Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
Cold Cash, Cool Climate: Science-Based Advice for Ecological Entrepreneurs Paperback – February 15, 2012
|New from||Used from|
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Frequently bought together
Customers who bought this item also bought
“Thorough, thought-provoking, and pragmatic. A must read for entrepreneurs building profitable enterprises to address climate change!”--Vivek Mehra, August Capital
"Denying our climate challenges won't make them go away. But with Koomey's help, a motivated entrepreneur can better understand and profit from the huge opportunities they present." —Amory B. Lovins, Chairman and Chief Scientist, Rocky Mountain Institute
About the Author
Jonathan Koomey, Ph.D., understands the climate issue as only an entrepreneurial scientist can. He’s been part of the climate debate for more than two decades, as a scientist at one of the nation’s foremost research labs, as a Consulting Professor at Stanford University, and as a visiting professor at Stanford University (2004-5 and 2008), Yale University (2009), and most recently at the University of California at Berkeley (2011). He is the author or coauthor of more than 150 articles and reports, as well as nine books, including the first comprehensive analysis of the implications of a 2-degree warming limit in 1989 (twenty years before the G8 nations accepted this normative target). He has been a technical advisor to half a dozen startup companies, and was a judge and advisor for the 2005 California Clean Tech Open.
Top customer reviews
The science of climate change, and the need for urgent and effective action to reduce CO2 emissions, was covered with the clarity and conciseness that one might expect in an executive review. Koomey got to the point quickly, but with just enough meaningful background information and logical argumentation to enable any reader to easily digest the material and to move forward in an informed and intelligent manner - hopefully to make barrels of cold cash.
Me? My Cold Climate Cash will come by helping my company make smarter and better decisions, and higher profits, based on something else I picked up in "Cold Cash": Ringer's Theory of Reality:
"Reality isn't the way you wish things to be, nor the way they appear to be, but the way they actually are. Either you acknowledge reality and use it to your benefit, or it will automatically work against you."
The Reality of Climate Change is clear: there are profits to be made by acting decisively on climate change - and it's the right thing to do.
Koomey presents the book from the angle of a scientist advising an entrepreneur. The information about the science of climate change is familiar to those of us who are immersed in the topic. However, when entrepreneurs who may not be following climate change on a daily basis read this, they will find the information understandable and compelling. It might get a bit deeper than necessary in communicating the urgency and severity, but it's not necessary to understand the data completely in order to see the business opportunities.
For me, Chapter 4 was the most useful.
Chapter 4 articulates why the current economic and risk models that are used to think about the climate change problem are--to a great degree--useless. They also tend to grossly underestimate what is possible. I completely share this sentiment, but Koomey is able to articulate these ideas much better than I ever have. By showing how the way forward can potentially occur faster, bigger and more profitably than the usual discussion, he opens the mental door to those who are clever enough to identify opportunities--those entrepreneurs who the book is written for.
The book might benefit from a couple of great entrepreneurial stories as case studies to provide additional inspiration to readers who are pursuing ventures in this space.
That aside, I will be recommending this book to my friends and colleagues who are in the entrepreneurial space. Thanks, Jon, for your hard and excellent work on this.
I was particularly interested in chapter 6, Looking for Opportunities, and Koomey's optimistic view on the promise of information and communications technology (ICT) to enable the decarbonization of our society through both technical and institutional innovation. While I agree that ICT holds great promise, its own energy footprint is growing fast and the ICT industry is not consistently leveraging electrical efficiency gains to reduce ICT's own energy footprint. For example desktop computers still use a similar amount or more power than they did 15 years ago, and collectively use approximately as much energy as all data centers. This is just one of the many points raised by Koomey's book which should trigger valuable discussions on how to move forward with climate change mitigation.
If you are thinking of going into sustainability related business functions, pick this one up. It will give you many formulas, statistics and methodologies to make you more effective in driving sustainability throughout your organization.
The tone and style of the content comes across very well. There are many anecdotes and real world examples throughout that provide context to the scientific content.
Well done Jonathan!
Most recent customer reviews
The logical flow of the book, starting from problem definition and moving to problem scope,...Read more