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Excellent insight into the start-up, success, and demise of a wonderful lure manufacturer.A "must have" for Creek Chub lure collectors, or anyone interested in the company.I have used this book for reference many times while purchasing lures. Although the reference prices for various lures are not up to date (and of course they can't be, since value constantly changes, as is indicated by the author) they still give you a basis for determining the approximate value of lures.I'm glad I purchased it, as it is a tremendous asset for lure collectors