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Come Together: The Business Wisdom of the Beatles Hardcover – March 21, 2011
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"The insight and wisdom Courtney and Cassidy have drawn from the Beatles Brand . . . and pulled into Come Together will surely give savvy and season to aid those who look to be legendary in their chosen field." --LOUISE HARRISON, sister to George Harrison
"Richard and George's book is a great way to follow a Fab formula for success." --JOE JOHNSON, host of the nationally syndicated Beatle Brunch Radio Show
"An entertaining and compelling case for the Beatles as business models." --KEN PAULSON, columnist and host of TV's Speaking Freely
"Perhaps one of the most useful business books written in ages, Come Together is the perfect balance between an enjoyable read and a valuable resource." --WILLIAM S. DECKER, Founder and Managing Member of Decker Wealth Management, LLC
"Beatles scholar Richard Courtney and business writer George Cassidy illustrate in this insightful how-to guide how the Beatles seized control of their careers--and how you can, too." --MICHAEL MCCALL, veteran music journalist and editor at the Country Music Hall of Fame and Museum
"I never thought anyone could come up with a new view of the Beatles' story, but Richard and George have and give fresh insight to Beatles business." --TONY BRAMWELL, author of Magical Mystery Tour and former CEO of Apple Records and Apple Films
"One of the most innovative books ever on the Beatles." --Larry Kane, author of Ticket To Ride and Lennon Revealed
“Treat[s] the Beatles’ successes and failures as a sort of Rosetta Stone not just for aspiring rock stars, but also for businesspeople everywhere…It’s an intriguing idea.”
Amy Wallace, The New York Times
“Once you read Come Together, you’ll never look at the Fab Four the same way again.”
Rieva Lesonsky, SmallBizDaily.com
“Come Together is one of the most innovative books ever on the Beatles. They don’t teach it like this in business school, but they should. It’s like getting an MBA from the greatest band in history.”
Larry Kane, Author of Ticket to Ride and the New York Times bestseller Lennon Revealed
Top Customer Reviews
The authors do a great job identifying the nuggets of truth from the career of the Beatles from beginning to The End. Well planned out and while it is chronological, it doesn't need to be read in order. Just flip it open and start reading.
By Richard Courtney and George Cassidy.
Even a potentially dry as dust subject as the study of business models can be enlivened when the subject of the analysis is The Beatles, and under the sure hands of successful businessmen and uber-Beatles fans Richard Courtney and George Cassidy, both Nashville residents, this book certainly makes for a lively and enlightening read.
In a format of one hundred bite-sized chapters, liberally garnished with Beatle-speak and judicious use of lyric snippets, the authors engage in a helter-skelter ride that parallels the fabled and often documented career of the Fab Four from the viewpoint of a business model which must be viewed as one of the most successful of all time.
While acknowledging the sometimes random and happenstance nature of the legendary venture, the authors are able to draw lessons from all of it, and impart them to the reader in a style that is far from dryly academic, and conveys the breathless excitement that accompanied the timeless phenomenon that was The Beatles.
This volume should appeal to die-hard Beatles completists and up and comers alike. Highly recommended.
Something I also appreciated about this book is its treatment of the inevitable transition, so often denigrated, from Beatles to solo careers. Write the authors: "Would we rather have 'Pastic Ono Band' and 'All Things Must Pass', or John and George singing along dispiritedly on 'Uncle Albert/Admiral Halsey'? Eventually, the diverse ideas and perspectives yielded multiple masterpieces, none of which could be said to be very similar to the others'." Indeed, "[T]he body of work delivered by the emancipated solo artists was arguably as good as anything they had ever done, and song for song some of the best work they ever would accomplish. They had to be great and they were." "Harrison...said that the spirit of the Beatles had passed to the Monty Python comedy troupe...In some ways, however, the Beatles were their own successors..." Amen to that--from those of us for whom the dream was never over.