Save Big On Open-Box & Pre-owned: Buy "Come Together: The Business Wisdom of the Beatles” from Amazon Warehouse Deals and save 51% off the $24.95 list price. Product is eligible for Amazon's 30-day returns policy and Prime or FREE Shipping. See all Open-Box & Pre-owned offers from Amazon Warehouse Deals.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Come Together: The Business Wisdom of the Beatles Hardcover – March 21, 2011
Excel 2016 For Dummies Video Training
Discover what Excel can do for you with self-paced video lessons from For Dummies. Learn more.
Customers Who Bought This Item Also Bought
Special Offers and Product Promotions
"The insight and wisdom Courtney and Cassidy have drawn from the Beatles Brand . . . and pulled into Come Together will surely give savvy and season to aid those who look to be legendary in their chosen field." --LOUISE HARRISON, sister to George Harrison
"Richard and George's book is a great way to follow a Fab formula for success." --JOE JOHNSON, host of the nationally syndicated Beatle Brunch Radio Show
"An entertaining and compelling case for the Beatles as business models." --KEN PAULSON, columnist and host of TV's Speaking Freely
"Perhaps one of the most useful business books written in ages, Come Together is the perfect balance between an enjoyable read and a valuable resource." --WILLIAM S. DECKER, Founder and Managing Member of Decker Wealth Management, LLC
"Beatles scholar Richard Courtney and business writer George Cassidy illustrate in this insightful how-to guide how the Beatles seized control of their careers--and how you can, too." --MICHAEL MCCALL, veteran music journalist and editor at the Country Music Hall of Fame and Museum
"I never thought anyone could come up with a new view of the Beatles' story, but Richard and George have and give fresh insight to Beatles business." --TONY BRAMWELL, author of Magical Mystery Tour and former CEO of Apple Records and Apple Films
"One of the most innovative books ever on the Beatles." --Larry Kane, author of Ticket To Ride and Lennon Revealed
“Treat[s] the Beatles’ successes and failures as a sort of Rosetta Stone not just for aspiring rock stars, but also for businesspeople everywhere…It’s an intriguing idea.”
Amy Wallace, The New York Times
“Once you read Come Together, you’ll never look at the Fab Four the same way again.”
Rieva Lesonsky, SmallBizDaily.com
“Come Together is one of the most innovative books ever on the Beatles. They don’t teach it like this in business school, but they should. It’s like getting an MBA from the greatest band in history.”
Larry Kane, Author of Ticket to Ride and the New York Times bestseller Lennon Revealed
Top Customer Reviews
The authors do a great job identifying the nuggets of truth from the career of the Beatles from beginning to The End. Well planned out and while it is chronological, it doesn't need to be read in order. Just flip it open and start reading.
By Richard Courtney and George Cassidy.
Even a potentially dry as dust subject as the study of business models can be enlivened when the subject of the analysis is The Beatles, and under the sure hands of successful businessmen and uber-Beatles fans Richard Courtney and George Cassidy, both Nashville residents, this book certainly makes for a lively and enlightening read.
In a format of one hundred bite-sized chapters, liberally garnished with Beatle-speak and judicious use of lyric snippets, the authors engage in a helter-skelter ride that parallels the fabled and often documented career of the Fab Four from the viewpoint of a business model which must be viewed as one of the most successful of all time.
While acknowledging the sometimes random and happenstance nature of the legendary venture, the authors are able to draw lessons from all of it, and impart them to the reader in a style that is far from dryly academic, and conveys the breathless excitement that accompanied the timeless phenomenon that was The Beatles.
This volume should appeal to die-hard Beatles completists and up and comers alike. Highly recommended.
Something I also appreciated about this book is its treatment of the inevitable transition, so often denigrated, from Beatles to solo careers. Write the authors: "Would we rather have 'Pastic Ono Band' and 'All Things Must Pass', or John and George singing along dispiritedly on 'Uncle Albert/Admiral Halsey'? Eventually, the diverse ideas and perspectives yielded multiple masterpieces, none of which could be said to be very similar to the others'." Indeed, "[T]he body of work delivered by the emancipated solo artists was arguably as good as anything they had ever done, and song for song some of the best work they ever would accomplish. They had to be great and they were." "Harrison...said that the spirit of the Beatles had passed to the Monty Python comedy troupe...In some ways, however, the Beatles were their own successors..." Amen to that--from those of us for whom the dream was never over.
What I found most appealing is that each chapter was literally a few pages, which made this book very easy and enjoyable to read. Through the biographical experiences we are able to apply many lesons into our own lives and encounters.
I would say that the theme of this book is the fact what made the Beatles the greatest rock band ever is that they had the DESIRE AND PASSION TO BECOME the greatest rock band ever. From there history was made the way we know it today.
All of the lessons from this book can be applied not just to any business, but to any project or mission that one wants to succeed at.
I highly recommend this book to anyone that wants to succeed in anything they set out to do. Period.
You will definitely not be disappointed.
Most Recent Customer Reviews
Good read, provides a lot of details that I didn't know about the business of the Beatles. Some interesting applications for all business models.Published on April 12, 2014 by Jeannie
I remember growing up as a kid and eating as a family at the dinner table. After dinner my dad would first put on his Beatles albums and start cleaning up the kitchen and doing the... Read morePublished on September 23, 2013 by Jim Serger
This book is barely tangentially related to Beatles. It's mostly a standard-issue, generic, succeed-in-biz-with-upbeat-attitude throwaway. Don't know how/why Beatles, Inc. Read morePublished on September 16, 2013 by Scott Whited
An easy to read book that through the history of the beatles introduces you to some fundamental principles of business management in a simple and pleasant way.Published on August 11, 2013 by Ricardo A Garcia
I chose the rating on behalf of someone who received the book from me as a gift because he is a rock and roll musician and i thought he might find the business aspect of the... Read morePublished on July 2, 2013 by John F. Conte, Sr.
Everything was in a perfect condition, great book, it was new and without a scratch, I absolutely loved it, a must havePublished on April 11, 2012 by Aldo Rebolloso Garza
Totally fascinating. Very well written and researched. And, very educational. LOVED it. A must for any Beatle fan. 10 stars.Published on August 26, 2011 by J. Follis