses, statehouses, and corporate headquarters in Atlanta, Nashville, Richmond, and all the way to Washington, D.C.
I was staying in Kingsport, which sits at the confluence of the North and South Forks of the Holston, 30 miles east of Sevier. Along with Johnson City, Tennessee, and Bristol, Virginia, Kingsport makes up the Tri-Cities area on the Tennessee-Virginia border; around half a million people live in the three cities and their surrounding suburbs and villages. From their earliest days, the fortunes of these communities have been tightly bound up with the coal that comes from the rich fields of Central Appalachia to the northeast. Kingsport got its name not from George III but from the boatyard at the confluence of the two forks of the Holston, which served for most of the nineteenth centuryas the head of navigation on the Tennessee and which was founded by James King, a colonel in George Washington's Revolutionary Army who was present at Cornwallis's surrender. Among Colonel King's accomplishments was the establishment of the region's first ironworks at the mouth of Steele's Creek, one of the numberless creeks that fed the Holston and, in turn, the Tennessee. Built in the 1780s, King's forge was fueled not by coal but by charcoal baked from lumber harvested from the surrounding forests. The first known use of coal to forge iron in Tennessee was not until years later.
Standing guard at the confluence, the Long Island of the Holston was an important staging post for travelers headed across the Cumberland Gap and into Kentucky. In the nineteenth century, by mule and wagon and barge, and later by rail and trucks, coal from Kentucky and West Virginia was moved through Kingsport to be loaded onto bigger barges and floated downstream to the cities to the east.
As small southern cities go, Kingsport has a legacy of progressivism dating back to the early twentieth century. It's one of the "garden cities" designed by the Harvard landscape architect John Nolen, who advocated a balance of open space, greenbelts, and office buildings to limit urban sprawl. One of the largest black high schools in the United States, Douglass High, opened here in 1930 and, despite Jim Crow laws that prevented black teams competing against whites, became an athletic powerhouse in the 1940s and '50s. Douglass was closed in the desegregation movement of the 1960s.
Driving in on Interstate 26, past the usual lineup of fast-food franchises, strip malls, and sprung-up churches, it wasn't easy to detect Nolen's influence; but Kingsport's core, set along the wooded river bluffs, has a certain pre-1960s graciousness about it. This was the boyhood home of the southern historian John Shelton Reed, who famously remarked, "Every time I look at Atlanta I see what a quarter of a million Confederate soldiers died to prevent."
A few hundred of those soldiers died, were wounded, or taken prisoner here, at the Battle of Kingsport, on December 13, 1864, in which 300 Rebels for three days heroically fended off a force of 5,500 marauders under General George Stoneman on their way to lay waste to the farms and towns of western Virginia. Eventually the Rebels surrendered, and the loss of the Kingsport landing essentially cut off Tennessee from barge-loaded supplies, including supplies of coal. Whatever you think those Confederate soldiers died to prevent, the results of the world the Civil War made are easy to see in Kingsport today. The most glaringly visible is the massive Eastman Chemical Company plant at the center of town, whose five massive smokestacks tower over an 800-acre facility where various industrial chemicals—including polymers, acetates, and methanol—are produced. Eastman Chemical has its own coal-fired power plant, a 197-megawatt station with 19 small boilers that emits more than 3.7 million tons of carbon dioxide a year. Eastman is also the site of the country's first commercial coal-gasification plant, opened in 1983 to produce chemicals using synthetic gas, or syngas, from converted coal rather than petroleum.
The coal-to-chemicals facility was designated a national landmark in 1995 by the American Chemical Society, and Eastman has been a major customer for the struggling coal mines of Appalachia. In 2013, though, Eastman said that, like many industrial users across the country, it is getting off coal.
"We've been talking about that decision since about 2008," project manager Jim Amstutz told the Times-News of Kingsport. "We thought we'd be doing renovations to the coal facilities but as the price of natural gas has come down, that has made natural gas the preferred option."
Eastman will not forego coal altogether: the syngas plant will continue to operate. The changeover will reduce Eastman's carbon footprint at Kingsport by only about 20 percent. Like many businesses and utilities across the South, though, Eastman has come to the realization that shutting down its coal boilers is more economical, not to mention more politically acceptable, than continuing to run them. The coal shutdown will cost the company around $90 million, but Eastman expects to save money in the long run.
For the TVA, deeply intertwined as it is with the economic and political life of the region, the costs of kicking coal will be much harder to calculate.
The Tennessee Valley Authority is most famous for building dams. But its real story, its core business for most of its 81-year history, has been operating coal plants.
In the era of the Tea Party and House of Cards, it's hard to recall the level of idealism that fueled the creation of the TVA in the depths of the Depression. Franklin Roosevelt swept into office in 1933 on a tide of populist fervor and widespread belief that the government could save the economy and right the social injustices that brought on the Crash. Among FDR's first tasks was to overhaul the power sector.
"Never shall the federal government part with its sovereignty or with its control of its power resources while I'm president of the United States," Roosevelt declared in his first campaign for president, tapping into the wave of anticorporate outrage that crested in the 1930s, a time when largely unregulated private utility holding companies, mostly coal-powered, controlled more than 90 percent of the nation's electricity. Created by Congress in 1933, the TVA was to be more than a builder of dams and a supplier of electricity to poor communities across the Southeast; it was to be a vehicle of opportunity, a beacon of social justice, and a model for the development of backward, agricultural, largely lightless societies at home and abroad.
"TVA was, in effect, the first comprehensive and unified effort to harness natural and human resources for productive purposes, within an ideological context of renewal, conservation, and restoration," wrote historian Steven Neuse in an essay commemorating the authority's fiftieth year of operation.
It was also one of the few federal agencies that inspired folk music, paintings, and poetry; it even found its own Virgil in the writer James Agee, who on assignment for Fortune penned a 6,000-word prose poem to the new authority shortly after its founding.
The Tennessee Valley was "the laboratory for a great experiment," Agee wrote, and the authority was setting out "to fashion a civilization which, in a certain important way, is new and is significant to all the U.S." TVA's vision, in Agee's telling, was simple yet audacious: "The natural forces and resources in the valley will be developed with one eye on the long future and the other on the immediate welfare of the people."
Opponents countered that the very idea of the TVA—a government agency that would undercut established power providers and essentially take over the economic development of an entire region—was antithetical to American capitalism. The most vocal early critic was Wendell Willkie, the president of Commonwealth & Southern Corporation, one of the country's largest private utilities, which supplied power to much of the TVA territory. Wilkie, who was to become the 1940 Republican nominee for president, declared government-supplied power equivalent to socialism.
In some ways Willkie and his kind were right. The TVA was the epitome of a centrally planned economy, born fully formed from the forehead of technocrats like its first chairman David Lilienthal (later head of the Atomic Energy Agency), who believed that they, far better than local elected officials, could raise up a region that had progressed little since the end of the Civil War. Finally, the TVA represented the dawning of a nascent environmentalism that recognized, however dimly, that long-term prosperity could not be achieved without stewardship of the health of the land.
"Far and wide the opinion—sound, bad, and indifferent—grows that we are approaching a turning point in civilization, that among other things an ancient human habit must be corrected," Agee declared. "Man must learn to cooperate with his surroundings instead of disemboweling and trampling and hoping to discard them. On the crest of this wave of talk and overrapid action, TVA is the first American attempt to tackle the problem specifically and bit by bit to build at the pace which scientific advancement requires."
(Continues...)Excerpted from Coal Wars by Richard Martin. Copyright © 2015 Richard Martin. Excerpted by permission of Palgrave Macmillan.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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Product details
- ASIN : 1137279346
- Publisher : St. Martin's Press; First Printing edition (April 14, 2015)
- Language : English
- Hardcover : 288 pages
- ISBN-10 : 9781137279347
- ISBN-13 : 978-1137279347
- Item Weight : 14.1 ounces
- Dimensions : 6.51 x 1.03 x 9.55 inches
- Best Sellers Rank: #2,834,586 in Books (See Top 100 in Books)
- #36 in Coal Energy
- #294 in Natural Resource Extraction Industry (Books)
- #608 in Alternative & Renewable Energy
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About the author

Award-winning science and technology journalist Richard Martin has been covering the energy landscape for nearly two decades. A contributing editor for Wired since 2001, he has written about energy, technology, and international affairs for Time, Fortune, The Atlantic, the Asian Wall Street Journal, and many other publications. He is the former technology producer for ABCNews.com (1997-2000), the technology editor for The Industry Standard (2000-2001), and editor-at-large for Information Week (2005-2008), and since 2011 he has been the editorial director for Pike Research, the leading clean energy research and analysis firm. His work was selected for Best Science Writing of 2004, and his honors include an “Excellence in Feature Writing" award, from the Society for Professional Journalists, for a Seattle Weekly investigative report on Boeing’s ties to China.
Martin’s writing on the future of energy has taken him around the world. In 1997 he spent three months in Aerbaijan and Kazakhstan, as one of the first Western journalists to report on the last great oil rush of the 20th century, the Caspian Sea oil boom. In Canada's northern Saskatchewan province, Martin descended 600 feet underground for a rare close-up of the world’s richest uranium mine. He has travelled across Alaska’s forbidding North Slope to report on new horizontal drilling techniques for extracting oil from under the permafrost near the Arctic National Wildlife Refuge. And he spent weeks investigating the strange phenomenon of “super-rust” inside oil tankers, for a Wired feature. In early 2012, reprising a reporting trip he made in the late 1980s, he drove the Gulf Coast to report on America’s new petroleum export surge for a cover story for Fortune. Martin’s December, 2009 Wired story on thorium catalyzed the thorium power revival.
Educated at Yale and the University of Hong Kong, Richard Martin lives in Boulder, Colorado with his wife and son.
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As for the author's pro-nuclear bias, the comment he deleted reads: "The careful phrasing of the article suggests a measure of deception. The major threat from nuclear accidents is not radiation (as suggested by the author), but the chemical toxicity of transuranic elements.
While economics and "Black /Swan" events are real risks, the biggest problem with nuclear power is nuclear waste. It is a costly multi-generational problem left to politicians to solve who have the attention span of fleas. Until a sound the waste problem is in hand, nuclear power is simply not feasible.
Alpha particles and transuranic elements are very dangerous and long-lived. There can be no assurance that these very toxic substances simply can be safely disposed or stored. Nuclear power plants are not insurable because of these risks, and are impossible to finance without government subsidies.
I believe there were great numbers of people harmed by Chernobyl and Fukushima. These can take generations to manifest, and are often attributed to other causes, or considered to be idiopathic. Since these incidents occurred overseas under Statist governments, we will likely never know the truth.
The correct thing to do is to encourage all feasible power sources to compete on a level playing field. No subsidies, no mandates, and no taxes for imaginary "social costs" to cover "externalities". (The principal "externality" or "social cost" that burdens our society is cupid politicians and crony capitalists.)"
Fossil fuels do not affect climate. Climate change is caused by a combination of (non-CO2) causes, such as sunspots, solar orbital issues, cosmic rays' effect on clouds, and plate tectonics. But it cannot be caused by CO2 arising from fossil fuels use. Nature effectively recycles CO2 as carbonate minerals through numerous calcification processes.
Maybe climate is warming. It is supposed to be warming, because the earth is in an interglacial period. Which begs the question why some scientists and government agencies try to pad the record by "adjusting" prior-period temperature data.
Carbon dioxide emissions and fossil fuels use are beneficial, and climate change is a false premise for regulating them. See Patrick
Moore's recently released lecture[...]
There is no empirical evidence that CO2 from fossil fuels affects climate. Human activities cause only about 3% of all carbon dioxide (CO2) emissions to the atmosphere. The rest arise from rotting vegetation. Changes in temperature cause changes in CO2 emissions from these sources.
CO2 is in equilibrium. Mineral carbonates are the ultimate repository of atmospheric CO2. Anyone who passed 10th grade chemistry can know this using public information. Limestone and marble are familiar forms of mineral carbonate. CO2 is an essential component of mineral carbonate (CaCO3, for calcium). For more detail see the paper[...] by Danish researcher Tom Segalstad, and[...]
Carbonates form in seawater and soils through biological and chemical calcification processes. The simplified formula is CO2 + CaO => CaCO3. Anyone can make magnesium carbonate in a kitchen in a few minutes by mixing carbonated water with milk of magnesia.
"After years of crawling through dark tunnels to scrape coal out of the earth, miners tend to have plenty of bodily complaints. Many wind up on disability payments, and the physicians of the region have not been stingy in prescribing Oxycodone, Methadone, and Xanax. Kentucky is the fourth-most-medicated state in the country, according to an analysis by Forbes magazine (coal mining states West Virginia and Tennessee are nos. 1 and 2, respectively)."
Given all that, I almost gave up on the book early on. While it is obvious what the author thinks about "coal wars," the beginning was crammed with facts and a bit of histrionics, but not much true heart. Fortunately, that changed as the book went on, but it did not get off to a good start for me.
Of course, there are still the deniers like Mitch McConnell, and the author pulls no punches.
"Big Coal" is slowing down in many areas, but the author makes undeniable points about why slowing down is not enough, why the euphemistic Clean Coal is not the answer. Without truly clean and renewable energy replacing our traditional energy, we are poisoning the planet and ourselves.
While the book is interesting and informative, a subject important to all of us whether we think about it or not, the slow start almost made me give up, and I would have missed some good information. For that reason, I'm giving it 3 stars.
I was given an advance readers copy of the book for review, and the quote may have changed in the published edition.