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Colin Chapman: Inside the Innovator Hardcover – October 1, 2010
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"In his book on Chapman, Karl Ludvigsen takes a close look a the business and aerodynamic details - good and bad - that defined the man, and he comes up with and oft-told tale: that of the hero with the feet of clay. In the topical stakes, though, with a Bahar-led Lotus looking to reignite the company torch (some of which was originally done with stolen fire), the book will ultimately provide a compelling contrast between the Hethel of then and the one of now." - Autoblog.com
About the Author
Karl Ludvigsen has a distinguished record of accomplishment at senior levels throughout the worldwide motor industry. He has received wide recognition for his work as an editor, journalist, historian and author. Not only has he been employed at senior levels with Ford of Europe, Fiat North America, and General Motors, but he has also been involved in editorial roles with Motor Trend magazine, Auto Age, and Sports Car Illustrated and Car and Driver. Ludvigsen is in demand from the press of North America and Europe as a source of information on industry trends, and he is a frequent speaker at conferences. Currently, Ludvigsen acts as Chairman of Ludvigsen Associates Limited (a consulting company), Managing Director of Euromotor Reports Limited and Director of Ludvigsen Library Limited.
Top customer reviews
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This book dissects the subject into seven facets of the personality and explores each facet with interviews with persons intimate with Chapman. The book has many never before published original sketches by Chapman and photos that are new to readers and haven't been over exposed by less thorough authors.
A great book by a great author of a subject that I thought had just about been thoroughly cooked. Wonderful interviews with Peter Warr, who just recently passed away, capturing valuable insights that would have been lost forever.
Colin Chapman was not always right, although many of his associates were of the opinion that anything he said must be accepted without question or comment.
The reality is that when Colin Chapman was correct his creations in the motoring world were so far ahead of his contemporaries that he rightly deserves to be elevated to genius status.
The book is thoroughly researched and logically presented, and this makes the publication a must read for anybody with an interest in the Lotus vehicle brand.