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QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground Hardcover – October 7, 2013
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From the Author: Scott Stratten - The Kittens Are Counting On You
Think Before You QR Code
I don’t know where this QR code takes me when scanned, I wish I did. I tried to follow the “three easy steps” but I feel like one important step is missing.
Step 0.5: Don’t put QR code behind GIANT BAR
The code is unscannable. It’s taking up valuable space, looking fancy and modern, and doing absolutely nothing. This is my main issue with QR codes and so many of the things we try in business - they just don’t work. We need to be thinking about functionality for our customers. Did you know that 50% of people who scan a QR code would never scan one again? You know why? Because they didn’t work. They didn’t bring value. They made people jump through an unnecessary and all to often non-functioning hoop.
Those Poor Kittens
Step 1. Put QR code on door
Step 2. Make the code small enough that people need to get really close to scan it.
Step 3. As they approach, have the door automatically open into the person.
Step 4. Profit...
Where QR Codes Belong
Twenty years ago, QR codes were created for manufacturers. They were better options than bar codes when a lot of information needed to be shared.
They are still used for this purpose in many industries today.
So, if you see a QR code in your toilet, that’s exactly where it belongs.
From the Inside Flap
The kittens are counting on you.
If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do.
Experts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that's waiting for you out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to dowith advice that's easy to digest on mistakes that are easy to avoid.
It's like a picture book for the fed-up.
Using real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, QR Codes Kill Kittens offers tips and guidance on how to prevent slip-ups such as:
- Using QR codes, and other bright and shiny technologies, because you can, and not because you should
- Insulting, ignoring, and generally avoiding those "pesky" customers
- Trying to profit from world events, disasters, and other self-interested social media practices
- Thinking we can automate authenticity
- Focusing on what's next, instead of working on fixing what you're doing now
- And so many more cringe-worthy errors in judgment
It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
Top Customer Reviews
While it's not exactly what I was expecting (a Marketing picture book??) QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground doesn't disappoint! If you're in advertising or marketing, you've probably shared examples of some of the ridiculous marketing practices captured in this book (and have probably perpetrated more than a few of them!)
My advice is to get at least three copies of this book:
1. A copy for the boss who keeps asking you to DO the things in this book.
2. A copy for the client who comes asking for a QR code or help automating their Tweets.
3. For yourself -- keep it on your desk as sort of a DIY marketing intervention.
But most importantly stop getting distracted by every new marketing-thinga-ma-jig that happens to cross your browser and blind you with Shiny.
The book is pretty bad. There are several pages, easily over 20, when there is maybe two or three sentences and a picture. These combined end up taking up less than half the page. There really is just tons of white space in the book. I really was hoping that this book would go into great detail, maybe with a few more statistics or examples, but nope. Just watch the youtube video. It's free, and you get the benefit of Scott's pretty good comedic timing.
Scott likes QR Codes but feels that they are being totally misused, and therefore turning people off of trying to scan them. Several of the mistakes that he points out in the book are ones that I see all the time, especially with employees that have no idea how to use Twitter or Facebook for a business.
I highly recommend this book, and suggest buying the hardcopy version rather than the ebook. I would also suggest that this book become a standard text for business school courses on marketing.
Most Recent Customer Reviews
Nice picture book with a lot of common sense courtesy tips for Social Marketers.Published 2 months ago by Piixel Pusher
Best thing about this book is the cute kittens. Otherwise it is mostly screen shots and snap shots of stupid
QR codes. Read more
QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground by Scott Stratten is a small book outlining pitfalls of information... Read morePublished 9 months ago by Craig Rowland
It's difficult to review a book like this because it's not your typical marketing book. It's more of a picture book of marketing outtakes. Read morePublished 12 months ago by Stoney deGeyter, Author of The Best Damn Web Marketing Checklist, Period!
I killed a few kittens accidentally before reading this helpful marketing manualPublished 18 months ago by Sarah Johnson
Reading the the book is like watching a social media demolition derby.
It teaches you what not to do in social media.
Not what I expected. I agree it's silly to link a mobile device to a website that is not really accessible to mobile devices. Read morePublished 19 months ago by Ecogoat
This book had me laughing and cringing from start to finish.
Thank you Scott for saying what most shy away from saying!