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The Commercialization of Intimate Life: Notes from Home and Work Paperback – April 24, 2003
| Arlie Russell Hochschild (Author) Find all the books, read about the author, and more. See search results for this author |
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These essays, rich with the details of everyday life, explore larger social issues by looking at a series of intimate moments in people's lives. Among them, "Love and Gold" investigates the globalization of love by focusing on care workers who leave their own children and elderly to care for children and the elderly in wealthy countries. In "The Commodity Frontier," Hochschild considers an Internet ad for a "beautiful, smart, hostess, good masseuse―$400/week," and explores our responses to personal services for hire. In "From the Frying Pan into the Fire" she asks if capitalism is a religion. In addition to these recent essays, several of Hochschild's important early essays, such as "Inside the Clockwork of Male Careers," have been revised and updated for this collection.
- Print length322 pages
- LanguageEnglish
- PublisherUniversity of California Press
- Publication dateApril 24, 2003
- Dimensions6 x 0.8 x 9 inches
- ISBN-100520214889
- ISBN-13978-0520214880
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Editorial Reviews
Review
From the Inside Flap
"In this set of penetrating and engaging essays, Arlie Hochschild explores the persistent problems of intimacy, family, and care in an increasingly globalized consumer capitalism. Hochschild applies the trademark perception, originality, and human-ness that has made her one of the country's most distinguished and productive sociologists. With their impressive weave of sociological theory, ethnographic research, and analyses of popular culture, these essays are a tour de force."--Juliet Schor, author of The Overspent American
"In her new book Arlie Hochschild takes a major step beyond The Second Shift and The Time Bind by illuminating the achievements and pitfalls of what she rightly characterizes as the stalled revolution for gender equality. Hochschild shows that the idea of the traditional nuclear family, or 'family values, ' is not the solution to all our social problems, but a monumental hoax. Only major changes in the institutional context of family and work can create the conditions for the warm family life that most Americans want."--Robert Bellah, Professor of Sociology, Emeritus, University of California, Berkeley
"In these remarkable essays, Hochschild breaks the well-established academic rule that to be profound you also have to be obscure. She subtly traces the cultural and structural trends that have objectified and commodified intimacy, emotion, personal commitment, and family life. Her messages are rarely rosy, but never fatalistic, and in all cases carry us beyond conventional wisdom on these elusive topics. Her prose is simultaneously scholarly, insightful, graceful, and full of surprises. What a pleasure it is to welcome this latest work."--Neil J. Smelser, author of The Social Edges of Psychoanalysis
"Hochschild's work is innovative. It combines close ethnographic study and attention to the details of family and emotional life, with analyses of wider cultural and social trends. The broad scope of her understanding of social life makes her work unusually insightful."--Demie Kurz, author of For Richer, For Poorer: Mothers Confront Divorce
From the Back Cover
"In this set of penetrating and engaging essays, Arlie Hochschild explores the persistent problems of intimacy, family, and care in an increasingly globalized consumer capitalism. Hochschild applies the trademark perception, originality, and human-ness that has made her one of the country's most distinguished and productive sociologists. With their impressive weave of sociological theory, ethnographic research, and analyses of popular culture, these essays are a tour de force."―Juliet Schor, author of The Overspent American
"In her new book Arlie Hochschild takes a major step beyond The Second Shift and The Time Bind by illuminating the achievements and pitfalls of what she rightly characterizes as the stalled revolution for gender equality. Hochschild shows that the idea of the traditional nuclear family, or 'family values,' is not the solution to all our social problems, but a monumental hoax. Only major changes in the institutional context of family and work can create the conditions for the warm family life that most Americans want."―Robert Bellah, Professor of Sociology, Emeritus, University of California, Berkeley
"In these remarkable essays, Hochschild breaks the well-established academic rule that to be profound you also have to be obscure. She subtly traces the cultural and structural trends that have objectified and commodified intimacy, emotion, personal commitment, and family life. Her messages are rarely rosy, but never fatalistic, and in all cases carry us beyond conventional wisdom on these elusive topics. Her prose is simultaneously scholarly, insightful, graceful, and full of surprises. What a pleasure it is to welcome this latest work."―Neil J. Smelser, author of The Social Edges of Psychoanalysis
"Hochschild's work is innovative. It combines close ethnographic study and attention to the details of family and emotional life, with analyses of wider cultural and social trends. The broad scope of her understanding of social life makes her work unusually insightful."―Demie Kurz, author of For Richer, For Poorer: Mothers Confront Divorce
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Product details
- Publisher : University of California Press; First edition (April 24, 2003)
- Language : English
- Paperback : 322 pages
- ISBN-10 : 0520214889
- ISBN-13 : 978-0520214880
- Item Weight : 1 pounds
- Dimensions : 6 x 0.8 x 9 inches
- Best Sellers Rank: #319,047 in Books (See Top 100 in Books)
- Customer Reviews:
About the author

Arlie Russell Hochschild’s Strangers in Their Own Land: Anger and Mourning on the American Right, now available in paperback from The New Press, addresses the increasingly bitter political divide in America. A finalist for the National Book Award, and New York Times Best Seller, the book is based on five years of immersion reporting among Tea Party loyalists -- now mostly supporters of Donald Trump. Hochschild tries to bridge an “empathy wall” between the two political sides, to explore the “deep story” underlying the right that remains unrecognized by the left. Mark Danner calls the book “a powerful, imaginative, necessary book, arriving not a moment too soon." Robert Reich writes” Anyone who wants to understand modern America should read this captivating book." In its review, Publisher’s Weekly notes: “After evaluating her conclusions and meeting her informants in these pages, it’s hard to disagree that empathy is the best solution to stymied political and social discourse.”
Her 2012 The Outsourced Self: Intimate Life in Market Times, explores the many ways in which the market enters our modern lives and was named one of the best books of the year by Publishers Weekly. Her other books include: So How’s the Family?, The Managed Heart, The Second Shift, The Time Bind, The Commercialization of Intimate Life, The Unexpected Community and the co-edited Global Woman: Nannies, Maids and Sex Workers in the New Economy. In reviewing The Second Shift (reissued in 2012 with a new afterword) Robert Kuttner noted Hochschild’s “subtlety of insights” and “graceful seamless narrative” and called it the “best discussion I have read of what must be the quintessential domestic bind of our time.” Newsweek’s Laura Shapiro described The Time Bind as “groundbreaking.” In awarding Hochschild the Jesse Bernard Award, the American Sociological Association citation observed her “creative genius for framing questions and lines of insight, often condensed into memorable, paradigm-shifting words and phrases.” A retired U.C. Berkeley professor of sociology, she lives with her husband, the writer Adam Hochschild in Berkeley, California.
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The author goes on to describe how child care and domestic chores have become commercialized, and most importantly: undervalued. Traditional men placed more value on production and consumption than on relating to family and children, and now modern women have become more like men. Instead of making men more humane, feminism (co-opted by capitalism) has made women more like cowboys.
The best essay is: 14) Love and Gold. As more and more Western women have moved into the workforce outside the home, a growing number of Third World women have emigrated to Western countries to take care of our children. In some cases uneducated women who come from a rural culture are better at child care than Western mothers who are preoccupied with purchasing gadgets, stressed by their careers, and anxious about scholastic demands. Many of the immigrant care-givers are mothers themselves, leaving their own children abroad to come and work here, with some evidence that their abandoned children suffer rather than gain.
One irony is that child care is among the lowest-paid occupations. Just as important basic food crops are sold for low prices (compared to frivolous manufactured goods), the important job of early childhood education is considered cheap work compared to a simple massage that costs $50 for a quarter-hour. Another (unmentioned) irony is that men are often blamed for not sharing in child-care, while in reality men who show any serious interest in children are ostracized as suspected perverts.
The book also discusses discrimination against women in academia, citing statistics to show that women are under-represented in most faculties. But the author doesn't mention the glaring numbers that show discrimination against men in the wider teaching profession. It's clear that men who have helpful wives are at an advantage in academia, and the author acknowledges that househusbands would be useful to women aspiring to an academic career, but there is no admission that many women themselves are resistant to men playing the role of care-giver.




