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Commercializing Innovation: Turning Technology Breakthroughs into Products 1st Edition

4.8 out of 5 stars 5 customer reviews
ISBN-13: 978-1430263524
ISBN-10: 1430263520
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Frequently Bought Together

  • Commercializing Innovation: Turning Technology Breakthroughs into Products
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  • From Concept To Commercialization: A Strategic Approach for Bringing Everyday Ideas to Market
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  • Mastering Technology Commercialization: Inventions; Patents; Markets; Money
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Editorial Reviews

From the Back Cover

Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs,universities, patent offices, and inventors into commercially successful products and services.

Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book.

Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to

  • Source technology that can be turned into pro
ducts
  • Recognize an opportunity to create a viable product
  • Perform feasibility analyses before sinking too much money into a project
  • Find the right method and means to introduce the product to market
  • Plan the project down to the last detail
  • Execute the project in ways that improve chances of its success
  • Comply with government regulation without crippling your project
  • Decide whether offshore manufacturing is your best option
  • Compete globally with globally sourced ideas and funding
  • About the Author

    Jerome Schaufeld's wealth of experience in entrepreneurship, operations, and general management of technology-based companies ranges from his current role as Professor of Entrepreneurship at Worcester Polytechnic Institute to an assignment as a commercialization consultant at Children's Hospital in Boston. He served as Director of the RI Slater Fund, was President and CEO of Mass Ventures, and he has a "hands on" track record in several early-stage companies that ranges from functional to board-level advisory roles. He is a member of the Launch Pad Angel Group in Wellesley and co-founder of the Cherrystone Angels in Rhode Island. In addition, Professor Schaufeld is an advisor to the Boynton Angel group, a charter member of the national Angel Capital Association (ACA), and a founder/ participant in the regional NE Angels ACA group. Professor Schaufeld was a founder and the first Chairman of the MIT Enterprise Forum. He also founded the Incus Group, which is a CEO-level business acquisition and resource organization. Professor Schaufeld was co-founder of Phoenix Controls Corporation. The company pioneered an approach to the control of air flow in critical laboratory and hospital environments and was successfully sold to a Fortune 500 company. With a graduate engineering degree, research experience at MIT, an MBA, professional engineer's license, and Professional Board Director's Certification, Professor Schaufeld has a distinguished technical and operations-savvy managerial career. His current interest and research is in the area of improving the probability of success in early stage, innovative, technology-based ventures.
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    Product Details

    • Paperback: 190 pages
    • Publisher: Apress; 1 edition (August 13, 2015)
    • Language: English
    • ISBN-10: 1430263520
    • ISBN-13: 978-1430263524
    • Product Dimensions: 6.1 x 0.5 x 9.2 inches
    • Shipping Weight: 12.6 ounces (View shipping rates and policies)
    • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
    • Amazon Best Sellers Rank: #512,929 in Books (See Top 100 in Books)

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    Top Customer Reviews

    Format: Paperback Verified Purchase
    good story and useful information for innovative researchers
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    Format: Paperback Verified Purchase
    As the founder of a faced-paced, mid-sized manufacturer that has embraced technology, Jerry Schaufeld’s book fully resonates with our outlook. New products and innovation are the lifeblood of our business and Prof. Schaufeld presents an elegant yet easy-to-follow roadmap that leads us through this process. There are many useful, golden nuggets to be found in the commercialization model that seem obvious only after the fact. I guess that’s what experience teaches. To my pleasant surprise, Commercializing Innovation is also an enjoyable read with many relatable examples. It will be a valuable guide for our product innovation team.
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    Format: Paperback
    A great consistent written book on innovation and their commercialization. A lot of practical insides and guidelines for students, entrepreneurs and managers.
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    Format: Paperback Verified Purchase
    There is an overwhelming amount of innovation emerging from R&D departments around the world. Should it be commercialized just because the internal team thinks it's an innovation? Not that my tech manufacturing clients want to hear it, but the answer is often "no." It's been a long time since "if you build it, they will come" has worked. Now there is a way to get across the complexity of the commercialization decision and develop a roadmap for a likelier path to success. Jerry Schaufeld's book provides the tools needed to make this decision, regardless of the size of your company or industry. For example, his "commercialization cycle" helps us understand both the internal and external challenges at each stage, whether you're pre-investment, early stage, or series A. Is this the right idea for us to pursue, given our strategic goals? Is this an opportunity who's time has come? Do we understand the competitive environment? Do we understand the economic, technical, operational, and legal issues and risks? How long will it take us to get to break-even? Key issues are addressed in strategic planning, financial analysis, market demand, and operations. This is a great book that I recommend to clients and students.
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    Format: Paperback Verified Purchase
    Clearly a seminal work because of its integrative perspectives on the subject. Well written; easy to follow; and avoids a lot of the complexities of a standard textbook on the subject. I will use it a my text in teaching a doctoral course for engineering managers at George Washington University.
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