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Color Your Message: The Art of Digital Marketing and Social Media by [Caprelli, Lisa]
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Color Your Message: The Art of Digital Marketing and Social Media Kindle Edition

4.9 out of 5 stars 78 customer reviews

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Editorial Reviews

Review

"A successful businesswoman and accomplished artist, Lisa paints aconvincing case for the need for businesses to use digital media toreach an ever growing portion of the marketplace." - Tom Robinson,Public Relations Society of America (APR)

"We'reliving in a tumultuous time, ripe with change and exploration.  Lisapushes you toward new ways of thinking, and new ways of approachinginformation that helps expand your business growth to become morepowerful than ever."  - J Moody

From the Author

What Color Is Your Message?  
Some see their ideas as creative and act on their creative flair. Getting people to understand the tremendous opportunities to improve their business marketing led me to "Color Your Message!" Having had hundreds of conversations and interviews about business over the past several years, I found that there is a disconnect between people who have been in business over twenty years and the younger generation on how they receive their messages. Many older businesses who are experts in their field do not understand the social media components or understand what to do. Until just a few short years ago your business could survive with basic marketing, as simple as black and white. And then almost overnight everything changed with high-speed Internet and mobile devices that could deliver the world. Business marketing exploded into a full palette of colors.

We used to live in a society where it mattered if you had been a business owner for over 20 years. It used to be credible if you were in business even 30 or 40 years. Employees loved to say they worked with a company for decades. I feel that today, most people simply care about their bottom line cost and to some extent how they are found online. If you are not fully utilizing today's technology and tools you may get lost completely.

Product details

  • File Size: 5014 KB
  • Print Length: 191 pages
  • Simultaneous Device Usage: Unlimited
  • Publication Date: March 9, 2015
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00TQIR3SE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #334,212 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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TOP 100 REVIEWERon February 8, 2015
Format: Paperback
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on February 8, 2015
Format: Paperback|Verified Purchase
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Format: Paperback|Verified Purchase
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