Color Your Message: The Art of Digital Marketing & Social Media 1st Edition

4.7 out of 5 stars 81 ratings
ISBN-13: 978-1502728555
ISBN-10: 1502728559
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Editorial Reviews


"Lisa tells of her experience in spending over a million dollars on traditional media and marketing campaigns, and shares why faster, cheaper and longer-lasting digital marketing yields better results.  She paints a convincing case for the need for businesses to use digital tools to reach an ever growing portion of the marketplace." - Tom Robinson, Public Relations Society of America (APR)

"We're living in a tumultuous time, ripe with change and exploration.  Lisa pushes you toward new ways of thinking, and new ways of approaching information that helps expand your business growth to become more powerful than ever."  - J Moody

"With personal stories, humor, and practical advice, as well as inspiration, Lisa has written a clear, and very practical, manual on how to get your brand, your business, and your story to the public, using completely free tools." -Robert Miller

From the Author

What Color Is Your Message?  
Some see their ideas as creative and act on their creative flair. Getting people to understand the tremendous opportunities to improve their business marketing led me to "Color Your Message!" Having had hundreds of conversations and interviews about business over the past several years, I found that there is a disconnect between people who have been in business over twenty years and the younger generation on how they receive their messages. Many older businesses who are experts in their field do not understand the social media components or understand what to do. Until just a few short years ago your business could survive with basic marketing, as simple as black and white. And then almost overnight everything changed with high-speed Internet and mobile devices that could deliver the world. Business marketing exploded into a full palette of colors.

We used to live in a society where it mattered if you had been a business owner for over 20 years. It used to be credible if you were in business even 30 or 40 years. Employees loved to say they worked with a company for decades. I feel that today, most people simply care about their bottom line cost and to some extent how they are found online. If you are not fully utilizing today's technology and tools you may get lost completely.

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Reviewed in the United States on February 8, 2015
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Top international reviews

5.0 out of 5 stars A must-read for both business owners and marketing pros
Reviewed in Canada on March 21, 2015
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