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Come Together: The Business Wisdom of the Beatles Hardcover – March 21, 2011
"[A] Rosetta Stone not just for aspiring rock stars, but also for businesspeople everywhere.""--The New York Times "
"The insight and wisdom Courtney and Cassidy have drawn from the Beatles Brand . . . and pulled into Come Together will surely give savvy and season to aid those who look to be legendary in their chosen field." --LOUISE HARRISON, sister to George Harrison
"Richard and George's book is a great way to follow a Fab formula for success." --JOE JOHNSON, host of the nationally syndicated Beatle Brunch Radio Show
"An entertaining and compelling case for the Beatles as business models." --KEN PAULSON, columnist and host of TV's Speaking Freely
"Perhaps one of the most useful business books written in ages, Come Together is the perfect balance between an enjoyable read and a valuable resource." --WILLIAM S. DECKER, Founder and Managing Member of Decker Wealth Management, LLC
"Beatles scholar Richard Courtney and business writer George Cassidy illustrate in this insightful how-to guide how the Beatles seized control of their careers--and how you can, too." --MICHAEL MCCALL, veteran music journalist and editor at the Country Music Hall of Fame and Museum
"I never thought anyone could come up with a new view of the Beatles' story, but Richard and George have and give fresh insight to Beatles business." --TONY BRAMWELL, author of Magical Mystery Tour and former CEO of Apple Records and Apple Films
"One of the most innovative books ever on the Beatles." --Larry Kane, author of Ticket To Ride and Lennon Revealed
“Treat[s] the Beatles’ successes and failures as a sort of Rosetta Stone not just for aspiring rock stars, but also for businesspeople everywhere…It’s an intriguing idea.”
Amy Wallace, The New York Times
“Once you read Come Together, you’ll never look at the Fab Four the same way again.”
Rieva Lesonsky, SmallBizDaily.com
“Come Together is one of the most innovative books ever on the Beatles. They don’t teach it like this in business school, but they should. It’s like getting an MBA from the greatest band in history.”
Larry Kane, Author of Ticket to Ride and the New York Times bestseller Lennon Revealed
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Top customer reviews
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What I found most appealing is that each chapter was literally a few pages, which made this book very easy and enjoyable to read. Through the biographical experiences we are able to apply many lesons into our own lives and encounters.
I would say that the theme of this book is the fact what made the Beatles the greatest rock band ever is that they had the DESIRE AND PASSION TO BECOME the greatest rock band ever. From there history was made the way we know it today.
All of the lessons from this book can be applied not just to any business, but to any project or mission that one wants to succeed at.
I highly recommend this book to anyone that wants to succeed in anything they set out to do. Period.
You will definitely not be disappointed.
Most recent customer reviews
By Richard Courtney and George Cassidy.
Even a potentially dry as dust subject as the study of business models...Read more