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The Commitment Engine: Making Work Worth It Hardcover – October 11, 2012
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—Steven Pressfield, author of The War of Art and Turning Pro
“Wow! This book hit me deep. It dives into the deepest core of meaning—the side of business that other books are scared to touch. A powerful mix of why and how.”
—Derek Sivers, founder, CD Baby, sivers.org
“John Jantsch does it again! I’ve recommended The Referral Engine over and over again, and The Commitment Engine is another great resource to grow your business. Step 1: Commit to read this book—soon.”
—Chris Guillebeau, author of The $100 Startup
“Not often enough does a book come along and inject a breath of fresh air into the world of business. This is one of those books.”
—Guy Kawasaki, bestselling author of Enchantment; former chief evangelist of Apple
“Jantsch’s book is required reading for small-business owners. It will help you with lofty things like finding your higher purpose as well as the practical steps of making a commitment plan.”
—Nancy Duarte, CEO, Duarte, Inc.; author of Slide:ology and Resonate
“As I read John’s book I kept thinking of Steve Jobs’s admonition that you must follow your heart first—and that if you’re not passionate about what you’re doing, you’ll give up just when the going gets tough. John has extended this idea to the entire company and shows business leaders how to ignite this same kind of passion and commitment throughout an organization.”
—Verne Harnish, author of The Greatest Business Decisions of All Time and Mastering the Rockefeller Habits
About the Author
Top Customer Reviews
Where Seth Godin's book "Tribes", was about why to create 'tribes', I feel like "The Commitment Engine" gives you steps toward actually creating a product or service 'tribe'. I enjoyed it and plan to read it again (with a highlighter in my hand).
Making money these days is hard and it gets so frustrating trying to figure-out what has to be done to get your customer's attention and then their money. The internet is totally spammed-over with people trying to "message" out what they think others want to hear in the hopes they can make some money from it. The Commitment Engine is for those tired of all the spam-like approaches, whether it's digital or real world cold calls. It calls for us to first look inside our business and ourselves to identify why what we do is important to us. If it's important to us; it's also important to others. Building on that knowledge of why we do our work, John develops a step by step process of how to take that purpose to people who "get it".
A global Enterprise can afford to be a financial entity crunching marketing numbers to get ahead; but not the individual business owner. A person needs meaningful income or they fail from either lack of money or burn-out from lack of meaning. This book describes a vital path, from business meaning to business income.
It's an obvious read for anyone in business for themselves; but the treasure trove is when every employee of a business can also experience purpose through their work. John Jantsch calls this a Fully Alive Business and the book is populated with examples of them. If any business has a desire to grow, there are footsteps to follow here.
At one time, owners were willing to put in long hours and sacrifice quality of life in return for an adequate living from their company. Now owners are looking for more than just financial return from their company. Likewise employees are no longer just seeking a living wage.
So how does a company satisfy the diverse interest of all the stakeholders? How can a company "make work worth it"? That is the question John Jantsch sets out to answer in the Commitment Engine.
According to Mr. Jantsch, "There can be no life, passion or purpose in a business that lacks commitment. It is what drives us forward and drives us away. It is what drives us to take the road less traveled or herds us into the deeply rutted path." Commitment is the heart and soul of the business.
Mr. Jantsch believes there are three parts to having a committed business. The first is clarity - you must be crystal clear about what one thing you do better than others in the same field. As you gain clarity, you find a clear path for charting the course of business.
The second part is culture. Every business has a culture. Is the culture aligned with the purpose?Read more ›
1) On a regular basis (the author suggests weekly), schedule a 30-minute meeting with everyone who reports to you and make them own the agenda;
2) The author credits Dan Sullivan for this, and it relates to the regular meeting with employees.....in an effort to keep folks moving forward in their personal and professional lives, ask them "If we were having this discussion 3 years from today, and you were looking back over those 3 years, what has to happen in your life for you to feel happy with your progress?"
3) Commitment beliefs have to be reinforced at every turn. Share them in your internal communications, organize monthly themes around them, make them part of the hiring process, and create rewards and recognition around them.
Most Recent Customer Reviews
John always writes GREAT books and this one is excellent too. A wonderful book that examines how committent is a main driver of success in any business. Read morePublished on December 12, 2013 by John B. Spence
Whatever their source of power (e.g. wind, weather, coal, nuclear fission), the most effective engines throughout human history share common attributes: they are well-designed and... Read morePublished on May 17, 2013 by Robert Morris
Just what I was needing as I develop my own coaching skills. This is a good resource for salespeople and others interested in improving their business whatever it may be.Published on March 19, 2013 by Laura J. Hill
John is a friend, so you can discount this a bit accordingly. My take is this: you'll have no finer teacher, especially if you're an entrepreneurial kind, for finding a path that... Read morePublished on January 26, 2013 by ChrisBrogan
I have followed John's work for several years and find him right on target with the emerging world of marketing in the "interweb age"Published on December 30, 2012 by Mike Moore
This is a manual that requires thoughtful chewing, especially for those of us who are in business for ourselves, and who are playing catch-up in the world of online sales and... Read morePublished on December 11, 2012 by Catherine M
This book has helped me refocus on the why and not so much the what. I recommend this to all business owners.Published on November 5, 2012 by Amazon Customer
"Without commitment, there is very little reason to start an endeavor, let alone toil away day after day in an attempt to fashion something substantial from the seeds of an idea. Read morePublished on October 16, 2012 by Vicki long Long's Antiques