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Colonel Sanders and the American Dream (Discovering America (University of Texas Press)) Hardcover – April 15, 2012
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This book is simply not worth the time.
The second half of the book deals with the succession of corporate takeovers of KFC and their hapless efforts to grow/transform the already successful business, which resulted in frequent clashes with the franchisees and the Colonel's vision for what KFC ought to be. The end of the book descends into a diatribe that has Ozersky channeling the cranky Colonel himself as he lambasts the current corporate owners for plunging quality, expunging the words "Fried Chicken" from the brand name, and cheapening the Colonel's image by turning him into a cartoon mascot meant to appeal to kids afflicted with the latest Pokemon craze.
The latter half of the book may have been improved had Ozersky's argument been better developed (I personally never had any problem with the cartoon Sanders either, I thought he was funny!). Yet he does make a good case that all the faceless corporate restructuring failed to respect the heart of the product. Fried chicken is arguably the most "sit down" meal of all fast foods, and it lends itself much better to feelings of familial warmth than, say, Taco Bell or Burger King. The book ends on somewhat of a sour note, but it at least made me want to add a pilgrimage to the original Sanders Cafe to my "bucket" list :D
In essence, at the heart of the book is a love for the product and a love for the grandfatherly gentleman who made it all happen. I love fried chicken. I love you now too, Colonel Sanders. God bless umer'ca
Harland Sanders was an irascible entrepreneur who wasn't willing to rest on his laurels after the success of KFC. He was not cut out for the giant corporate world and it didn't know how to handle him or his chicken.
Most Recent Customer Reviews
Freshly made from all natural chicken infused with 11 herbs and spices, this book is finger licking good!Published 3 months ago by Jean
Very informative and entertaining! And to think its a real story to top it all off! Would highly recommend to everyone.Published on February 1, 2013 by Al G.