Color Your Message: The Art of Digital Marketing & Social Media 1st Edition
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"Lisa tells of her experience in spending over a million dollars on traditional media and marketing campaigns, and shares why faster, cheaper and longer-lasting digital marketing yields better results. She paints a convincing case for the need for businesses to use digital tools to reach an ever growing portion of the marketplace." - Tom Robinson, Public Relations Society of America (APR)
"With personal stories, humor, and practical advice, as well as inspiration, Lisa has written a clear, and very practical, manual on how to get your brand, your business, and your story to the public, using completely free tools." -Robert Miller
From the Author
Some see their ideas as creative and act on their creative flair. Getting people to understand the tremendous opportunities to improve their business marketing led me to "Color Your Message!" Having had hundreds of conversations and interviews about business over the past several years, I found that there is a disconnect between people who have been in business over twenty years and the younger generation on how they receive their messages. Many older businesses who are experts in their field do not understand the social media components or understand what to do. Until just a few short years ago your business could survive with basic marketing, as simple as black and white. And then almost overnight everything changed with high-speed Internet and mobile devices that could deliver the world. Business marketing exploded into a full palette of colors.
We used to live in a society where it mattered if you had been a business owner for over 20 years. It used to be credible if you were in business even 30 or 40 years. Employees loved to say they worked with a company for decades. I feel that today, most people simply care about their bottom line cost and to some extent how they are found online. If you are not fully utilizing today's technology and tools you may get lost completely.
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Written in a style that is so reader friendly that putting her book down is as difficult as prying yourself away from a really fine novel, Lisa combines hard facts, statistics, well researched proof, and excellent graphics (Lisa is also an artist), and she FINALLY has placed in our hands a book that explains the importance of the internet cosmos in replacing the now nearly extinct forms of advertising (read radio, newspaper, television, flier, yellow pages etc) with the use of all aspects of the internet and social media.
To list all of the aspects of the book that are helpful would mean transferring the entire book into a review. But for this reader/reviewer the aspect of her book that is most useful and fascinating is her patience in teaching us exactly what the various forms of ether communication are, how they came about, how they work and how to make use of them. From Google, to Facebook, to LinkedIn, Twitter, Instagram, SnapChat, Hashtag and what those seemingly mysterious items such as SEO, logo, clip art, YouTube and on and on and on - few people have the depth of experience and advice about how to use these to our benefit in every area of our lives.
All of this is shared as from a best friend. EXCELLENT and of course Highly Recommended! Grady Harp, February 15
It's Tough To Get Started
Advertising is a tough market. No matter where you turn, you're always faced with the next big thing. No matter how you try, there's always someone with more money in the pot than you, deciding the next big marketing trend. So, how do you offset the difference? Is there any better way to reach out to the most important places to pick up potential clients and business than the social media sites we've created to represent ourselves?
The reality is, it doesn't matter how much we've spent to advertise, it's all just a drop in the hat, and the costs of advertising end up being irrelevant unless you're getting the attention that you need. The great thing about this book is that you'll learn more and more about what actually works and what doesn't. Marketing is all about expanding your audience, gaining leverage with technology, and working your advantages with products and service to get your business booming to get on your feet again.
What's awesome about Color Your Message is that it gives you MARKETING POWER and strategy that is from someone else’s proven experience.
You will learn:
-How to brand your business to gain purpose and success
-How to push the status quo in your favor to gain an advantage in innovation and marketing
-Over 23 powerful Owner Questions to help you define YOUR business
-Powerful Tips about Positioning Your Name and Establishing Yourself on Google
-Working with traditional and new media sources in a completely different way than before, and trust us you need to revamp your media approaches
-Gain insight on how to utilize the video-centric side of the net, cashing in on 2/3 of the world's mobile traffic, as 25 percent of all YouTube time is spent on Mobile sources
-Work by yourself to run your OWN business
-Learning the ins and outs of social media tools
-Learning how to identify with your target audiences and markets
-Combining strategies to help create a winning team approach that doubles or triples your monetary ways
You have so much to gain by picking up Color Your Message. It provides excellent and extensive information in a way that's not boring or hum-drum. Get all of the information you need to succeed on the back of Lisa Caprelli's information- as you learn exactly what you need to get to a successful place with your marketing strategy.
I highly recommend this book to any business professional or self-employed visionary looking to change their business outlook in positive ways – by adding color to your life!