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Color Your Message: The Art of Digital Marketing & Social Media Paperback – December 4, 2014
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"Lisa tells of her experience in spending over a million dollars on traditional media and marketing campaigns, and shares why faster, cheaper and longer-lasting digital marketing yields better results. She paints a convincing case for the need for businesses to use digital tools to reach an ever growing portion of the marketplace." - Tom Robinson, Public Relations Society of America (APR)
"With personal stories, humor, and practical advice, as well as inspiration, Lisa has written a clear, and very practical, manual on how to get your brand, your business, and your story to the public, using completely free tools." -Robert Miller
From the Author
What Color Is Your Message?
Some see their ideas as creative and act on their creative flair. Getting people to understand the tremendous opportunities to improve their business marketing led me to "Color Your Message!" Having had hundreds of conversations and interviews about business over the past several years, I found that there is a disconnect between people who have been in business over twenty years and the younger generation on how they receive their messages. Many older businesses who are experts in their field do not understand the social media components or understand what to do. Until just a few short years ago your business could survive with basic marketing, as simple as black and white. And then almost overnight everything changed with high-speed Internet and mobile devices that could deliver the world. Business marketing exploded into a full palette of colors.
We used to live in a society where it mattered if you had been a business owner for over 20 years. It used to be credible if you were in business even 30 or 40 years. Employees loved to say they worked with a company for decades. I feel that today, most people simply care about their bottom line cost and to some extent how they are found online. If you are not fully utilizing today's technology and tools you may get lost completely.
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Written in a style that is so reader friendly that putting her book down is as difficult as prying yourself away from a really fine novel, Lisa combines hard facts, statistics, well researched proof, and excellent graphics (Lisa is also an artist), and she FINALLY has placed in our hands a book that explains the importance of the internet cosmos in replacing the now nearly extinct forms of advertising (read radio, newspaper, television, flier, yellow pages etc) with the use of all aspects of the internet and social media.
To list all of the aspects of the book that are helpful would mean transferring the entire book into a review. But for this reader/reviewer the aspect of her book that is most useful and fascinating is her patience in teaching us exactly what the various forms of ether communication are, how they came about, how they work and how to make use of them. From Google, to Facebook, to LinkedIn, Twitter, Instagram, SnapChat, Hashtag and what those seemingly mysterious items such as SEO, logo, clip art, YouTube and on and on and on - few people have the depth of experience and advice about how to use these to our benefit in every area of our lives.
All of this is shared as from a best friend. EXCELLENT and of course Highly Recommended! Grady Harp, February 15
The author agrees with my point of view that so many people seem to spend too much time on Facebook when there are so many other things that can be done to help your online presence. If this sounds like you but you are not really sure what you should be doing instead, check out this book.
It is easy to read and easy to use. There are step by step explanations on how and why to use Facebook, Google, Linked In, Youtube, and other methods to maximize your marketing impact.
A great little book that should be on every business person's bookshelf.
Most recent customer reviews
I have ran many successful business and must admit technology has moved at the speed of lighning.Read more