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The Coffee Book: Anatomy of an Industry from the Crop to the Last Drop (Bazaar Book) Paperback – May, 1999
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The Baltimore Sun
"Informed and argumentative. . . . Drawing on sources ranging from Molière and beatnik cartoonists to the Food and Agriculture Organization, the authors describe the beverage’s long and colorful rise to ubiquity."
"Packed with an interesting punch . . . a fun little item."
"Good to the last sentence."
From the Author
An enthusiastic summary of the delicious treats you'll find: If you're thirsting to learn the untold story behind everyone's favorite beverage and one of the nation's hottest commodities, this is the book for you. How did an unremarkable plant that grows in the shaded understory of Ethiopia's highland forests go on to become a multi-billion dollar international commodity that can make or break entire national economies? How do coffee beans make it from the farm to our cups? What are the labor issues and environmental impacts of this crop? How did coffee transform from a breakfast beverage to a lifestyle?
You'll find that our book is chock full of information about coffee's history, international trade, consumption trends, growth of the specialty coffee industry, and the blossoming of the organic and fair trade coffee movements--and it's filled with fun illustrations, photos, maps, graphs, and a few cartoons to boot. We think you'll find it really gratifying to learn about the products you use, and to learn about them in such an accessible and fun book. We also think that this book, together with a nice pound of delicious coffee beans, would make a darling gift for all those coffee fans out there (doesn't everyone in the world know a coffee fanatic?)
Since we're madly in love with coffee, we had a great time doing the research and know that you'll have a great time drinking it up!
Our favorite coffee? We like maximum flavor and minimum impact--so we dig fairly traded organic coffees.
Nina Luttinger and Gregory Dicum
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The authors also dealt with coffee advertising which was a significant part of coffee history during the 20th century. Whatever one thinks of the commercials or the coffee, Mrs.Olsen & Juan Valdez became stars. One interesting quote they reported had to do with why the ad-industry put out certain of the ads they did during the 50-60's such as some from CHOCK-FULL-OF-NUTS & CHASE AND SANBORN. The people behind those ads said that they did it on purpose - they figured that the women went through the same thing in real life. Imagine the ad agencies trying to get away with some of those ads today.
So, if you are interested in the history of coffee but don't have the time for the 400+ pages found in "UNCOMMON GROUNDS" (also reviewed), this is the book to read.
Of course it would be hard to beat the cover.