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Paul Ingrassia

Comeback: The Fall & Rise of the American Automobile Industry Paperback – October 18, 1995

by Paul Ingrassia (Author), Joseph B. White (Author)

4.5 53 ratings

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In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.

Print length

512 pages
Language

English
Publisher

Simon & Schuster
Publication date

October 18, 1995
Dimensions

5.5 x 1.7 x 8.5 inches
ISBN-10

0684804379
ISBN-13

978-0684804378
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Editorial Reviews

Review

Jonathan Yardley The Washington Post Book World A case study of the price that human vanity exacts....The authors have told the story of Detroit's fall and rise comprehensively and lucidly, and have connected it to the larger story of an emerging global economy in which American industry "no longer could...be led solely by people whose world view was limited to the American midwest."

Business Week Comeback...wraps a dozen years of turmoil into a compelling saga....Ingrassia and White...spin a yarn that will entertain readers beyond the industry.

Alexander Wright Library Journal The definiteve recent history of the American automobile industry...at once engrossing and packed with valuable information...flawlessly researched...highly recommended.

About the Author

Paul Ingrassia, formerly the Detroit bureau chief for The Wall Street Journal and later the president of Dow Jones Newswire, is the deputy editor-in-chief of Reuters. Winner of the Pulitzer Prize in 1993 (with Joseph B. White) for reporting on management crises at General Motors, he is the author of Crash Course: The American Automobile Industry’s Road from Glory to Disaster.

Product details

Publisher ‏ : ‎ Simon & Schuster; Revised ed. edition (October 18, 1995)
Language ‏ : ‎ English
Paperback ‏ : ‎ 512 pages
ISBN-10 ‏ : ‎ 0684804379
ISBN-13 ‏ : ‎ 978-0684804378
Item Weight ‏ : ‎ 1.47 pounds
Dimensions ‏ : ‎ 5.5 x 1.7 x 8.5 inches

Best Sellers Rank: #3,262,637 in Books (See Top 100 in Books)
- #2,386 in Development & Growth Economics (Books)
- #4,173 in Company Business Profiles (Books)
- #6,267 in Economic History (Books)

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4.5 53 ratings

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Paul Ingrassia

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Paul Ingrassia is the former Detroit bureau chief for The Wall Street Journal. Winner of the Pulitzer Prize in 1993 (with Joseph B. White) for reporting on management crises at General Motors, Ingrassia has chronicled the auto industry for more than twenty-five years. His latest book, "Crash Course: the American Automobile Industry's Road from Glory to Disaster," is the first book published about the 2009 bailouts and bankruptcies of General Motors and Chrysler. The Daily Show with Jon Stewart, Meet the Press, the PBS Newshour, CNBC, National Public Radio and more. He's a frequent op-ed contributor to The Wall Street Journal, Edmunds.com and other publications.

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MattR

Awesome Book

Reviewed in the United States 🇺🇸 on July 15, 2023

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This is perhaps the best read of the auto industry in the US there is. One just wishes these two authors could write out a sequel to this about 2012. Since I have already read quite a bit about the auto industry already it wasn't surprising GM took the big if not the biggest chunk of the book. But there was quite a bit info about other automakers Ford & Chrysler and also Toyota & Honda as well. Generally the 1st half chronicles the decline (especially of GM) and the 2nd half the efforts to match the Japanese automakers (the Opel Eisenach chapter is especially inspiring there). It ends on the positive note (this being 1994) that makes the reader think the big 3 were on the definitive mend then. Too bad there is little about Saturn but from pieces here & there already it was a common knowledge among auto circles it was a financial disaster for the GM's bottom line. That is why I mentioned one wonders what the authors would have written 10-15 years later. Ingrassia did write a sequel of sorts but that had mainly concentrated on the bankruptcy saga in quite a detail but he did mention at one point the SUV craze & the late 90s booming economy had caused the Japanese inspired reforms of the early 90s to fade. As a result the big 3 never institutionalized the reforms they made spending their energies on pointless auto unrelated acquisitions, stock buybacks, & mergers.

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Algona

Fantastic and still relevant book

Reviewed in the United States 🇺🇸 on August 5, 2019

Verified Purchase

This is one of the best book I have read for a long time and I read a lot. I am a car enthusiast and like to drive and work on my cars. And I also like to read about car manufacturing and how cars are built in general. Building cars is very difficult as Tesla's experience shows. Even the current richest corporation, Apple, gave up. It is a lot harder to make cars than phones, laptops and gadgets. A lot more moving parts which have to work in all conditions. Heck, cars these days have several computers and at least one tablet inside. This book provided me with a different perspective not only about car manufacturing but business in general. It chronologically follows how GM came down from the largest and richest corporation in the world controlling over 50% of the US market to almost complete collapse in the space of a bit over a decade. One bad decision after another. Ford and especially Chrysler didn't fare much better. I do own one GM car and I love it. I won't trade it for anything else right now.
After reading this book, I look at Japanese car manufacturers in the different way. Most of their cars are not really Japanese. They have the highest percent of US parts. They provide jobs to US suppliers and their profits. Sure, their car profits go overseas but so what? They are small compare to the profits of all suppliers right here. And FCA is an Italian company if you think that way. "Imported from Detroit"... Really? By way of Italy and London? Reading this book makes you appreciate how difficult designing and selling cars is. It's a cut throat business. The margins are so low that other industries just scoff. It takes years to design a car and by the time it hits the market, consumer sentiments has changed and then it may be a flop. At the same time other cars which don't make any sense but sell like hotcakes: Toyota Corolla and For Explorer come to mind. Neither one of them is a good driver or has the best features. And in the case of the Explorer is not super reliable either. The Corolla only moves you from point A to point B. Yet, they sell like hotcakes. I still can't figure out why people buy a BMW X6 as another example. It's big and heavy like the X5 but it's rear headroom is compromised and half the cargo is missing. I guess people want to display status that they are so successful that can afford an expensive car just for the heck of it and need another more practical car.

4 people found this helpful

Helpful

jp02139

Chronicle of American auto industry (aka still falling industry)

Reviewed in the United States 🇺🇸 on October 2, 2011

Verified Purchase

Finally finished this book which has been on my bookshelf about 3 years with slow progress. It is primarily about the US auto industry from 60s to early 90s and covers big 3 companies and many people who made careers with the once thriving industry.

This is my second book on the auto industry history after 'My Years with General Motors' which I particularly liked as a story of market evolution from fragmented one to mature one.

The book is composed of two parts, old lions and new lions. In addition to learn how new Japanese players played the game which is different from how the incumbents' played, it is also very informative to see the market history of FIAT's long aspiration on entering the US market and how VW played in 90s. Almost like watching 'Rashomon' - the same story told by many other players.

What I can take from the book in addition to detailed historical knowledge of the US auto industry is that how each people described in the book made their career - love what you do, do hard work, take a calculated risk, and survive politics. This can be used as a good reference to other maturing industries as well as fledgling industries whichever level we play in the game.

4 people found this helpful

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Bradley Martin

Good read for car nuts that did not grow up in the 60's or 70's

Reviewed in the United States 🇺🇸 on January 22, 2015

Verified Purchase

I discovered this book when I was poking around my community college library years ago. I really enjoyed it. I am a car guy so learning about the US auto industry in the late 70's 80's and early 90's was a treat. I grew up in the 80's so I missed a lot of this stuff. The book goes into a lot of detail and is quite informative.

2 people found this helpful

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Richard Newton

Great Book - But Dated

Reviewed in the United States 🇺🇸 on September 20, 2013

Verified Purchase

I really liked this book. It's well written and well researched. Unfortunately the conclusion was totally wrong. They thought the American auto industry had not only survived but that it would prosper in the future. A few years after the book was written Chrysler and GM both went into bankruptcy. The information in the book is still solid. It's just the conclusion that's wrong.

6 people found this helpful

Helpful

xpagalejandro

Partial view

Reviewed in the United States 🇺🇸 on April 10, 2013

Verified Purchase

Is a partial view of the global problem of the car in the entire world. One day, you Americans must to begin to think that your problems are also problems of the world. When it happens,may be, and just maybe that you understand your own troubles

Helpful

A J Donnelly III

Good Review of the Details

Reviewed in the United States 🇺🇸 on August 2, 2015

Verified Purchase

Good book from good author.

Reviewed in the United States 🇺🇸 on May 1, 2014

Verified Purchase

This is an amazingly well researched book and is very entertaining and readable. If you like cars and are interested in how they are designed, made, sold etc., you will enjoy this.

Helpful

Top reviews from other countries

Bruno Werndl

Printing made at a copy shop

Reviewed in Germany 🇩🇪 on February 4, 2022

Verified Purchase

Cover and content is great, but parts are outdated. Interesting for car guys. Print is really bad. Letters are by far from sharp, picturs look like from a worn out copier.

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