Kindle
US$20.99
Disponible al instante
Audiolibro
US$0.00
con membresía
Pasta dura
US$17.89
Pasta blanda
US$14.26
Precio Kindle: US$20.99

Ahorra US$9.00 (30%)

Las promociones se aplican cuando compras

Estas promociones se aplicarán a este artículo:

Algunas promociones pueden ser combinadas; otras no. Para mas detalles, revisa los Terminos y Condiciones asociados con cada promoción.

Precio del audiolibro: US$22.04

Guardar: US$9.05 (41%)

Leer con nuestra Aplicación gratuita
¡Te suscribiste a ! Compraremos tus artículos en preventa en un plazo de 24 horas desde el momento en que están disponibles en preventa. Cuando nuevos libros salen al mercado, cobraremos a tu método de pago predeterminado el precio más bajo ofrecido durante el periodo de preventa.
Puede actualizar tu dispositivo y método de pago, omitir un libro o cancelar tu suscripción en Tus membresías y suscripciones.

Comprar para otros

Regálalo a alguien o cómpralo para un grupo.
Más información

Comprar y enviar eBooks a otras personas

  1. Escoger cantidad
  2. Compra y envía el eBook
  3. Los destinatarios podrán leer en cualquier dispositivo

Solo los destinatarios en Estados Unidos podrán canjear estos eBooks. Los enlaces de canje y los eBooks no pueden revenderse.

Agregado a

Lo sentimos; hubo un problema.

Hubo un error al recuperar tus Listas de Deseos. Por favor inténtalo de nuevo.

Lo sentimos; hubo un problema.

Lista no disponible.
Imagen del logotipo de la aplicación Kindle

Descarga la app de Kindle gratis y comienza a leer libros Kindle al instante desde tu smartphone, tablet o computadora, sin necesidad de ningún dispositivo Kindle.

Lee al instante desde tu navegador con Kindle para la web.

Usando la cámara de tu celular escanea el siguiente código y descarga la aplicación Kindle.

Código QR para descargar la App Kindle

Seguir al autor

Andrew Chen
Seguir
Ocurrió un error. Intenta realizar tu solicitud de nuevo más tarde.

The Cold Start Problem: How to Start and Scale Network Effects Edición Kindle

de Andrew Chen (Author) Formato: Edición Kindle
4.5 4.5 de 5 estrellas 1,238 calificaciones
Ver todos los formatos y ediciones

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users.

Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.

Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. 

The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Diapositiva anterior de detalles del producto
  1. Número de páginas
    395 páginas
  2. Idioma
    Inglés
  3. Notas adhesivas
    En Kindle Scribe
  4. Editorial
    Harper Business
  5. Fecha de publicación
    7 Diciembre 2021
  6. Tamaño del archivo
    5989 KB
  7. Page Flip
    Activado
  8. Word Wise
    Activado
  9. Tipografía mejorada
    Activado
  10. Ver todos los detalles
Siguiente diapositiva de detalles del producto
Lo más destacado en este libro
¿Qué son los subrayados populares?
Previous page
  1. In its classic usage, a network effect describes what happens when products get more valuable as more people use them.
    Destacada por 1,324 lectores de Kindle
  2. The entire ecosystem stays on because the value is in bringing everyone together. That’s the magic. The “effect” part of the network effect describes how value increases as more people start using the product.
    Destacada por 1,259 lectores de Kindle
  3. Larger competitors are often able to copy the product, but find it difficult to capture the network.
    Destacada por 1,234 lectores de Kindle
Next page

Opiniones editoriales

Críticas

"A practical handbook for entrepreneurs struggling with how to effectively apply what can be a devilishly tricky concept." — Business Insider

Biografía del autor

ANDREW CHEN is a general partner at Andreessen Horowitz, investing in early stage consumer startups. He is a board member of fast-growing startups like Substack, Clubhouse, Virtual Kitchen Co, Singularity 6, Snackpass, and Sleeper, as well as an advisor/investor for dozens of tech startups including AngelList, Gusto, Dropbox, and Tinder. He previously led the Rider Growth teams at Uber during their high growth pre-IPO years. He has been feature in Wired, the Wall Street Journal, and the New York Times. He holds a BS in Applied Mathematics from the University of Washington, where he graduated at the age of nineteen. He lives in San Francisco.

Detalles del producto

  • ASIN ‏ : ‎ B08HZ5XY7X
  • Editorial ‏ : ‎ Harper Business (7 Diciembre 2021)
  • Fecha de publicación ‏ : ‎ 7 Diciembre 2021
  • Idioma ‏ : ‎ Inglés
  • Tamaño del archivo ‏ : ‎ 5989 KB
  • Texto a voz ‏ : ‎ Activado
  • Lector de pantalla: ‏ : ‎ Respaldados
  • Tipografía mejorada ‏ : ‎ Activado
  • X-Ray ‏ : ‎ Activado
  • Word Wise ‏ : ‎ Activado
  • Notas adhesivas ‏ : ‎ En Kindle Scribe
  • Número de páginas ‏ : ‎ 395 páginas
  • Opiniones de clientes:
    4.5 4.5 de 5 estrellas 1,238 calificaciones

Sobre el autor

Sigue a los autores para recibir notificaciones de sus nuevas obras, así como recomendaciones mejoradas.
Andrew Chen

Andrew Chen

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Andrew Chen is a general partner at Andreessen Horowitz, investing in early stage startups — focused on the themes of games/entertainment, marketplaces, and next-gen social products. He is on the boards of Clubhouse, Substack, Z League, Sleeper, All Day Kitchens, Sandbox VR, Reforge, and others.

Previously, he served as the head of Uber's rider growth teams, where he focused on user acquisition, retention, and engagement during the company's meteoric pre-IPO years. He writes about user growth, metrics, and network effects at andrewchen.com and has been cited at Wired, WSJ, and New York Times. He holds a B.S. in Applied Mathematics from the University of Washington, where he graduated at the age of 19.

Opiniones de clientes

4.5 de 5 estrellas
4.5 de 5
1,238 calificaciones globales
This book will save your marketing budget.
5 Estrellas
This book will save your marketing budget.
Imagine cranking an engine, and it won't start. If you have a very particular set of skills, skills that you have acquired over a very long career as a mechanic, narrowing down various possibilities of the cause to just a couple based on its symptom won't be an issue, or you can simply read this book. This mechanical guide book for entrepreneurs and anybody in the marketing industry.Pretty sure you've read one of those books that presents the concept or an idea in the first couple of chapters and really milking it until the 250th page. Well, this book is totally the opposite. The author, Andrew Chen has done an excellent job presenting various perspectives (key points) that are evident by the research, case studies, his experiences, etc (which are also the takeaways themselves) evenly throughout 377 pages. Just by observing the way this book is structured, you realize the author's intention which is to offer as much insight as possible to bring value to the readers, and I can sure you, you'll gain perspectives that will save you expensive mistakes and headaches in marketing.
Ocultar
Gracias por tus comentarios
Lo sentimos, se produjo un error
Lo sentimos, no pudimos cargar la opinión

Opiniones destacadas de los Estados Unidos

duder
5.0 de 5 estrellas Must read for any product executives (tech or not) and GMs
Calificado en Estados Unidos el 9 de junio de 2024
Compra verificada
This was recommended to me by one of the greatest product people in fintech (who shall remain nameless). Great ideas and expansion upon Metcalfe's law and good lenses on product adoption methodology. While Andrew throws Metcalfe's Law out the window, i do read his book as a set of important corollaries and conditions around the dynamics of Metcalfe's Law (which metcalfe himself never turned into a formal law !)

Most books can be essays, most essays can be blogs, most blogs can be tweets, and most tweets can be deleted. This book should stay a book, but it is about 150 pages too long. Most of the important ideas and examples will be found scattered throughout the book but you have to bear with overused Uber examples. Additionally, Andrew could have added in non Silicon Valley based product use cases to make this very important work more useful to a much broader audience.

All that said, despite my complaints about the length --- this is one of the best business books ever - strongly recommended.
Útil
 Reportar
Kurt C. Davis
4.0 de 5 estrellas Some interesting info but a bit verbose
Calificado en Estados Unidos el 6 de noviembre de 2022
Compra verificada
This book is really for someone who is starting a new marketplace — which I am. I took away some good points but those have to be uncovered in the chapters. The book is not that well written. I had a difficult time completing it; the stories often didn’t seem on point and forced. His introductions are not clear and end of chapters have no summaries. I think he needs a proper business editor to help him next time. Nonetheless you may get a few nuggets. I’d suggest to focus on his one experience at Uber with clear points and then add some anecdotes from others.
A 6 personas les resultó útil
Útil
 Reportar
Shankar Saikia
5.0 de 5 estrellas Fabulous, obviously :)
Calificado en Estados Unidos el 2 de enero de 2022
Compra verificada
I summarized my review as “fabulous, obviously” because Andrew Chen, from my reading of his newsletter, tweets etc over the years, seems to know this content absolutely “cold”. He IS the guru.
Among the many things I liked about the book is it’s structure that matches the “stages of the cold start framework” (Figure 8 on page 44 of the hardcover edition). The stories (“case studies” as we call them in enterprise software sales) are well written, short and easy to read.
I read the first half of the book diligently, taking notes, highlighting, re-reading sections etc. I read the second half a lot faster and skimmed quite a few sections.
Strange as this may sound, one of the best parts about the book is in the “acknowledgments” section (last “chapter”) where Andrew gives credit to everyone that helped him write and produce the book. One realizes that it takes a village to raise a child, produce a book, close a deal etc.
One final note: my standard for a truly amazing book is “is it worth reading a second
time?”. My favorite books (eg., “Thinking Fast and Slow” by Kahneman, “Ascent of Money” by Niall Ferguson, “The Future of Money” by Prasad, “Naked Economics” and “Naked Money” by Wheelan, “Basic Economics” by Sowell … these come to mind) are ones that I’ve read multiple times. Does “The Cold Start .. “ make that list ?
…. The answer is “no”, and the main reason is that the topic is a little dry and unrelated to my core love of economics, finance, neuroscience and lately geopolitics…
However, I recommend every tech marketeer read this book.
Awesome job Andrew Chen !
A 12 personas les resultó útil
Útil
 Reportar
Rick
5.0 de 5 estrellas Must read for founders
Calificado en Estados Unidos el 23 de junio de 2024
Compra verificada
Excellent book covering the nuances of network effects! Will stay with me on my founder journey for a long time!
Útil
 Reportar
Pranab Majumder
5.0 de 5 estrellas Know what you are reading, it could be golden
Calificado en Estados Unidos el 10 de noviembre de 2023
Compra verificada
If you are contemplating creating a SaaS platform or app (and have the coding side taken care of), where you will either depend upon user engagement for growth, or have a two-sided matching situation, this should be on your bookshelf. This draws upon a very light framework to present numerous examples over the past 15 years which show how all the successful and unsuccessful ideas worked (or did not work).

Reading this book helped me connect a number of disparate facts most of us may know about many companies of our interest- Uber, Slack, Zoom, FB, Twitch, Tinder and many more. Andrew was in the ring for many of these fights, and has had a ringside seat for many more, thanks to his role at Andreessen Horowitz. There are as many examples of when some approaches do not work, as there are of when they do work- that helps understand these concept so much better. As Tolstoy said, "All successful software companies are alike, every unsuccessful ones is unsuccessful in their own way." (my memory is a bit hazy, apologies).

If you are a high level strategy person who is not directly involved in a software company, this book may not do that much for you- it starts from the general idea that Network Effects are contexts in which the connections become more valuable as more people join the network, and then breaks it down just one level lower- think of it as the Bass Diffusion curve of SaaS products meets Network Effects, with a side of Crossing the Chasm put in (repeatedly). Nothing more to add, except a wealth of examples, giving you something to think about.

What really put the icing on the cake for me was the very last section- how it can all implode after you have taken over the world. (Don't just jump to the last section, it is a payoff for having assimilated the rest of the material).

This book will reflect where you are coming from, when this catches your eye. For a book that was published just a couple of years ago (2021), it could have received a bit more traction. My conjecture is that this may be because Mr. Chen wrote this as a way to clear his head and put his thoughts down in a structured manner, rather than become a famous pop business author. Thank you for writing this book, Andrew.
A 3 personas les resultó útil
Útil
 Reportar
Magnus
4.0 de 5 estrellas great primer on network effect but it could be shorter
Calificado en Estados Unidos el 9 de diciembre de 2022
Compra verificada
The book contains wonderful framework to understand network effect and contain great examples from the real world. Although i strongly feel this could be shorter
A 2 personas les resultó útil
Útil
 Reportar

Opiniones más destacadas de otros países

Traducir todas las opiniones al Español
Mike Hayden
5.0 de 5 estrellas Deep understanding of platforms and marketplaces
Calificado en el Reino Unido el 30 de marzo de 2024
Compra verificada
This book is like the bible for marketplace startups. Filled with practical advice based on real-world experience.
Reportar
FEDERICO
5.0 de 5 estrellas L'autore non smentisce.
Calificado en Italia el 24 de noviembre de 2022
Compra verificada
Ottimi spunti per approfondire e scovare nuovi punti di visti su temi davvero importanti per sviluppare strategicamente prodotti innovativi
Reportar
Bindi Dharia
5.0 de 5 estrellas Very useful book
Calificado en India el 10 de julio de 2022
Compra verificada
Am looking to start a network based product so very useful book. It gives some good concepts on how to think about the setup process in a stage wise manner. Would definitely recommend this book if you are thinking of a network based approach. Check out the number of bookmarks I have to make sure I come back to reference different points
Imagen del cliente
Bindi Dharia
5.0 de 5 estrellas Very useful book
Calificado en India el 10 de julio de 2022
Am looking to start a network based product so very useful book. It gives some good concepts on how to think about the setup process in a stage wise manner. Would definitely recommend this book if you are thinking of a network based approach. Check out the number of bookmarks I have to make sure I come back to reference different points
Imágenes en esta reseña
Imagen del cliente
Imagen del cliente
A 2 personas les resultó útil
 Reportar
RAGHUVEER
5.0 de 5 estrellas Detailed Descriptions of Operational challenges or setup of initial networks
Calificado en España el 5 de mayo de 2022
Compra verificada
Best book ever the way the things are described ,the order of the content and the in depth detailed step by step operational challenges faced by the big companies adds a lot of value to the users who want to build their own company
Reportar
Kevin Lösch
5.0 de 5 estrellas If you are an investors - must buy
Calificado en Alemania el 9 de enero de 2022
Compra verificada
I am an investor at an operational VC, even though we face those challenges with our portfolio companies every day, Andrew laid out new facettes very nicely. It is an amazing read for everyone!
Reportar

Informar de un problema


¿Este producto tiene contenido inapropiado?
Informar
¿Cree que este producto infringe los derechos de autor?
Informar
¿Este producto tiene problemas de calidad o formato?
Informar