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Color - Messages & Meanings: A PANTONE Color Resource Paperback – November 29, 2006
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I really thought I was in for more of the same and I was right.
Leatrice, being the great color expert that she is has updated this book with newer associations and rationale behind the changes.
She could've just called it;
"The Pantone Guide to Communicating With Color Version 2"
But how boring is that?
Most people know that trends change as do ideals and views on the world around us. Because of this our affinities and associations with colors will also change. Sometimes slightly and sometimes dramatically.
Most color books dont really dive into this much, they simply give you some palettes and expect you to keep using them until your clients stop calling.
But with this new book not only does Leatrice give a bit more insight to color associative trends but she also ads a section about practical uses in media and point of sale (I know, I know... she kind of did in the last one too). She throws in some interesting little facts and tidbits as well as a few new color wheels for you to mill over.
Granted there is a lot of the same, you could almost pull a few paragraphs straight from the last book. But as I mentioned this one is just a bit more up to date.
As with the last book this is not a Pro's Guide to color association and theory.
What it is, is a fantastically comprehensive guide and reference with plenty of inspirational examples and palettes for you to paw through when you need a creative kick in the pants.
If your new to color theory and association, dont miss this book.Read more ›
But no one ever says anything about physiology and color. It's high time people paid attention. You could be making your body work a lot harder than it needs to, thanks to dear old Leatrice.
How about doing a little research, as I did, about how reflected light, or even the blue and ultraviolet from sunlight affect us? There is plenty of good research on the web. Or if you want me to send you a bibliography, drop a reply and include a way to get an e-document to you.
This book is an incredible resource for trendsetting color combinations for anyone making color choices. Whether your designing a new product for the home, a retailer buying at market, a graphic designer or an artist creating a new line of stationary, you will be inspired by this Pantone color resource.
Thank you Leatrice for providing this valuable color resource.
Most Recent Customer Reviews
I design and sell greeting cards but sometimes want to explore a different approach with color, this book did it for me, I have become quite enthusiastic and inspired again. Read morePublished 1 month ago by Catherine Sweeney
I got this book mainly to have some specific Pantone colors and combinations printed before my eyes. Read morePublished 5 months ago by Daniel P.
A great book on color theory. There are things in this book I would have never known. As an artist, I find this book to be one of my most valuable resources now.Published 19 months ago by D. B. WALTON
This is my absolute Favorite Go To Color book. This book is an excellent starting place for color schemes for any design project. Read morePublished 22 months ago by Amazon Customer